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6 Reasons Why Top-of-Funnel Content Delivers Leads and Sales

Marketing Insider Group

You expect to earn sustainable sales, traffic, and consistent ROI from content marketing. You need top-of-funnel content first. Generating leads. In that order too: Customer loyalty, sales, lead nurturing, and even lead generation all come second to those main goals. As you should! Here’s the thing.

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Streamlining Your Sales Process: A Guide to the B2B Marketing Funnel

Webbiquity

What are the best tactics to use in your B2B marketing funnel to efficiently grow your sales? Image credit: PhotoMIX Company on Pexels Effectively managing the B2B marketing funnel can be complicated, but this article will help you through it all—from assessing ROI to nurturing leads with tailored content and more.

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Seven of the Best Tactics to Generate B2B Leads

Webbiquity

Generating high-quality leads is consistently cited as one of the top two goals (along with increasing brand awareness) of B2B marketers. But with so many lead generation tactics available, it can be difficult to determine the most productive techniques and channels to focus on. What is B2B Lead Generation?

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The Difference Between Effectiveness and Efficiency Explained

InsightSquared

What is the difference between effectiveness and efficiency in sales? When it comes to B2B sales tools, efficiency is prioritized more so than effectiveness. But what do you gain by reps generating more meetings if they are all mediocre at best? Making Sense of Sales Activity. Companies Struggle to Find Balance.

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The Step-by-Step Guide to Sales-Marketing Alignment for B2B

Marketing Insider Group

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 108% more acceptance of Marketing Qualified Leads (MQLs). But how exactly can sales-marketing alignment benefit YOUR organization? Or so you think.).

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How Marketing From Home Will Help Align Marketing and Sales

Marketing Insider Group

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention.

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How Agile Management Helps Achieve Sales And Marketing Alignment

Marketing Insider Group

For marketers, that is most often reflected in a sense of increased alignment with Sales, a typical internal stakeholder and a main source of external requests for marketers. How would you describe the typical relationship between Sales & Marketing within an organization? What works well? What doesn’t?