E-Spirit

MARCH 3, 2021

There are many CMS vendors to select from. Our RFP Template provides some questions that can help guide this process. Read more in our Blogpost!

RFP 98

RFP Template Marketing Management Vendors 98

Martech

JULY 22, 2021

Choosing the right vendor and technology for your marketing initiatives is one of the most critical decisions you can make in those early stages. Those are different goals that could take you to different vendors. Business goals as selection criteria also protect you when big martech vendors start bullying your executives.

Enterprise Management 128

Enterprise Management Marketing Automation Services Work Management Marketing Management 128

Martech

JANUARY 21, 2022

For starters, once you have determined that ABM software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the ABM capabilities you currently have, those that you would like to have and those that you can’t live without.

Account Based Marketing 128

Account Based Marketing Marketing Automation Services Marketing Management Vendors 128

Biznology

JUNE 28, 2018

I have been helping a very smart client in their RFP process to select a vendor for their marketing campaign. The client looked at a half dozen different vendors and brought a handful in for in-person meetings. But this vendor had an ace in the hole–their testimonials. One of them really stood out.

RFP 162

RFP Work Management Marketing Management Vendors 162

Martech

JULY 29, 2022

Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors. Your vendor shortlist. For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos.

Enterprise Management 129

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 129

Webbiquity

SEPTEMBER 26, 2023

An Expanding Event Ecosystem The state’s affinity for conferences, trade shows, forums, festivals, meetings, and events of all types has spawned an active and expanding ecosystem of event-related vendors. And an expanding ecosystem of event-related vendors is meeting the needs of event planners well beyond the Upper Midwest.

Enterprise Management 63

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 63

Martech

JANUARY 6, 2022

Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help. Narrow your list down to those vendors that meet your criteria. Decide whether or not you need to engage in a formal RFI/RFP process. Decide whether or not you need to engage in a formal RFI/RFP process.

Enterprise Management 124

Enterprise Management Work Management Marketing Management Vendors 124

Martech

JUNE 17, 2022

For starters, once you have determined that enterprise identity resolution software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Create and prioritize your list of identity resolution use cases, from essential to not necessary.

Enterprise Management 124

Enterprise Management Work Management Marketing Management Vendors 124

Customer Experience Matrix

DECEMBER 27, 2010

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. vendor strength , which assesses a vendor’s current and future business position.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Martech

JANUARY 20, 2023

When it comes time to purchase or upgrade a customer data platform (CDP) for your organization, the demo can be the best way to really understand what a particular vendor offers. Which CDP vendors should I consider? First, you have to find the right vendors. Decide whether or not you need to engage in a formal RFI/RFP process.

Work Management 122

Work Management Marketing Management Vendors RFI 122

Martech

JULY 26, 2022

Once you have determined that customer journey orchestration (CJO) software makes sense for your business , spend time researching individual vendors and their capabilities. Completing this research will better prepare you for when the time comes to select a specific vendor. Narrow your list to those vendors that meet your criteria.

Enterprise Management 98

Enterprise Management Marketing Management Vendors RFP 98

Martech

OCTOBER 7, 2022

If you’ve decided a digital events platform makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the DEP capabilities you currently have, those that you would like to have and those that you can’t live without. This is an individual preference.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Biznology

MARCH 22, 2018

A sole source strategy says that, wherever possible, you will use the marketing stack components from a single vendor. Adobe is the one that usually wins these shoot-outs, at least at the moment, but you can pick whichever vendor seems to work for you. The benefits are that the vendor does the integration work between the components.

Class 155

Class Work Management Marketing Management Marketing & Strategy 155

Martech

DECEMBER 7, 2021

Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors. Whether the vendor seems to understand your business and your needs. If they are showing you your “must-have” features.

Work Management 115

Work Management Enterprise Management Digital Asset Management Marketing Management 115

Marketing Insider Group

DECEMBER 10, 2020

You can also use the tools to assign items to vendors and designate team members to oversee specific line items. The solutions then enable you to create an RFP to be sent to selected properties directly through the system. Another area where tech can be helpful is in managing event budgets.

Marketing Automation Services 277

Marketing Automation Services Marketing Management Planning Process 277

Zoominfo

APRIL 21, 2020

Getting on the IT staffing-approved vendor list will make your life a lot easier. Approved vendor lists may seem like a headache to the IT staffing firm that has yet to get their foot in the door with their target companies. And you can make it show through your RFP/RFI responses. Life gets a lot easier. Messaging is important.

Work Management 100

Work Management Marketing Management Vendors RFI 100

Customer Experience Matrix

JANUARY 26, 2007

The traditional process for selecting software involves gathering requirements, embedding these in a Request for Proposal, sending the RFP to qualified vendors, and making a decision based on the replies. As someone who has written dozens of RFPs over the years, I sometimes think I should feel defensive about these criticisms.

RFP 120

RFP Vendors Marketing Proposals Sales Qualified Leads 120

Martech

FEBRUARY 21, 2022

Vendors love to talk about what their technology can do and will readily discuss case studies. The biggest-name vendors often have the most technical debt. Some of the most prominent martech vendors today have been around for some time, and their systems — including those they acquired — are getting long in the tooth.

Vendors 98

Vendors Tips Allocation SWOT 98

DiscoverOrg

MARCH 22, 2017

The flip side is I’m sure those vendors just can’t stand that I’m unable see how each one is the best. The problem with the second way (RFP method) is it assumes data is a commodity. Go ahead and do the RFP style analysis – get counts on companies and contacts in your TAM and meeting your ICP – but don’t stop there.

