Webbiquity

AUGUST 27, 2024

Many marketers neglect to include measurable outcomes of their campaigns , opting instead to describe tasks rather than achievements. Failing to Quantify Achievements Marketing is results-driven, so your resume should be as well. Recruiters want to see numbers—growth percentages, budget sizes managed, increases in engagement rates.

Peer-to-peer 200

Peer-to-peer Marketing Analytics Tools Paid Search Agency Advertising Agencies 200

SendX

OCTOBER 25, 2024

What is the right font for your email marketing campaigns? sa I don't have the perfect answer to that question, but I sure as hell can show you some topics that you should have in consideration while choosing your font. And after that, you can make that decision by yourself. I am guilty of this, and you may be as well. That would be a mistake!

Best Practices 312

Best Practices FAQ Terms and Conditions Opt-out 312

SendX

NOVEMBER 14, 2024

With 87% of B2B marketers using the email marketing channel and close to 75% of customers adopting email as their main channel for business communication, email marketing remains the most successful way to reach your audience online. The last thing you want to do is to turn off potential customers simply because you send out the wrong sort of mail.

Email Marketing 370

Email Marketing ROI CAN-SPAM Autoresponders 370

SmartBrief - Marketing

DECEMBER 3, 2024

Google’s move toward a cookie-light future Google intends to let users opt out of online tracking, much like Apple’s App Tracking Transparency feature. Data creates new growth opportunities if companies can collect and use it efficiently while respecting consumers’ privacy.

Privacy 126

Privacy Advertising Agencies Planning Ad Exchange 126

Martech

AUGUST 6, 2024

Just last week, the roller coaster continued when Google announced that they’re keeping third-party cookies but giving users an opt-in option. One way to do that is to diversify and expand your consumer data collection points, which more than makes up for the loss of customers who opt out of cookies.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Planning Opt-out 124

Martech

OCTOBER 24, 2024

Also, never message anyone who hasn’t opted in.” If you do it the right way, you need to have all the contacts opt-in, and only reach out to people who want your information.” It’s bad when customers think you are intrusive. Understanding these steps in deliverability will help your SMS campaign connect with the right audience.

SMS 121

SMS Deliverability Work Management Opt-out 121

Webbiquity

OCTOBER 18, 2022

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. It’s time to send them and begin to receive replies. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? Image credit: Brian Tromp on Unsplash.

Deliverability 300

Deliverability CAN-SPAM Opt-in Opt-out 300

Zoominfo

AUGUST 27, 2024

With a database of 32 million opt-in, active buying team members and unparalleled flexibility, the platform allows users to enhance existing company data, integrate with other intent sources, or utilize it as a standalone product.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Webbiquity

OCTOBER 11, 2022

Build an Opt-in Email List. Developing an opt-in email list is vital for nurturing prospects and keeping them interested in your product or service, as well as maintaining relationships and driving ongoing sales from existing customers. If you have an opt-in policy (and why wouldn’t you?), Keep Your Website Updated.

Digital Asset Management 286

Digital Asset Management Product Branding Brand Identity 286

Martech

JANUARY 13, 2025

Still, it fell short of the proactive opt-in requirements mandated by the EUs 2002 e-privacy directive and the U.S. Email marketers largely embraced opt-in standards to build trust and protect the channels integrity, and the industry continued to rely on blocklists in 2025. This underscores a deeper disconnect across digital channels.

Privacy 123

Privacy CAN-SPAM Privacy Policies Privacy Protection 123

Webbiquity

AUGUST 22, 2024

Always make opting out as easy as it is to sign up, and be clear about how you handle data. That’s your foot in the door. Make it intriguing but keep it real (no clickbait). Moving inside, the heart of your email should deliver what the subject line promised with a lot of spice. Want to spice things up even further? Notice a drop in opens?

Email Marketing 183

Email Marketing Top of Funnel CAN-SPAM Marketing Management 183

Act-On

NOVEMBER 8, 2024

Having the preference center allows them to opt-down instead of opting out completely or worse yet, clicking the “this is spam” button. This is the time of the year where volume and frequency are adjusted to try and meet those year end goals. How are your campaigns performing now?

