Marketing Insider Group

MAY 10, 2021

When creatives partner with sales teams to create content, magic happens. There’s nothing like sales experience to inform content with the types of questions and objections prospects raise before they decide to buy. But what about the people with a sales background who apply for a position on your content team?

Content Marketing 362

Content Marketing Content Marketing Qualified Leads Advertising Agencies 362

Marketing Insider Group

MARCH 27, 2023

This makes it essential for businesses to place greater effort toward establishing solid B2B client retention tactics and practices. The exact tactics and their execution are very likely to vary depending on business type and industry. Every company’s client retention strategy will look different.

Tactics 311

Tactics Effectiveness B2B Marketing Management 311

Marketing Insider Group

OCTOBER 26, 2020

Within the space of weeks, many organizations were forced to adapt, shifting from a traditional sales strategy including brick-and-mortar stores and meeting customers face-to-face to running their businesses completely online. After all, sales drives revenue directly into the business – their value is clearly recognizable and measurable.

Top of Funnel 363

Top of Funnel Marketing Budget Marketing & Strategy Marketing Strategy 363

Webbiquity

MARCH 1, 2022

As marketing budgets are restored, marketers plan to spend more on marketing technology , particularly in areas like virtual event platforms , AI tools for marketing and sales, personalization, and chatbots. In terms of content distribution, long-form content like presentation, guides, and white papers saw the biggest gains last year.

Research 354

Research B2B Marketing Top of Funnel Marketing Automation Services 354

Webbiquity

AUGUST 1, 2019

B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. Here’s why and how, as a marketer, you may want to integrate new lead generation tools and processes into your B2B lead generation strategy and campaigns. HubSpot helps in this realm with HubSpot sales.

Marketing Automation Services 212

Marketing Automation Services Lead Generation Top of Funnel Lead Ranking 212

The Point

JANUARY 23, 2018

Here’s why: * Many tech products are first of breed solutions and/or of a complexity that demands a more long-term, consultative selling process. Prospects may simply not be ready to engage with sales because either 1) they don’t know such a solution exists, or 2) they may not be aware they have the problem in the first place.

Sales Management 253

Sales Management Sales Qualified Leads Demand Generation Agencies Lead Ranking 253

Marketing Insider Group

JUNE 30, 2020

Illustrations and photos also saw the biggest jump in content marketing tactic usage, from 69% last year to 76% this year. Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Tomorrow People

MARCH 22, 2018

Process, not points. When thinking lead generation websites for content marketing, think process not points. Why processes? They get you into the mindset of strategy rather than tactics. Let’s look at some of those processes… and along the way, the characteristics of a great content marketing and lead generation website.

Lead Generation 393

Lead Generation Top of Funnel Lead Ranking Marketing Qualified Leads 393

Marketing Insider Group

AUGUST 30, 2021

The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. I recently met with a group of sales and marketing influencers and we discussed trends and our projects. revenue, leads, opportunities, etc.).

Paid Search Agency 354

Paid Search Agency B2B Sales Marketing & Strategy CMO 354

Marketing Insider Group

AUGUST 25, 2020

Unlike yesterday’s robocalls or email blasts, today’s sales automation all boils down to personalization. With the aid of today’s sales automation software, you can learn which salesperson is the best fit for each customer and assign them automatically. Taking a silo-free approach to sales automation can also boost revenue.

Automation 341

Automation Sales Qualified Leads Lead Ranking Lead Scoring 341

Webbiquity

NOVEMBER 5, 2019

While cold calling and print media remain useful, and live event marketing remains effective at every stage of the sales funnel, digital channels have surpassed traditional methods in terms of importance, reach, and budget allocation. Instead of phone calls with sales reps, they prefer to conduct their own research online.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Marketing Insider Group

SEPTEMBER 21, 2020

Business owners who create a blog and commit to posting regularly will see an increase in traffic, leads, and sales. Downloading an ebook or white paper. And, it should be aligned with a stage of the buyer journey: Top-of-funnel posts are designed for target buyers in the awareness stage. Subscribing to your newsletter.