Ideal Customer Profiles 176

Ideal Customer Profiles Video Marketing RFP Marketing Management 176

Martech

NOVEMBER 20, 2023

This will help you avoid choosing a vendor that doesn’t offer the critical features you need. This research will help you narrow down your list of potential vendors. RFI/RFP Process: Decide whether you need to engage in a formal Request for Information (RFI) or Request for Proposal (RFP) process.

Enterprise Management 126

Enterprise Management Marketing Management RFI RFP 126

Hubspot

AUGUST 31, 2018

Have you been tasked with the job of creating a request for proposal, or an RFP? We’re diving into the specifics of what an RFP actually is, why you might need one, and how to create your very first one today. And you’ll have this information before you ever have to commit to the vendor. RFP vs. RFQ.

Work Management 101

Work Management RFP Marketing Management Marketing Proposals 101

Webbiquity

DECEMBER 19, 2017

Bloggers and others who’ve built an audience and authority in their fields are cashing in, and B2B vendors (at least some) are happy to pay for the exposure this can bring. These developments bode well for event technology vendors like SocialPoint and G2Planet , and companies like Inkit that automate direct mail campaigns.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Hubspot

JUNE 22, 2018

Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. An RFP allows you to collect offers from various vendors and select the vendor that best meets your criteria, both in regards to skill and budget. Evaluation Criteria.

Sample 101

Sample RFP Work Management Template 101

Customer Experience Matrix

NOVEMBER 15, 2011

About half of buyers consider only one system , I’m told by various vendors. 19% of buyers do a formal needs assessment and Request for Proposal (RFP). Maybe some are just skipping the RFP, which isn't always needed. If you’re wondering how many companies actually commit those sins, the sad answer is: a lot.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation RFP Automation 120

Martech

NOVEMBER 1, 2021

Marketing organizations are by no means alone in working with third-party vendors and cloud-based SaaS solutions. One aim is to reduce the need to negotiate security practices with each individual vendor a business uses. The baseline requirements would be incorporated in the RFP process for maximum transparency. Why we care.

Google 122

Google RFP Ad Frequency Vendors 122

SpotMe Blog

MAY 17, 2021

In a hurry with your RFP for virtual events? Jump directly to the RFP template for virtual events here: Download RFP Template now. Are you running an RFP for virtual events? This article (and free RFP template) is everything you need to run a smooth and successful search for the right solution to suit your needs.

RFP 52

RFP Work Management Marketing Management Vendors 52

Martech

OCTOBER 22, 2024

Run an RFP on your terms with your use cases. Make sure the vendor can help you. Or, at least, know where you need more help than the vendor can provide. Yet the vendors never resourced their services team like a consultancy would. Software vendors tried to help, but they are not service providers. ROI measurement.

Work Management 123

Work Management Marketing Management Marketing Automation Services Lead Ranking 123

Martech

MARCH 22, 2023

Consider this: 17% of companies are planning RFPs this year, according to the 2023 State of the ESP RFP. Rethink that RFP Before you replace or add technology, ask yourself whether you maxed out your current functionality. Or the vendor didn’t offer training. Enterprise companies have not slowed down or pulled back.

Enterprise Management 111

Enterprise Management Marketing & Strategy Marketing Strategy RFP 111

Martech Advisor

JANUARY 28, 2020

RFPs are time-consuming, repetitive and inefficient. RFP software improves your proposal speed, streamlines collaboration, leverages automation and protects from risk, so you can waste less time and win more business, explains, Beau Wysong, CMO, RFP360. Throughout my years working in marketing, I’ve dreaded responding to RFPs.

RFP 52

RFP Work Management Marketing Management Software 52

InsightSquared

MAY 22, 2019

In one of my deals, I had 17 people dedicated to winning the RFP for 6 months! Industry knowledge (customer, not vendor) either as a direct participant or as a studious associate. In competing for 5-10 year outsourcing agreements worth up to $2B, we applied dedicated bid teams to securing selection.

Enterprise Management 237

Enterprise Management Marketing Management Ad Building Forecasting 237

Biznology

OCTOBER 29, 2019

Long prevalent in government buying, companies of all sizes are increasing their requirements of vendors in areas such as sustainability, diversity and—for manufacturers in such categories as apparel—wages, working conditions and safety. Here are some tips for how marketers can take advantage of this new channel.

Enterprise Management 135

Enterprise Management Work Management Buy Marketing Management 135

Martech

JUNE 9, 2022

When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a relatively short time frame after receiving the RFP responses to help make relevant comparisons. Does the vendor seem to understand our business and our marketing needs?

Enterprise Management 122

Enterprise Management Work Management Marketing Management Email Marketing 122

Sales Engine

AUGUST 24, 2015

On the buyer side, when a company was evaluating for a business commodity or a piece of software, they would talk to an analyst and find out who the top vendors were. Then they would invite those vendors in and the sales cycles would begin. You’re going to be well positioned and you may get to help design the RFP.

Demand Generation Agencies 120

Demand Generation Agencies RFP Thought Leadership Paid Search Agency 120

Customer Experience Matrix

SEPTEMBER 23, 2010

Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. The replies are rolling in from the survey of vendor features that I mentioned last week. The replies are rolling in from the survey of vendor features that I mentioned last week.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Management Marketing Automation 120

Engagio

OCTOBER 16, 2017

In part 3, you’ll learn how to evaluate the myriad of ABM vendors in the B2B space so you end up with the best solution that meets your needs. How to evaluate and pick the right ABM vendor for you. A successful implementation of ABM relies on a great customer-vendor fit. View the ABM RFP template.

Work Management 54

Work Management Marketing Management Marketing Automation Services Account Based Marketing 54