Planning 130

Planning Email Marketing Data Hygiene Deliverability 130

SmartBrief - Marketing

JULY 25, 2024

Clear opt-in mechanisms and easy-to-understand privacy policies are crucial. However, using data to personalize interactions requires companies to take steps to safeguard privacy and maintain customer trust. 5 ways to build trust and respect customer privacy 1. This is one of the ways Starbucks became so popular. But use caution.

Tactics 124

Tactics Ideal Customer Profiles Privacy Policies Ad Building 124

Martech

JULY 17, 2024

In terms of financial incentives, the report notes that free shipping remains the most compelling offer to drive opt-ins for marketing communications, with 70% of consumers citing it as a key motivator. Personalization has always been a buzzword in marketing, but not every brand does it the way consumers want.

Personalization 106

Personalization Multi-Channel Opt-in Social Media 106

Martech

DECEMBER 5, 2024

They offered every new customer a free trial and even used double opt-in to confirm the free trial to avoid misuse from scammers or hackers. However, the email confirming the start of free trials — a transactional email, unlike the regular promotional messages — went out to all users before they confirmed their opt-ins to the trial service.

Deliverability 117

Deliverability CAN-SPAM Business Opt-out 117

SendX

FEBRUARY 11, 2021

Lead generation is the process of attracting prospects and converting them into leads who are interested in your products or services. It’s the set of actions that turn an organic visitor into someone who might become your customer. In this article, you’re going to learn 9 strategies to boost your email marketing lead generation.

Lead Generation 397

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 397

Marketing Insider Group

MAY 4, 2020

When choosing a blog writing service, opt for one that has experience working with tech companies and takes the time to understand your business and needs. Your budget will also be a consideration of course, and it may be tempting at first to opt for a lower-cost service. Producing content in-house is not always the best option.

Enterprise Management 363

Enterprise Management Paid Search Agency Work Management Traffic 363

Martech

DECEMBER 17, 2024

Anyone that opted into mail privacy protection, they were seen as opening essentially everything. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. And the biggest change is that Apple Mail is going to get tabs.

Marketing AI 113

Marketing AI Privacy Protection Email Marketing Planning 113

Act-On

OCTOBER 6, 2023

Use this best practices guide to plan, build, improve and successfully implement your SMS marketing programs on an ongoing basis (or improve the efficiency and success of those you already run). In any of these sectors, and so many others, it’s safe to bet that much of your customer base is using SMS already.

SMS 244

SMS Advertising Mediums Work Management Marketing Management 244

Thinkers360

FEBRUARY 10, 2025

Brands, Organizations & Startups : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in B2B analyst and influencer community with 100M+ followers on social media combined!

B2B Thought Leadership 124

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 124

Thinkers360

MARCH 17, 2025

Brands, Organizations & Startups : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in B2B decision maker, analyst and influencer community with 100M+ followers on social media combined!

B2B Thought Leadership 121

B2B Thought Leadership Design Thought Leadership Lead Scoring 121

Martech

OCTOBER 29, 2024

Customer data platforms (CDPs) are a versatile tool in the martech stack. Whether you’re looking for a solution to power your personalization efforts, consent management, attribution tracking or other use cases where a point solution is available, a CDP is likely capable of meeting your needs. Here are 12 ways your marketing team can use a CDP.

Marketing Automation Services 116

Marketing Automation Services Multi-Touch Attribution Multi-Channel Marketing Management 116

Martech

DECEMBER 12, 2024

To nudge email-only subscribers, consider a friendly SMS opt-in email that rewards them with an exclusive discount. You should include a clear “reply stop to opt-out” in the first few texts you send. About 65% of the worlds population use text messaging, so its no wonder SMS marketing is growing at a staggering rate.

SMS 110

SMS Email Marketing Ad Frequency Opt-out 110

Martech

OCTOBER 4, 2024

Since about 70% of Apple users opted out, if Chrome users do the same, it could greatly reduce the availability of third-party data, making targeting and measurement in data-driven advertising much more difficult. Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry.

