Sprout Social

MAY 11, 2022

So, you’ve been tasked with creating a social media RFP. These questionnaires set the foundation for successful agency or vendor partnerships. Keep reading for a breakdown on what makes a great RFP. What is a social media RFP? What’s the difference between a social media agency RFP and a social media software RFP?

RFP 106

RFP Work Management Marketing Management Social Media 106

E-Spirit

MARCH 3, 2021

There are many CMS vendors to select from. Our RFP Template provides some questions that can help guide this process. Read more in our Blogpost!

RFP 98

RFP Template Marketing Management Vendors 98

Martech

FEBRUARY 24, 2022

To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons. Does the vendor seem to understand our business and our marketing needs? Does the vendor seem to understand our business and our marketing needs? Learn more here.

Marketing Automation Services 115

Marketing Automation Services Marketing Management Vendors Marketing Automation 115

Webbiquity

SEPTEMBER 26, 2023

An Expanding Event Ecosystem The state’s affinity for conferences, trade shows, forums, festivals, meetings, and events of all types has spawned an active and expanding ecosystem of event-related vendors. And an expanding ecosystem of event-related vendors is meeting the needs of event planners well beyond the Upper Midwest.

Enterprise Management 65

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 65

Biznology

JUNE 28, 2018

I have been helping a very smart client in their RFP process to select a vendor for their marketing campaign. The client looked at a half dozen different vendors and brought a handful in for in-person meetings. But this vendor had an ace in the hole–their testimonials. One of them really stood out.

RFP 162

RFP Work Management Marketing Management Vendors 162

Martech

JULY 22, 2021

Choosing the right vendor and technology for your marketing initiatives is one of the most critical decisions you can make in those early stages. Those are different goals that could take you to different vendors. Business goals as selection criteria also protect you when big martech vendors start bullying your executives.

Enterprise Management 117

Enterprise Management Marketing Automation Services Work Management Marketing Management 117

Customer Experience Matrix

DECEMBER 27, 2010

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. vendor strength , which assesses a vendor’s current and future business position.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Martech

JANUARY 21, 2022

For starters, once you have determined that ABM software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the ABM capabilities you currently have, those that you would like to have and those that you can’t live without.

Account Based Marketing 117

Account Based Marketing Marketing Automation Services Marketing Management Vendors 117

Martech

JULY 26, 2022

Once you have determined that customer journey orchestration (CJO) software makes sense for your business , spend time researching individual vendors and their capabilities. Completing this research will better prepare you for when the time comes to select a specific vendor. Narrow your list to those vendors that meet your criteria.

Enterprise Management 98

Enterprise Management Marketing Management Vendors RFP 98

Martech

OCTOBER 7, 2022

If you’ve decided a digital events platform makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the DEP capabilities you currently have, those that you would like to have and those that you can’t live without. This is an individual preference.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Martech

JULY 29, 2022

Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors. Your vendor shortlist. For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos.

Enterprise Management 119

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 119

Biznology

MARCH 22, 2018

A sole source strategy says that, wherever possible, you will use the marketing stack components from a single vendor. Adobe is the one that usually wins these shoot-outs, at least at the moment, but you can pick whichever vendor seems to work for you. The benefits are that the vendor does the integration work between the components.

Class 155

Class Work Management Marketing Management Marketing Strategy 155

Martech

JANUARY 6, 2022

Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help. Narrow your list down to those vendors that meet your criteria. Decide whether or not you need to engage in a formal RFI/RFP process. Decide whether or not you need to engage in a formal RFI/RFP process.

Enterprise Management 113

Enterprise Management Work Management Marketing Management Vendors 113

Martech

JUNE 17, 2022

For starters, once you have determined that enterprise identity resolution software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Create and prioritize your list of identity resolution use cases, from essential to not necessary.

Enterprise Management 113

Enterprise Management Work Management Marketing Management Vendors 113

Martech

JANUARY 20, 2023

When it comes time to purchase or upgrade a customer data platform (CDP) for your organization, the demo can be the best way to really understand what a particular vendor offers. Which CDP vendors should I consider? First, you have to find the right vendors. Decide whether or not you need to engage in a formal RFI/RFP process.

Work Management 111

Work Management Marketing Management Vendors RFI 111

Marketing Insider Group

DECEMBER 10, 2020

You can also use the tools to assign items to vendors and designate team members to oversee specific line items. The solutions then enable you to create an RFP to be sent to selected properties directly through the system. Another area where tech can be helpful is in managing event budgets.

Marketing Automation Services 277

Marketing Automation Services Marketing Management Planning Process 277

Zoominfo

APRIL 21, 2020

Getting on the IT staffing-approved vendor list will make your life a lot easier. Approved vendor lists may seem like a headache to the IT staffing firm that has yet to get their foot in the door with their target companies. And you can make it show through your RFP/RFI responses. Life gets a lot easier. Messaging is important.

Work Management 100

Work Management Marketing Management Vendors RFI 100

Customer Experience Matrix

JANUARY 26, 2007

The traditional process for selecting software involves gathering requirements, embedding these in a Request for Proposal, sending the RFP to qualified vendors, and making a decision based on the replies. As someone who has written dozens of RFPs over the years, I sometimes think I should feel defensive about these criticisms.

RFP 120

RFP Vendors Marketing Proposals Sales Qualified Leads 120

Martech

JANUARY 24, 2025

We changed vendors post-COVID. Do we need to renew those contracts or go through RFP again? Do we invest more in brick-and-mortar and real-world experiences with products or continue to invest online? Did the innovation we want materialize? Although my list targets U.S.