Top of Funnel 361

Top of Funnel Paid Search Agency Companies Marketing Automation Services 361

Webbiquity

MARCH 31, 2022

They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. Your launch is just the beginning of an ongoing process of continual improvement. Guest post by Sumeet Anand.

Marketing Budget 300

Marketing Budget Enterprise Management Sales Management Work Management 300

Contently

OCTOBER 23, 2024

You probably remember learning about the concept of the marketing funnel and the need to create content for the different stages of the buyer journey. And you’ve likely either used the funnel — or may at some point — when building a content strategy or planning a marketing campaign. What is mid-funnel content?

Top of Funnel 137

Top of Funnel Lead Ranking Lead Scoring Marketing Funnels 137

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. When the prospect is ready to buy, your sales team carries them over the finish line to close the deal. BTW: Are Your Sales and Marketing Teams Aligned? You’ll also use your customer personas to guide future marketing and sales efforts.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Marketing Insider Group

JULY 21, 2020

One of the greatest things about becoming a data-driven business is that it can make incredible improvements from the top to the bottom of the sales funnel – and lead generation is no exception here. A LinkedIn report on B2B lead generation found that funneling in quality leads is a top priority for 68% of B2B organizations.

Lead Generation 277

Lead Generation Top of Funnel Marketing AI Lead Ranking 277

Marketing Insider Group

DECEMBER 4, 2019

SEO or Search Engine Optimization is a great way to attract more organic search traffic to your website for free so you can convert that traffic into leads into sales. The landing page is a key piece in the puzzle for both SEO and sales funnels. SEO only influences the rankings but does not control them. Add Social Proof.

Landing Pages 358

Landing Pages Conversion Top of Funnel Classified Ads 358

markempa

FEBRUARY 12, 2018

Most of us are solving sales and marketing problems. According to Brent Adamson, Principal Executive Advisor, Gartner, “empathy” is the one word that matters most to sales [and marketing] success. This is part two of my interview with Brent Adamson ( @brentadamson ), co-author of The Challenger Sale and The Challenger Customer.

Sales Management 307

Sales Management Buy Research Lead Ranking 307

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. But marketers and sales teams know this isn’t always easy. From this challenge, sales enablement was born. As a result, B2B companies are investing heavily in sales enablement tools.

Sales Cycle 246

Sales Cycle Practices Marketing Automation Services Buyer Personas 246

Zoominfo

MARCH 10, 2021

Maybe this situation sounds familiar: A company with a sales team of 50 reps decides its data is stale and its customer relationship management (CRM) features don’t meet business needs. With the financial stakes so high, proper goal-setting, feature evaluation, and project management are key.

Work Management 246

Work Management Analysis Marketing Management Cost 246

Marketing Insider Group

AUGUST 20, 2020

The lack of rightful accountability is often quite prevalent in marketing and sales. IAB defines attribution as “the process of identifying a set of user actions (“events”) across screens and touch points that contribute in some manner to the desired outcome, and then assigning value to each of these events.”.

Multi-Touch Attribution 265

Multi-Touch Attribution Marketing Attribution Multi-Channel Lead Ranking 265

Martech

AUGUST 5, 2024

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s a breakdown of this approach: 1.

Lead Gen 128

Lead Gen Tactics Sales Qualified Leads Lead Ranking 128

Marketing Insider Group

FEBRUARY 17, 2021

They get to have a voice and be proactive in the process. The critical steps of creating excellent interactive content are ideation, sales alignment, research, creation, and promotion. Before we jump into the process of creating effective interactive content to boost engagement, let’s cover how it’s impacting modern marketing.

Marketing Agencies 2 363

Marketing Agencies 2 Content Paid Search Agency Interactive Marketing 363

Marketing Insider Group

JANUARY 5, 2023

The main goal for Marketing in B2B companies is to generate leads for sales teams and increasingly to deliver direct revenue. And this problem drives a deeper wedge between marketing and sales. The Bottom Line: When marketing gathers up new names from contact forms and dumps them over to sales, no one wins.

