Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. Paid, owned, and earned media are three parts of a digital marketing strategy. Social media ads.

Paid Content 363

Paid Content ROI Paid Search Agency Media 363

Marketing Insider Group

OCTOBER 23, 2023

Even the best content can get lost in the shuffle, generating few or no returns. A staggering 47% of marketers emphasize researching their audience to ensure content success, yet many pieces still fail. With so much information on the internet these days, it’s not enough to just produce great content anymore.

Paid Search Agency 305

Paid Search Agency Cost Per Click Ads Lead Scoring 305

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. Why Zemanta?

Paid Content 319

Paid Content Distribution Cost Per Thousand Cost Per Click 319

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Paid Content 174

Paid Content Advertising Agencies Advertisements Advertising 174

Marketing Insider Group

OCTOBER 15, 2024

Paid media advertising has become an important part of digital marketing strategies, allowing businesses to reach new customers and see measurable growth. Through platforms like Google Ads, social media, and display networks, businesses can instantly gain visibility and engage with target audiences.

Paid Content 163

Paid Content Advertisements Advertising Paid Search Agency 163

Marketing Insider Group

DECEMBER 18, 2024

Paid media advertising has become a driving force in marketing strategies, especially for brands focused on expanding visibility and reaching targeted audiences. Unlike organic tactics, paid media delivers measurable, immediate results, amplifying your message across multiple platforms.

Paid Content 130

Paid Content Allocation Advertisements Advertising 130

Marketing Insider Group

AUGUST 14, 2024

Social media is a cornerstone for business growth and customer engagement, making it a vital tool for businesses of all sizes. Recently, social media platforms have begun offering subscription services, providing premium features for a fee. Several popular social media platforms offer subscription models.

Paid Content 322

Paid Content Social Media Media Lead Ranking 322

Marketing Insider Group

FEBRUARY 17, 2021

Do Digital Ads work? I want to share some data showing you that brands like P&G, Chase Bank, and Uber slashed their ad budgets during the pandemic and saw exactly ZERO impact on their sales revenue. 20-40% of the clicks on paid ads are fraudulent. Most people think marketing is just people buying ads.

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

Marketing Insider Group

JANUARY 2, 2024

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. It’s a wake-up call for content marketers and publishers everywhere. This isn’t just a blip on the radar.

Social Media 324

Social Media Social Marketing Media Content Marketing 324

Marketing Insider Group

DECEMBER 11, 2024

A/B testing helps marketers maximize the effectiveness of their paid advertising campaigns. In simple terms, A/B testingalso known as split testinginvolves creating two versions of an ad with slight differences to see which one performs better. The result is more impactful and engaging ads.

Advertisements 163

Advertisements Advertising Campaigns Allocation 163

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. 22 Content Marketing Tools. Content Ideas.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Marketing Insider Group

NOVEMBER 20, 2024

Paid media is promotional content a business pays for to reach a target audience. It’s a useful digital marketing tool because it offers a direct line to potential customers. When used effectively, paid media campaigns can drive traffic, boost brand awareness, and lead to impressive sales growth.

Cost per Acquisition 174

Cost per Acquisition Media Budget Programs Buyer Personas 174

KoMarketing Associates

MARCH 2, 2022

As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. In general, most social media engagement for B2B marketers now comes from Twitter. B2B Marketers’ Shift to Social Media Marketing.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising.

Social Media 319

Social Media Stats Marketing Report Paid Search Agency 319

Marketing Insider Group

JUNE 16, 2020

We all know that companies advertise their products or services to let potential customers know about their brand and what they have for sale. But, there is such a thing as too much advertising? Call it information overload, the nearsightedness on the part of marketers, or anything else you want, the reality is, people hate ads.

Advertisements 357

Advertisements Advertising Marketing Budget Business 357

Marketing Insider Group

NOVEMBER 23, 2020

There are many parts to the puzzle of content marketing. Of course, it’s vital to research your audience and create high quality, relevant content. But it’s also important not to forget about your content reach. Your job is not done once you’ve created and published a piece of content. Quick Takeaways. Improve SEO.

Paid Content 363

Paid Content Paid Search Agency Marketing Automation Services Peer-to-peer 363

Marketing Insider Group

MAY 26, 2021

If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. What is a Content Marketing Program?

Budget Programs 360

Budget Programs Paid Content Planning Startups 360

Act-On

FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Account-Based Advertising? What is an Ad Audience?

Paid Content 246

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 246

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps.

Paid Content 303

Paid Content Planning Work Management PPC 303

Marketing Insider Group

MAY 4, 2021

Creating and publishing content are only the beginning. That’s the process of content amplification, and there are many ways to achieve it. It’s not just one strategy; it’s a combination of many channels and tactics, all of which you can seamlessly carry out with content amplification tools. Email marketing is another option.

