Product Related Topics 
Marketing Insider Group
JUNE 10, 2024
Fortunately, product analytics can guide you along the path to sales mastery. Product analytics isn’t just about numbers; it’s about understanding the heartbeat of your audience and crafting experiences that resonate with them. Imagine product analytics as your business’s GPS.
Tomorrow People
AUGUST 5, 2024
Positioning is an essential element of product marketing. When you get it right, you differentiate your product from competitors and make it stand out in the eyes of potential customers – winning more sales and revenue in the process. This informs all your marketing mix decisions (product, price, place, and promotion).
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Tomorrow People
AUGUST 5, 2024
Positioning is an essential element of product marketing. When you get it right, you differentiate your product from competitors and make it stand out in the eyes of potential customers – winning more sales and revenue in the process. This informs all your marketing mix decisions (product, price, place, and promotion).
Marketing Insider Group
DECEMBER 18, 2023
Effective marketing strategies for complex products are essential to driving business growth. Every product is different. This means you must adapt your marketing campaigns around the products that they promote. Traditional marketing starts with the product. Effective marketing works in reverse.
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You can have the best product in the world, but if your front-line sales teams do not know how to get that product into the hands of your customers, you’re in trouble. It’s time to stop forcing your teams to fend for themselves, and start equipping them with tools that will help them sell more products.
Zoominfo
OCTOBER 25, 2024
Key Takeaways: We analyzed more than 100K product demos to find the most productive days and times. Best Demo Days & Times: Here’s What the Numbers Say If you sell software, you know how persuasive product demos can be as a sales tool. So what’s the most effective day and time to schedule a virtual product demo?
Marketing Insider Group
NOVEMBER 21, 2023
Nintendo and Amazon understood the ageless principle that your product is not what you sell. Find out why your product is not what you sell. The Reasoning Behind Why Your Product Is Not What You Sell A lot of marketing is practical psychology. Kodak lost sight of the fact that your product is not what you sell.
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With reliable intent data integrated into their playbooks, sales reps can quickly find ready buyers looking for your products.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
You’ll learn how mastering these seven key areas can transform your marketing ops into a powerhouse of productivity and impact!
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Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. This eBook outlines best practices for creating an agile onboarding program that accelerates new hire productivity and enhances quota attainment by more than 16%.
Speaker: Jason Tanner, CEO of Applied Frameworks
Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.
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If you want to increase productivity and revenue at your organization, you have to focus on metrics that matter. Revenue teams have become increasingly more data-driven, which makes it easy to get bogged down in tracking every little data point.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Speaker: Shakima Jackson-Martinez, Director of Diversity, Equity, and Inclusion, and Kristin Zibell, Director of Research Products and Services
If anyone were to pick up your product and use it, would they feel safe during their experience, or is there a chance they'd be unintentionally harmed by it? If a product is only as good as the team that makes it, then a product will only be as inclusive as the perspectives represented during product development.
Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. But no one tool or method can create a thriving research practice for product managers. Use Product Management Today’s webinars to earn professional development hours!
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