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Why ZoomInfo Acquired EverString

Zoominfo

It has to be integrated, unified, validated, cleansed, enriched, deduplicated, and delivered to the right people and systems, at the right time, in the right form for it to unlock the value it was intended to create. Most importantly, this fragmented data is of little value in silos.

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B2B Lead Generation Blog: Closing the loop to improve lead generation performance

markempa

Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes. For example, they learned that 4 SIC codes comprised their sweet spot not 20. Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes.

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What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer

ViewPoint

In my book, The Truth About Leads I suggest the following as criteria for a universal lead definition: Industry or SIC code. Validation of business issues/opportunities. Firmographics (revenue, # of employees, # of locations). Identification of decision makers and influencers. Documentation of environment.

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B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #2 Should Marketing and Sales Agree on the Definition of a Lead?

ViewPoint

The ten attributes of a well-qualified lead are: Targeted SIC or NAICS code. Business pain(s) uncovered and validated. Firmographics (revenue, # of employees, # of locations…). Decision makers and influencers identified. Environment documented (could be technical environment, compliance sensitivities…). Decision maker engaged.

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Why ZoomInfo Acquired EverString

Zoominfo

It has to be integrated, unified, validated, cleansed, enriched, deduplicated, and delivered to the right people and systems, at the right time, in the right form for it to unlock the value it was intended to create. Most importantly, this fragmented data is of little value in silos.

Zoominfo 130
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Sterling Commerce Focuses Retailers on Total Customer Experience

Customer Experience Matrix

They only want to deal with one entity—the retailer of choice.the customers expects [sic] the retailer to make the whole experience seamless.” In case you’re wondering, the other three rules are valid if less stimulating. This lets them increase sales without investing in added inventory or services.

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B2B Marketing: 4 solutions to the most common challenges

markempa

Last week, they gave me a behind-the-scenes look at the most common challenges marketers discussed with them, and both concluded that these discussions validated research from the 2012 B2B Marketing Benchmark Report (free excerpt at that link): . 65% of marketers have not established lead nurturing.“The