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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

New TCO Calculator: EMC SMB Virtual Solutions Advi. Diagnostic Example: Microsoft Infrastructure Optimization Assessment Microsoft wanted to provide analysis and roadmap advice to help get more C-level engagements, engage earlier in the sales cycle, and shift customer perceptions from tactical product provider to strategic partner.

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7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Single Grain

Related Content: 5 Ways SMB Business Owners Can Revamp Their Digital Marketing Strategy. It promoted the use of Huggies diapers in hospitals and pressed on the message that Huggies is the best gift a mother can give her baby. 3 Ways to Personalize the Customer Journey Experience. In the case of Dove, it was “we care for you”.

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Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.

The ROI Guy

The press release announcing the Gartner Executive Program study results can be found at: [link] Mark McDonald, group vice president and head of research at Gartner Executive Programs will provide more detailed analysis on the CIO Agenda at Gartner Symposium/ITxpo, being held October 17-21 in our hometown of Orlando, Florida. Latest Research.