Marketing Insider Group

JANUARY 14, 2025

Social media is changing how businesses operate by giving them opportunities to connect with customers, build brand loyalty , and drive growth. Targeting the right audience on social media is the key to standing out and getting your message in front of the right people. After all, there are 5.22

Social Media 303

Social Media Media Psychographics B2B Thought Leadership 303

Marketing Insider Group

DECEMBER 18, 2024

Paid media advertising has become a driving force in marketing strategies, especially for brands focused on expanding visibility and reaching targeted audiences. Unlike organic tactics, paid media delivers measurable, immediate results, amplifying your message across multiple platforms.

Paid Content 130

Paid Content Allocation Advertisements Advertising 130

Marketing Insider Group

DECEMBER 11, 2024

A/B testing helps marketers maximize the effectiveness of their paid advertising campaigns. In simple terms, A/B testingalso known as split testinginvolves creating two versions of an ad with slight differences to see which one performs better. The result is more impactful and engaging ads.

Advertisements 162

Advertisements Advertising Campaigns Allocation 162

Marketing Insider Group

NOVEMBER 13, 2024

Paid advertising plays a huge role in modern marketing, driving targeted traffic and promoting brand visibility. Ad campaigns have to align with specific goals, budgets, and target audiences to generate meaningful results. Start with Clear Campaign Objectives Effective ad campaigns always start with a well-defined goal.

Paid Content 130

Paid Content Planning Advertisements Advertising 130

Marketing Insider Group

OCTOBER 23, 2024

Artificial intelligence (AI) is no longer a concept – it’s a driving force in social media marketing. As businesses look for more efficient ways to engage with their audience, AI marketing tools proved to be assets. But the role of AI in social media goes far beyond scheduling posts or analyzing basic data.

Marketing AI 182

Marketing AI Paid Content Social Media Social Marketing 182

Marketing Insider Group

DECEMBER 3, 2024

Growing your audience organically on social media is all about building genuine connections and lasting engagement without the need for paid ads. The goal is to attract followers naturally by sharing content that inspires or informs rather than relying on promoted posts or paid campaigns.

Social Media 278

Social Media Organization Media Ad Frequency 278

Webbiquity

APRIL 8, 2025

Some marketing concepts have a pretty short shelf life (e.g., For example, while many SEO best practices have changed over time, tactics like seeking to “be the best answer” to a specific query and writing for humans (while keeping search engines in mind) apply as well today as they did 25 years ago.

Marketing AI 161

Marketing AI Paid Content Optimization Lock-In 161

Marketing Insider Group

MARCH 20, 2023

We’re here to let you in on a little secret: organic search rankings save money. We can’t bear to watch your marketing dollars go to waste on paid search marketing that isn’t generating the results you deserve. That means it’s time to start putting your marketing efforts where they matter most. Display Ads.

Paid Search Agency 341

Paid Search Agency Paid Content Search Marketing Lead Scoring 341

Martech

NOVEMBER 8, 2024

In B2B marketing, simply sticking to traditional channels may limit your potential. As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. Buying committee exploration: Are your marketing campaigns targeting the right people?

Paid Content 120

Paid Content ROI Allocation Media 120

Webbiquity

AUGUST 30, 2024

Effective content marketing is a creative and strategic endeavor—one that requires finesse, data-driven insights, and a solid dose of creativity. All of which classic marketers should have a passion for. This post dives deep into content marketing, helping you not just keep up but stay ahead. Yes, it’s an ad.

Paid Content 169

Paid Content Marketing AI Content Marketing Top of Funnel 169

Marketing Insider Group

FEBRUARY 17, 2025

Choosing the right keywords and writing content containing these terms is a massive part of your keyword strategy. They are longer, more specific search phrases, such as “best organic coffee for cold brew,” compared to broad short-tail keywords like “coffee.” What Are Long-Tail Keywords?

