KoMarketing Associates

FEBRUARY 5, 2019

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. Why Understanding SERPs Is So Important. Traditional SERP Features. Advanced SERP Features.

SERP 120

SERP Features Top of Funnel Display 120

Webbiquity

FEBRUARY 6, 2024

Both Google and Bing search engine result pages (SERPs) are becoming more visual. Beyond that, there is often an image inside Google’s featured snippet, which appears on top of Google’s organic search results in the most prominent place. How Do Increasingly Visual SERPs Impact Buying Decisions?

SEO 165

SEO SERP Conversion Eye-Tracking 165

Brightedge

JULY 1, 2020

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. The auction winners will appear sequentially from first (top of page) to last (bottom of page).

SERP 75

SERP PPC Top of Funnel SEO 75

Parse.ly

JULY 29, 2021

Table of Contents. Understand content marketing for top of the funnel. Incorporate multiple channels in marketing funnel stages. Build successful marketing funnel stages. When we talk about The Content Marketer’s Funnel , lead generation gets a lot of attention. Do your keyword homework.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

Marketing Insider Group

JULY 29, 2020

In an omnichannel world, drawing the line from specific content initiatives to dollars earned can be tricky. To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI.

Top of Funnel 345

Top of Funnel ROI Lead Scoring Lead Ranking 345

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing. Focus on building value for customers over driving sales. Quick Takeaways.

Top of Funnel 333

Top of Funnel Work Management Marketing Management Content Marketing 333

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

SmartBug Media

AUGUST 27, 2021

Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement. Then we use display as our mid-funnel channel, trying to push people further down the funnel.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Contently

FEBRUARY 3, 2022

After a reasonably significant initial investment of time and money in keyword discovery, content creation, and backlink building, a lead generation company’s ongoing costs are then minimal. Third, each lead is heavily qualified to assess the actual level of interest in each enquirer prior to offering it for sale.

Lead Generation 218

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 218

Marketing Insider Group

FEBRUARY 1, 2021

With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns.

Buyer Intent 357

Buyer Intent Intent Work Management Marketing Management 357

ClearVoice

OCTOBER 5, 2021

The subject line … ‘Google Makes It Official: Content Marketing Is Now the #1 Ranking Factor.’ That email legitimately validated my worth and value as a content marketer (Thanks, Michael Brenner!). Years later with my own firm, content marketing has become widely accepted. Google says the No. 1 ranking factor.

Lead Ranking 105

Lead Ranking Top of Funnel Lead Scoring Google 105

Brightedge

MAY 7, 2021

SEO (or search engine optimization) is the practice of structuring your website’s pages to make it easier for search engines to crawl your site, making your pages more easily discoverable to users and search spiders, and providing unique information or helpful resources through content planning on topics that searchers are looking for.

SEM 69

SEM SERP SEO Lead Scoring 69

Contently

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? And this is where natural language processing (NLP) can help.

Lead Ranking 201

Lead Ranking Marketing AI Process SEO 201

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Directive Agency

JULY 23, 2020

Through paid channels, marketers are able to segment and target audiences more precisely, leading to higher conversion rates and ultimately, more sales. A great ad campaign is one that is rooted in targeting the buyer throughout every stage of the marketing funnel to provide a more personalized experience. Awareness.

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Aim for Position Zero.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Act-On

SEPTEMBER 24, 2023

More traffic helps you support your audience on their buyers’ journeys, whether that’s providing blog content, downloading an eBook, signing up for your email list, scheduling a product demo, or taking some other action. We love this example from the Content Marketing Institute. Here’s what you should think about instead.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. What is Content Gap Analysis? Why is Content Gap Analysis Important?

Analysis 316

Analysis Top of Funnel Work Management Lead Scoring 316

Content Standard

JULY 23, 2024

At the heart of this shift are AI Overviews—concise summaries now prominently displayed at the top of search engine results pages (SERPs). In a recent episode of Skyword’s podcast, Content Disrupted: Bold Takes On Brand Marketing , Bernard shared actionable search strategies to help brands thrive in the SGE era.

SEO 67

SEO Lead Scoring Lead Ranking Top of Funnel 67

ClearVoice

JUNE 17, 2024

Even the most experienced marketers aren’t immune to the occasional misstep, and in the fast-paced world of content marketing, those slip-ups can have significant consequences. Mistakes can tarnish a brand’s reputation, alienate audiences, or even impact the bottom line. Then, you can talk about yourself.

