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Vision Edge Marketing
OCTOBER 29, 2024
Thought leadership articles, white papers, and case studies can position your company as an authoritative source. We can turn to Deloitte, which publishes detailed reports and white papers on various industry trends and technologies to reinforce its status as a thought leader.
Trade Press Services Newsletter
MARCH 7, 2024
Making It Happen Our latest white paper offers tips for breaking into the publishing industry and becoming a published author. The post New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book appeared first on Trade Press Services. Would you like to chat more about becoming a published author?
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Marketing Insider Group
NOVEMBER 5, 2024
For example, a business selling office supplies might create separate ad groups for “office furniture,” “printer paper,” and “writing tools.” Organized ad groups increase quality scores, which in turn can lower CPC and improve ad rank.
Trade Press Services Newsletter
JANUARY 9, 2025
Yet, traditional methods like bylined articles, white papers, case studies, direct mail, and in-person events provide tangible, lasting brand impressions and credibility. Strike a Balance Between Traditional and Tech A balanced marketing plan spans a variety of channels.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. It may even damage your organization's reputation.
Webbiquity
MARCH 1, 2022
In terms of content distribution, long-form content like presentation, guides, and white papers saw the biggest gains last year. Here are key stats about four of the most popular types of B2B content, from the report: White papers account for 6.2% One example is the continual updating of the web presence optimization (WPO) model.
Trade Press Services Newsletter
AUGUST 1, 2024
Share your knowledge and experience through bylined articles, in-depth blogs, speaking engagements , white papers, webinars, and other forms of brand-centric messaging. The more you can demonstrate your proficiency in understanding your audience’s pain points or other needs, the more your audience will see you as a trusted resource.
By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference. Attending trade shows helps your business find new prospects and make connections.
Advertiser: Interactions LLC
Read the new Tractica white paper to learn how important conversational AI is to your CX strategy. In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature.
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In this white paper, we will review in more detail the challenges that virtual team managers face as remote work accelerates and how companies are successfully overcoming these challenges with creative problem-solving. Putting these processes into practice can help provide clarity when teams collaborate in real-time.
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Download this white paper from B2B loyalty experts, Reward Paths, to gain some experience-based insight on how best to approach this unique characteristic. Do they select a reward that is personal to them, their family, etc. as if they are a consumer? The answer may surprise you.
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