Long Tail Marketing 256

Long Tail Marketing Keywords SEO Marketing & Strategy 256

Martech

SEPTEMBER 27, 2024

As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. For instance, when iOS 14.5

ROAS 121

ROAS Social Media Advertising Agencies Advertisements 121

Marketing Insider Group

DECEMBER 16, 2024

Conducting an SEO competitor analysis gives you a strategic view of how your competitors are getting their search engine rankings. Target high-traffic keywords that competitors rank for but remain relevant to your goals. Analyze competitor content length, multimedia use, and structure for better user engagement.

Analysis 245

Analysis SEO Tools Domain 245

Webbiquity

DECEMBER 10, 2024

Content remains king, just as Bill Gates said nearly 30 years ago. Strategic content creation and smart distribution drive B2B business growth, no matter your industry. Today, video content dominates the marketing landscape. The key lies in delivering the right content, in the ideal format, through the proper channels.

Distribution 152

Distribution Paid Content Top of Funnel Webinar Metrics 152

Marketing Insider Group

OCTOBER 23, 2023

Even the best content can get lost in the shuffle, generating few or no returns. A staggering 47% of marketers emphasize researching their audience to ensure content success, yet many pieces still fail. With so much information on the internet these days, it’s not enough to just produce great content anymore.

Paid Search Agency 304

Paid Search Agency Cost Per Click Ads Lead Scoring 304

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. Why Zemanta?

Paid Content 318

Paid Content Distribution Cost Per Thousand Cost Per Click 318

Marketing Insider Group

MARCH 17, 2025

Marketing is constantly evolving, and where you invest your budget makes all the difference in how well your brand performs. With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth.

Marketing Budget 147

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 147

Webbiquity

MARCH 31, 2025

Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need. Targeted content campaigns paired with the right channels proved essential to this result. What does this mean for your organization?

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

WordAgents

APRIL 3, 2025

Content strategy is key to digital marketing success, but how a brand approaches it makes all the difference. Content planning is a proactive, structured approach that prioritizes consistency and SEO optimization. Brands relying on reactive content may struggle with inconsistency, wasted resources, and weak audience retention.

Planning 195

Planning Paid Search Agency Content Custom Publishing 195

Marketing Insider Group

FEBRUARY 18, 2025

In todays marketing world, managing campaigns across multiple platforms is a complex issue that many face. Juggling data, ad performance, audience targeting, and budgeting across channels like Google Ads, Facebook, LinkedIn, and TikTok can be overwhelming. This unified approach helps eliminate fragmented workflows.

Work Management 165

Work Management CRM Marketing Management Allocation 165

Marketing Insider Group

JANUARY 6, 2025

If you have a product you want to sell, you will likely need to devise a strategy to market and advertise it. However, if you’re relatively new to the world of marketing, you may not know where to begin with a product marketing strategy. Be willing to make adjustments so you can better appeal to them.

Product 173

Product Cross-Selling Marketing & Strategy Pricing 173

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. The question is, how best can automation be applied?

Advertising Agencies 112

Advertising Agencies Cost Per Thousand Advertisements Advertising 112

Contently

OCTOBER 29, 2024

No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience. UGC often works so well because it doesn’t feel like an ad; it feels like a true-to-life testimonial that allows a viewer to envision how a product might actually function in their own life. Here’s how.

User-Generated Content 148

User-Generated Content Paid Content Generation Branding 148

Contently

OCTOBER 3, 2024

For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. Oh, and it’s free! 7 More Essential B2B SEO tools 1.

Budget Programs 134

Budget Programs Enterprise Management CMS Development SEO 134

Marketing Insider Group

MARCH 17, 2025

Every search, click, and bounce tells a story. Organic search traffic shows whether Google sends visitors or if rankings need work. Analytics tools break this down further, showing which search engines drive traffic, what percentage comes from social media, and whether paid campaigns steal the show.