Marketing Strategy 88

Marketing Strategy Marketing & Strategy Top of Funnel Planning 88

ClickZ

JUNE 15, 2023

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. You can utilize your content strategy to provide solutions to multiple problems for your future customers. This is where blogging comes into play.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

ClearVoice

MARCH 31, 2023

This has certainly been the case in the content world. Generative AI, or AI that produces content , is making headlines throughout the world of content creation. On one side, AI creates tons of readable and visual content in seconds. On the other side, content creators fear their livelihoods going up in smoke.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Parse.ly

FEBRUARY 11, 2022

According to HubSpot, 47% of buyers view three to five pieces of content before making an inquiry with a sales rep. At the top of your funnel, content engagement is critical to lead generation and can make or break your conversions. What is content engagement? Your content is not optimized for search.

Top of Funnel 98

Top of Funnel Lead Scoring Lead Ranking SERP 98

Optinmonster

JUNE 21, 2024

With OptinMonster, these businesses have been able to drive more foot traffic to their offline stores and increase sales. That’s why, today, I’ll tell you what hyperlocal marketing is and how you too can use it to boost your sales both online and offline. 8 Ways To Use Hyperlocal Marketing To Boost Sales What Is Hyperlocal Marketing?

Paid Content 65

Paid Content Top of Funnel Digital Asset Management Work Management 65

PureB2B

AUGUST 19, 2018

The sales cycle is composed of phases required to sell a product or service. A long sales cycle typically requires several touch points and spans several weeks to months. Harvard University found that at least 25% of B2B sales cycles take a minimum of 7 months to close. Implement Paid Search for the “Top of the Funnel”.

Top of Funnel 89

Top of Funnel Paid Search Agency Sales Qualified Leads Sales Cycle 89

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

BenchmarkONE

JULY 22, 2021

If you’re involved in SaaS content marketing , metrics are vital to your strategy. However, just as looking at call center KPI s throws up unexpected metrics, content marketing has overlooked metrics of its own. Give your content marketing a boost with these new approaches to performance tracking. Pages Per Visit.

Top of Funnel 95

Top of Funnel Lead Ranking Multi-Touch Attribution Content Marketing 95

Moz

FEBRUARY 3, 2021

Check out the example below comparing Zola.com (a B2C brand) and Yiedify.com (B2B): These two sites were founded around the same time (2013) and have been publishing lots of content. Start from bottom (not top) of funnel. But shouldn’t you start with top of funnel content, since that’s where buyers start their journey?

Top of Funnel 66

Top of Funnel Lead Scoring Lead Ranking Advertising Channels 66

Convert

JANUARY 17, 2024

An abundance of quick answers in Google’s SERPs has been here for a while but most people were still engaging with search results. Collaborate with other (personal) brands on content creation, event hosting, giveaways, etc. But if you needed an additional incentive to start implementing them in your content strategy, here it is.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Conductor

MARCH 29, 2022

And the eCommerce industry added $219B in sales in 2020 alone. Around 75% of the companies analyzed are enterprise with the remainder falling into the mid-market category with 500-1,000 employees. eCommerce content trends: new rankers & result types. Changes in search intent and ranking content.

eCommerce 115

eCommerce Paid Content Features Trends 115

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. The benefits of creating and optimizing content can be significant for businesses. How does Google rank content?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Navigate the Channel

OCTOBER 17, 2017

Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. B2B companies work to find the best practices to reach their leads and prospects and turn them into loyal customers as they move through the marketing funnel. Videos Gain Importance.

Trends 145

Trends Top of Funnel Content Marketing Funnel Advertising 145

Atomic Reach

MARCH 15, 2019

Then, those professionals can adjust their online content so that it aligns with the intentions and is thereby maximally relevant to a site's visitors. That's where content intelligence comes into the picture. What Could Content Intelligence Show? It could also shed light on which content they should update or share.

Intent 105

Intent Top of Funnel Marketing AI Content 105

Sharpspring

JUNE 15, 2022

The fewer steps your user needs to take to make a sale, the better. Another great example here is PayKickstart’s checkout widgets that drive instant sales from the current page avoiding problems associated with load times: To simplify your checkout process, consider: Creating “buy now” buttons enabling purchases from the current page.

Buy 111

Buy Top of Funnel Advertising Funnels SERP 111

Directive Agency

MARCH 16, 2018

Today, we’re going to talk about B2B advertising insights for your funnel. As B2B marketers and advertisers, we tend to be focused solely on one part of the funnel. So, today we’re going to discuss: The importance of different areas of the funnel. B2B Advertising: Top of the Funnel. We got you.

Funnel Advertising 40

Funnel Advertising Top of Funnel Sales Management Advertising Agencies 40

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. What's the bottom line? Is your content helping searchers accomplish the task they need to complete? Work together to achieve SERP domination.

PPC 101

PPC Work Management SEO Top of Funnel 101

Martech

NOVEMBER 10, 2022

All parties involved in the content creation process know just how much time, effort and financial resources go into it. Writing a piece of content with a chance of ranking at the top of the search results takes up a good chunk of those resources. What is content automation, and why do you need it? Think about it.

Marketing Automation Services 83

Marketing Automation Services Automation Top of Funnel Work Management 83