Convince & Convert

MAY 13, 2010

It’s not viral unless it is. Social media creates kinship between companies and customers, and kinship equals purchase intent. I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Activate your fans, don’t just collect them like baseball cards.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

APRIL 22, 2010

Its vastness and fantastic viral nature is taking us zooming back DOWN to the hyper-local… I mean right down to the virtual chat over the backyard fence! We’re connecting and reaching out in more intimate/public ways than ever before – albeit with a huge public lens focused upon it at the same time. Thank you. Thank you.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Convince & Convert

SEPTEMBER 2, 2010

Social media is word-of-mouth on steroids, and our ability to praise or punish brands with a few keystrokes is satisfying. Kinship creates purchase intent. The fact that you’re in public relations? The fact that you’re in public relations, but grow prize winning roses?

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155