Analytics 191

Analytics SEO Marketing & Strategy Lead Scoring 191

Webbiquity

AUGUST 19, 2024

What are the best tactics to use in your B2B marketing funnel to efficiently grow your sales? It starts with marketing plans that are specific to your business model and target audience’s requirements. What is a B2B Marketing Funnel? Here are seven ways you can focus your efforts in each stage of the marketing funnel.

Top of Funnel 183

Top of Funnel Marketing Funnels B2B Sales Paid Content 183

Launch Marketing

NOVEMBER 13, 2024

Content marketing has never been more effective, as 74% of organizations report that it plays a key role in increasing lead generation. But, with heightened competition with other organizations to get your content seen by the right audience, it has become difficult to generate quality leads, according to over 45% of organizations.

Advertising Channels 111

Advertising Channels B2B Thought Leadership Organization Effectiveness 111

Oktopost

SEPTEMBER 19, 2024

In B2B social media marketing, this raises a classic dilemma: Should companies embark on a long trip to organic growth and slowly build up an engaged audience, or should they jump on the high-speed train of paid ads to speed up conversions? Source What is organic social media? What is paid social media?

Allocation 71

Allocation Paid Content Paid Social Agency Social Media 71

Marketing Insider Group

JANUARY 2, 2024

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. It’s a wake-up call for content marketers and publishers everywhere. This isn’t just a blip on the radar.

Social Media 324

Social Media Social Marketing Media Content Marketing 324

Martech

FEBRUARY 21, 2025

Youve spent hours crafting the perfect ad strong creative, sharp copy, precise targeting. Paid social media ads dont fail because of the algorithm. In 2025s attention economy, ads that dont grab attention instantly dont get a second chance. Heres how to identify whats holding your ads back and how to fix it now.

Cost per Acquisition 87

Cost per Acquisition Ads Ad Frequency Landing Pages 87

Martech

MARCH 11, 2025

Google confirmed to Adweek it will explore bringing ads to its new AI Mode search experience. However, ad buyers are concerned that user behavior in the conversational interface could reduce ad effectiveness. It executes multiple searches simultaneously to answer complex queries. These ads are limited to U.S.

Google 117

Google Ads Cost Per Click Mobile Advertising 117

Sprout Social

JANUARY 21, 2025

LinkedIn posts and industry headlines would have you believe organic social media is dead. Yet, organic social media persists. It now requires more strategy, time and resources, but dismissing it entirely in favor of paid ads is shortsighted. What is organic social media growth? Breathing its last gasp.

Social Media 126

Social Media Organization Media Paid Social Agency 126

Marketing Insider Group

SEPTEMBER 18, 2023

You’ve heard it all before: “Content is king,” “You need a blog,” “Invest in content marketing for long-term growth.” ” But what if we told you that you shouldn’t bother with content marketing at all? Our clients see an average of 7x ROI!)

Paid Content 340

Paid Content Content Marketing Planning Work Management 340

Marketing Insider Group

DECEMBER 5, 2024

Combining CRM tools with SEO tactics greatly improves marketing efforts by interlinking customer data and digital optimization. CRM SEO integration strengthens both customer relationships and search engine strategies, so it’s the perfect time to learn how to use it. Integrating this data into SEO plans creates content that resonates.

Marketing Management 147

Marketing Management CRM SEO Lead Scoring 147

Sprout Social

DECEMBER 20, 2024

TikTok has exploded onto the scene, becoming more than just a social media platformit’s a cultural phenomenon. Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content.

Branding 124

Branding Brand Identity Effectiveness Content 124

Navigate the Channel

MARCH 18, 2025

Cross-media marketing is one of the most effective ways to connect with your audience across multiple platforms and drive meaningful business results. What is Cross-Media Marketing? Think of cross-media marketing as laser-focused on the individual customer, prioritizing their experience over the specific channel.

Multi-Channel 112

Multi-Channel Planning Media Touchpoints 112

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Social Media 119

Social Media Media Paid Search Agency Eye-Tracking 119