Paid Content 345

Paid Content Tools Paid Search Agency Content 345

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. They will consume content, but only if it’s valuable to them.

Top of Funnel 360

Top of Funnel Paid Search Agency Lead Ranking Work Management 360

Marketing Insider Group

DECEMBER 7, 2020

It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. Companies have embarked on a content-based B2B digital marketing strategy in order to find, win, and retain new clients. Simply put, the market potential is huge.

Top of Funnel 348

Top of Funnel Work Management Analysis Marketing Management 348

Marketing Insider Group

DECEMBER 3, 2024

Growing your audience organically on social media is all about building genuine connections and lasting engagement without the need for paid ads. The goal is to attract followers naturally by sharing content that inspires or informs rather than relying on promoted posts or paid campaigns.

Social Media 279

Social Media Organization Media Ad Frequency 279

Marketing Insider Group

SEPTEMBER 18, 2023

You’ve heard it all before: “Content is king,” “You need a blog,” “Invest in content marketing for long-term growth.” ” But what if we told you that you shouldn’t bother with content marketing at all? Our clients see an average of 7x ROI!)

Paid Content 340

Paid Content Content Marketing Planning Work Management 340

Marketing Insider Group

NOVEMBER 13, 2024

Paid advertising plays a huge role in modern marketing, driving targeted traffic and promoting brand visibility. Ad campaigns have to align with specific goals, budgets, and target audiences to generate meaningful results. Start with Clear Campaign Objectives Effective ad campaigns always start with a well-defined goal.

Paid Content 130

Paid Content Planning Advertisements Advertising 130

Webbiquity

OCTOBER 4, 2022

Here’s an example of one possible (and common) scenario to show how the application of the five whys might play out in digital marketing. There could be any number of reasons, from finance or investment decisions to competitive developments or changes in the market. Broadcast media. Sales-generated leads. Outbound calling.

Paid Content 333

Paid Content Paid Search Agency Advertising Agencies Planning 333

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here’s how: Align Your Social and Content Strategies with Your Brand.

Social Media 363

Social Media Top of Funnel Social Marketing Marketing & Strategy 363

Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Enterprise Management 343

Enterprise Management Digital Asset Management Work Management Marketing Management 343

Marketing Insider Group

NOVEMBER 25, 2020

If you’re not sure how to make your brand stand out, see what kinds of marketing tactics other B2B marketing professionals saw success with this year in our 2021 B2B Marketing Mix Report. Then, keep reading to learn about 4 ways can use digital marketing to stand out. It’s a win-win.

Paid Content 356

Paid Content B2B Marketing SEM Paid Search Agency 356

Marketing Insider Group

OCTOBER 21, 2020

Whether you’re launching a new small business or already have an existing one, you need to develop a marketing strategy that prioritizes a strong online presence. Throw developing a marketing strategy into the mix, and it might seem like you’re trying to learn a foreign language. How to Build a Small Business Marketing Strategy.

Marketing Budget 363

Marketing Budget Small Business Marketing Paid Content Marketing Strategy 363

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. What Is a Content Marketing Strategy? Image: CMI.

Template 362

Template Marketing & Strategy Marketing Strategy Content Marketing 362

Marketing Insider Group

JANUARY 19, 2021

“Does content marketing work? And yes, content marketing works. Conversely, it may take you much longer to see the same results based on your content output and focus. Industry and market. Content marketing takes time to work. Traditional marketing costs 62% more than CM. Engagement?

Lead Ranking 363

Lead Ranking Content Marketing Marketing Agencies 2 Planning 363

Marketing Insider Group

JUNE 22, 2021

Businesses worldwide continue increasing their content marketing budgets to expand their reach and grow their audiences online. But if they don’t have a content distribution plan in place, a lot of their time, effort, and resources will end up going to waste. Every type of content requires unique distribution tactics.

Distribution 362

Distribution Cost Per Click Marketing Budget Marketing Budget Creation 362

Marketing Insider Group

OCTOBER 14, 2020

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. From tight budgets to low traffic, and the constant need to show ROI, marketers are facing some tough times. Committing to content marketing is a sound investment with much greater ROI than other tactics. Key Takeaways.

Paid Content 339

Paid Content Customer Surveys Marketing Budget Paid Search Agency 339

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing?

Course 363

Course Content Marketing Planning Best Practices 363

Marketing Insider Group

APRIL 19, 2023

That’s where choosing the right mix of different marketing channels comes in. Long gone are the days of setting up a storefront (physical or digital) with a quality product, putting a few ads out, and waiting on positive word of mouth to drive your business. Content marketing is perfect for a company that’s in it for the long haul.

Paid Content 359

Paid Content Advertising Channels Planning Work Management 359