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Trade Press Services Newsletter
MARCH 7, 2024
Making It Happen Our latest white paper offers tips for breaking into the publishing industry and becoming a published author. The post New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book appeared first on Trade Press Services. Would you like to chat more about becoming a published author?
Contently
MAY 9, 2024
Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs.
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Webbiquity
MARCH 1, 2022
In terms of content distribution, long-form content like presentation, guides, and white papers saw the biggest gains last year. Here are key stats about four of the most popular types of B2B content, from the report: White papers account for 6.2% One example is the continual updating of the web presence optimization (WPO) model.
Marketing Insider Group
JUNE 30, 2020
White Papers. White papers need to be some of your best content. Writing white papers will help establish this credibility, and it can also be used to drive people to your website by sharing it on social media or through email. Another great benefit of white papers is that you can break it down into smaller pieces.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. It may even damage your organization's reputation.
Marketing Insider Group
FEBRUARY 3, 2021
For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a white paper for a medical equipment manufacturer. A broader perspective on marketing: Agency writers have a greater perspective of the marketing world at large.
Marketing Insider Group
APRIL 21, 2021
With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Try long-form content like eBooks and white papers.
By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference. Attending trade shows helps your business find new prospects and make connections.
Advertiser: Interactions LLC
Read the new Tractica white paper to learn how important conversational AI is to your CX strategy. In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature.
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In this white paper, we will review in more detail the challenges that virtual team managers face as remote work accelerates and how companies are successfully overcoming these challenges with creative problem-solving. Putting these processes into practice can help provide clarity when teams collaborate in real-time.
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Download this white paper from B2B loyalty experts, Reward Paths, to gain some experience-based insight on how best to approach this unique characteristic. Do they select a reward that is personal to them, their family, etc. as if they are a consumer? The answer may surprise you.
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