Marketing Budget 125

Marketing Budget Spending Planning Work Management 125

Martech

DECEMBER 7, 2021

Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors. Whether the vendor seems to understand your business and your needs. If they are showing you your “must-have” features.

Work Management 106

Work Management Enterprise Management Digital Asset Management Marketing Management 106

Martech

JANUARY 22, 2025

Dig deeper: 10 steps to making better vendor selection choices The art of precision and clarity Consultants and clients must work together to ensure every project specification is clear and complete. Dont assume that just because something is in an RFP, it is comprehensive.

Work Management 115

Work Management Marketing Management Contingency Planning Budget Programs 115

Martech

FEBRUARY 21, 2022

Vendors love to talk about what their technology can do and will readily discuss case studies. The biggest-name vendors often have the most technical debt. Some of the most prominent martech vendors today have been around for some time, and their systems — including those they acquired — are getting long in the tooth.

Vendors 98

Vendors Tips Allocation SWOT 98

DiscoverOrg

MARCH 22, 2017

The flip side is I’m sure those vendors just can’t stand that I’m unable see how each one is the best. The problem with the second way (RFP method) is it assumes data is a commodity. Go ahead and do the RFP style analysis – get counts on companies and contacts in your TAM and meeting your ICP – but don’t stop there.

Ideal Customer Profiles 176

Ideal Customer Profiles Video Marketing RFP Marketing Management 176

Martech

DECEMBER 19, 2024

You picked the wrong technology Saving money on your RFP process can cost you later. Also, when vendor A says they integrate with vendor B, ask vendor B about it, and ask some of vendor Bs customers too. You underestimated integration challenges Every salesman will tell you, sure, we can do that.

Work Management 57

Work Management Marketing Management RFP Ideal Customer Profiles 57

Hubspot

AUGUST 31, 2018

Have you been tasked with the job of creating a request for proposal, or an RFP? We’re diving into the specifics of what an RFP actually is, why you might need one, and how to create your very first one today. And you’ll have this information before you ever have to commit to the vendor. RFP vs. RFQ.

Work Management 101

Work Management RFP Marketing Management Marketing Proposals 101

Webbiquity

DECEMBER 19, 2017

Bloggers and others who’ve built an audience and authority in their fields are cashing in, and B2B vendors (at least some) are happy to pay for the exposure this can bring. These developments bode well for event technology vendors like SocialPoint and G2Planet , and companies like Inkit that automate direct mail campaigns.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Martech

MARCH 27, 2025

Dig deeper: AI is poised to disrupt the world of martech vendors and users Is the unstructured data challenge being recognized? We can, therefore, expect the proportional percentage of unstructured data is rising even faster when we throw AI-generated content into the mix, as well as multi-modal (image, audio/voice and video) content.

Work Management 90

Work Management Marketing Automation Services Marketing Management RFP 90

Inbox Insight

JULY 12, 2024

Chapter 1: The buying journey Understanding the triggers that prompt buyers to explore new vendors is crucial, so what are the key motivations behind decision-makers’ quests for alternative solutions? Top triggers for researching new tech vendors a.

Work Management 52

Work Management Enterprise Management Marketing Management Research 52

Hubspot

JUNE 22, 2018

Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. An RFP allows you to collect offers from various vendors and select the vendor that best meets your criteria, both in regards to skill and budget. Evaluation Criteria.

Sample 101

Sample RFP Work Management Template 101

Martech

NOVEMBER 20, 2023

This will help you avoid choosing a vendor that doesn’t offer the critical features you need. This research will help you narrow down your list of potential vendors. RFI/RFP Process: Decide whether you need to engage in a formal Request for Information (RFI) or Request for Proposal (RFP) process.

Enterprise Management 115

Enterprise Management Marketing Management RFI RFP 115

Customer Experience Matrix

NOVEMBER 15, 2011

About half of buyers consider only one system , I’m told by various vendors. 19% of buyers do a formal needs assessment and Request for Proposal (RFP). Maybe some are just skipping the RFP, which isn't always needed. If you’re wondering how many companies actually commit those sins, the sad answer is: a lot.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation RFP Automation 120

SpotMe Blog

MAY 17, 2021

In a hurry with your RFP for virtual events? Jump directly to the RFP template for virtual events here: Download RFP Template now. Are you running an RFP for virtual events? This article (and free RFP template) is everything you need to run a smooth and successful search for the right solution to suit your needs.

RFP 52

RFP Work Management Marketing Management Vendors 52

Marketing Interactions

DECEMBER 17, 2024

Research finds that nearly all buyers say they have prior experience with the winning vendor. Buyers also define and set requirements prior to creating their Day 1 list and engaging with vendors. This is your chance to build or enhance their experience with you. Most buyers say buying is complex and frustrating.

Work Management 62

Work Management Marketing Management B2B RFP 62

Martech

NOVEMBER 1, 2021

Marketing organizations are by no means alone in working with third-party vendors and cloud-based SaaS solutions. One aim is to reduce the need to negotiate security practices with each individual vendor a business uses. The baseline requirements would be incorporated in the RFP process for maximum transparency. Why we care.

Google 110

Google RFP Ad Frequency Vendors 110

InsightSquared

MAY 22, 2019

In one of my deals, I had 17 people dedicated to winning the RFP for 6 months! Industry knowledge (customer, not vendor) either as a direct participant or as a studious associate. In competing for 5-10 year outsourcing agreements worth up to $2B, we applied dedicated bid teams to securing selection.

Enterprise Management 237

Enterprise Management Marketing Management Ad Building Forecasting 237