Contently

SEPTEMBER 11, 2017

A common mantra at Content Marketing World, the aggressively orange extravaganza held in Cleveland every September, is that marketers need to think more like journalists. But for the past year, I’ve been a journalist trying to think more like a marketer. Content marketing remains obsessed with audience building.

Top of Funnel 164

Top of Funnel Funnel Advertising Content Marketing Digital Marketing Funnels 164

Directive Agency

APRIL 19, 2017

When it comes to generating leads for B2B via content marketing, syndication is a must. Content syndication is the process of pushing your content out into third-party sites to promote it either as a full article, snippet, link, or thumbnail. The Need for Content Syndication. The Need for Content Syndication.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Hubspot

OCTOBER 24, 2013

By turning your PR strategy into an inbound one, you create opportunities that weren’t there before and carve out a place for your company in the modern media landscape. Press Releases Can Be Viable Content Type. One of the most crucial updates to make to your PR strategy is to think of press releases as a content avenue.

Press 28

Press Template Public Relations PR 28

Velocity Partners

FEBRUARY 13, 2024

15 years ago, just after Doug and I founded Velocity, we wrote a piece called the B2B Marketing Manifesto. But B2B marketing was actually on the cusp of becoming a key part of every company’s revenue engine, of becoming accountable to the rest of the business for the first time. But lots haven’t. A bit like a relay race.

Work Management 106

Work Management Top of Funnel Marketing Management B2B Marketing 106

Strategic-IC

OCTOBER 12, 2021

Saas and Account-based Marketing have a lot in common. The SaaS market is growing at a rate of knots ( $123bn and counting). But with any growing market so comes growing competitors who are competing not only for market share, but also for your customers. Target mid-market and enterprise accounts?. Let’s find out.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62

Webbiquity

MARCH 31, 2014

It’s lack of bulk, however, is by no means due to lightweight content or skimping on ideas. This is no wasted verbiage in this book, no fluff, no superfluous content. ” Each chapter helpfully contains “Social PR Secrets,” short paragraphs set off from the surrounding content in a different typeface.

PR 100

PR Paid Content Public Relations Press 100

Convert

OCTOBER 27, 2021

Is your marketing not performing how you want it to? Or maybe you have a budget for ads, but you’re struggling with paid traffic as the competition for ad space rises and you’re finding it harder and harder to compete? You can learn to make your marketing far more effective by improving it with A/B testing!

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52