Lead Ranking 256

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 256

Marketing Insider Group

AUGUST 17, 2020

For example, how much are 20 new leads a month and a 10 percent month-over-month increase in sales worth to your business? Generate more leads – By offering ebooks, white papers, email newsletters, and other valuable content, a business can entice website visitors to share their contact information and become a lead.

Cost 360

Cost Enterprise Management Content Marketing Work Management 360

Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. However, if that data isn’t clean, your marketing and sales efforts take a hit. For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools. How Does Dirty Data Affect Sales?

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Webbiquity

NOVEMBER 17, 2020

Nearly 50% of content produced by B2B marketers is focused at the top of the funnel, which begs the question: what about the middle or bottom of the sales funnel? When company leaders don’t see sufficient ROI after investing in content marketing, they may cut their budget or completely shift their focus to other tactics.

Top of Funnel 265

Top of Funnel ROI Marketing Automation Services Work Management 265

Zoominfo

JULY 11, 2018

These B2B marketers haven’t made content marketing a process yet ( source ). 51% of B2B marketers can prove how content marketing has increased sales ( source ). 60% of B2B marketers measure success with web traffic, while 51% use sales lead quality, and 45% use social media sharing ( source ). B2B Content Marketing Success.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Martech

NOVEMBER 4, 2024

They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. What new tools and tactics have emerged? Beware of going overboard Consumer-y messaging strategies will get buyers’ attention, but on their own, they won’t end in a sale. Processing.

Tactics 137

Tactics B2B Marketing Paid Search Agency Advertising Agencies 137

The Point

APRIL 16, 2019

Add in the fact that B2B sales cycles are typically long and complex (meaning that advertisers may not see ROI for weeks or months), and it becomes clear that thriving in today’s SEM landscape requires getting a lot of things right. Yet, many B2B companies don’t take the time to compute these numbers, or even basic funnel metrics.

Cost per Acquisition 231

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 231

Webbiquity

SEPTEMBER 25, 2018

Which tactics do they disagree about? Whatever types of content you’re producing—white papers, ebooks, infographics, videos, research reports—all of these can be featured in or promoted through a blog post. B2B companies that regularly blog generate 67% more sales leads than non-blogging companies.

Work Management 253

Work Management B2B Marketing Marketing Management B2B Thought Leadership 253

Marketing Insider Group

JANUARY 20, 2021

Digital PR offers several advantages for the businesses of today, but brand managers often overlook its effectiveness. You can even find out which pieces of content they read and interact with before visiting your site or converting to a sale. It could be an article, an infographic, a white paper, or a video.

PR 356

PR Content Marketing Work Management Content 356

Zoominfo

AUGUST 26, 2018

He used the Sales Force. White papers. Marketer: Can’t we just use AI to manage our sales funnel for us? Alexa: I found four places that sell funnel cakes close to you. We hope these jokes help lighten your mood, relieve some stress, and maybe even spark some creative marketing ideas.

Planning 272

Planning Zoominfo Top of Funnel Churn Rate 272

Vision Edge Marketing

DECEMBER 15, 2020

Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. This trend has certainly added more twists and turns to the buying process. Peer Influence and its Effects on the B2B Buying Process.

Peer-to-peer 269

Peer-to-peer Buy Sales Cycle B2B Sales 269

Marketing Insider Group

JANUARY 9, 2024

67 percent of B2B marketers saw around 10 percent increase in sales opportunities; 15 percent of these opportunities are increases of at least 30 percent. Nurtured leads offer an average of 20 percent growth in sales opportunities compared to non-nurtured ones. It’s about helping them progress along the way to get more sales.

Lead Nurturing 191

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 191

Marketing Insider Group

AUGUST 30, 2021

The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. I recently met with a group of sales and marketing influencers and we discussed trends and our projects. revenue, leads, opportunities, etc.).

Paid Search Agency 238

Paid Search Agency B2B Sales Marketing & Strategy CMO 238

Vision Edge Marketing

AUGUST 22, 2023

These two concepts came into play in a recent conversation with a CGO of a B2B Identity and Access Management company who asked : “ What are the pros and cons of using the waterfall versus the intent approach for developing a new opportunity scoring model and which approach would I recommend.

Lead Ranking 202

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 202