Remove PR Remove Public Relations Remove Purchase Intent
article thumbnail

The 7 New Roles Agencies Must Play to Survive Real-Time Business

Convince & Convert

Help clients humanize their brands and in so doing drive kinship and purchase intent. Social Media Staffing and Operations ad agencies agencies BOLO conferences PR public relations real-time real-time business. Tags: Conferences and Events PR 2.0 Firefighter.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media creates kinship between companies and customers, and kinship equals purchase intent. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. It’s not viral unless it is. Im Jay Baer.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Oh, that's part of our digital practice.&#

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&# Sore spot with us PR types.) Sore spot with us PR types.) link] Russ Henneberry Wow.

article thumbnail

Is Social Media Too Big For Its Britches?

Convince & Convert

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. Driving purchase intent through kinship. Driving purchase intent through kinship. In some cases these are members of the media. link] jaybaer Spectacular comment Judy. Thank you. Thank you.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The fuzzy numbers of TV, print, radio, outdoor and traditional PR drove me crazy. Kinship creates purchase intent. The fact that you’re in public relations? The fact that you’re in public relations, but grow prize winning roses? I like math and analysis and reality. Im Jay Baer.

article thumbnail

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. Corporate profiles on.