Privacy 131

Privacy Privacy Protection Transparency Lead Ranking 131

Salesforce Marketing Cloud

OCTOBER 28, 2024

Capping email frequency during setup prevents overreach, reduces the likelihood of email fatigue and opt-outs, and preserves email domain integrity. Respect user privacy with opt-out features Agentforce products let customers and prospects opt out of communications.

Ad Building 111

Ad Building Ethics Work Management Opt-out 111

Martech

MARCH 28, 2025

Because iOS 15 thoroughly messed up the accuracy of open rates, Apple Mail users who opted into MPP were generally tracked as opening every email sent by brands they subscribed to. Here are the problems we’re seeing and what brands can do to improve deliverability and avoid spam folders. wont read your content well otherwise.

Email Campaigns 124

Email Campaigns CAN-SPAM Campaigns Privacy Protection 124

B2BMarketing.net

JULY 25, 2024

In addition, in 2024, new regulation came in that meant the use of cookies will no longer be possible by default when a page is opened unless the user explicitly consents (so-called opt-in). As a rule of thumb, the 80% vs 20% ratio is often observed with opt-out, vs opt-in.

Privacy 105

Privacy Paid Search Agency Opt-out Opt-in 105

Thinkers360

NOVEMBER 25, 2024

2025 Predictions for Supply Chain Thinkers360 2025 predictions for Supply Chain are member-sourced from our opt-in B2B thought leader, analyst and influencer community with 100M+ followers on social media combined. The 2025 predictions for Supply Chain are part of a series to provide actionable insights for business and technology executives.

B2B Thought Leadership 101

B2B Thought Leadership Thought Leadership Opt-in Enterprise Management 101

Martech

AUGUST 12, 2024

Contacts opted out of all emails : Lists the contacts who have opted out of emails (or unsubscribed), important for compliance with marketing preferences and regulations. On the flip side, clean data lets you excel at tasks like prospecting, reporting, tracking capacity and ensuring your emails get delivered.

CRM 116

CRM Top of Funnel Account Based Marketing Paid Search Agency 116

Optinmonster

AUGUST 9, 2024

For example, if you include a navigation menu on your landing page, visitors can easily click away without opting in to your offer. A landing page is a powerful tool for any marketing campaign. With a laser-focused goal, you can remove all distractions and get your visitors to take action. That single action is what sets landing pages apart.

Landing Pages 105

Landing Pages Examples Conversion Tips 105

Martech

AUGUST 19, 2024

Efficient use of resources : By prioritizing quality over quantity, ABM reduces wasted marketing spend and drives a greater return on investment. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

Account Based Marketing 112

Account Based Marketing Ideal Customer Profiles ABM Sales Management 112

Martech

DECEMBER 3, 2024

Don’t miss this opportunity to transform your consent strategy from a mere compliance checkbox to a strategic tool for maximizing customer opt-ins. In an age where data privacy laws are rapidly evolving, businesses are in search of more than just the standard cookie banner solution. Register now to secure your spot!

Banners 110

Banners Webinar Metrics Privacy Marketing & Strategy 110

Martech

OCTOBER 28, 2024

Let’s take a look at which artificial intelligence trends have fallen behind and why they’re no longer delivering the results you need. 6 AI trends in marketing you need to let go of 1. Basic Chatbots Then: The first chatbots appeared in the late 20th century, with ELIZA making its debut in 1966.

Marketing AI 124

Marketing AI Trends Marketing Management Psychographics 124

Thinkers360

JULY 21, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 117

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 117

Optinmonster

JANUARY 22, 2025

For example, you could target someone who opted in to another one of your campaigns. To do this, simply go to the Display Rules tab for your optin and select the If… visitor has opted in to or visitor has closed condition: Then, choose the campaign from the dropdown menu. Let’s go! utm_source=newsletter in the URL.

Opt-out 87

Opt-out Opt-in Display Rules 87