Remove P2P Remove Product Remove Storytelling
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Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon

Content Standard

His research focuses on the impact of branding on behavior and lifestyle, and the drivers of purchases beyond product functionality. Marketers now face a landscape where consumers expect more than just products; they seek immersive experiences and active participation in the brand narrative and development process.

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Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

Featuring an all-star lineup of speakers and keynotes, and a huge partner showcase in San Francisco’s iconic Moscone Centre, Summit educated and inspired marketers on topics from storytelling with content to managing employee engagement. I was just making content that met what people needed.”

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Content Marketing for Engineers

Industrial Marketing Today

Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Images are a great way to reach your audience on a personal level without referring directly to your product.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Images are a great way to reach your audience on a personal level without referring directly to your product.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Images are a great way to reach your audience on a personal level without referring directly to your product.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Images are a great way to reach your audience on a personal level without referring directly to your product.