Sprout Social

SEPTEMBER 12, 2024

Content creation for social media is the process of concepting, producing and sharing social posts that are tailored for social networks to engage audiences. It involves creating well-designed, valuable content that fits the social network’s sizes and formats, your brand voice and your business goals.

Social Media 136

Social Media Work Management Marketing Management Marketing AI 136

Convince & Convert

MAY 21, 2021

YouTube is the cornerstone of online video; it has become a definite source of entertainment and information viewing for over 15 years. YouTube is the second-most used search engine in the world, behind Google. There is no doubt that the Internet overall and social media specifically have made the world a smaller place.

Youtube 188

Youtube Advertising Channels Peer-to-peer Social Media 188

Sprout Social

NOVEMBER 20, 2024

It’s also one way businesses can combat social media saturation —edutainment interrupts feed scrolling and makes your brand memorable. Why edutainment content is the perfect formula for social We found across all social networks, social media consumers are seeking entertaining content from brands.

Social Media 110

Social Media Webinar Metrics Media Content 110

Sprout Social

OCTOBER 10, 2024

While all platforms are beginning to favor more entertaining content, certain networks are built with entertainment at their core. Those include: YouTube More than three-quarters (78%) of all social users have a YouTube profile, and that number soars even higher for Gen Z and Millennials.

Social Media 124

Social Media Media Effectiveness Branding 124

Vidyard

MAY 13, 2020

Setting up a YouTube Channel for business is as easy as creating an account, but using it to attract subscribers, gather leads, or drive downloads? But given YouTube’s size and potential reach, it can be worth it. Like ancient Rome, all roads eventually lead to YouTube. What Are the Benefits of YouTube Video?

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Sprout Social

JANUARY 15, 2025

Because this is the first time the US government has banned a social network, much is still unknown about how the ban will be enforced and implemented for TikToks 150 million US users. Meanwhile, you should also consider which platforms present the best social commerce alternatives to TikTok.

Branding 127

Branding Brand Identity Allocation Work Management 127

Sprout Social

JANUARY 31, 2024

Is your YouTube engagement where you want it to be? Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. And like any other type of social media engagement , competition on YouTube is fierce. Especially when performance is tied to the ever-changing YouTube algorithm.

Youtube 134

Youtube Work Management Social Networks Eye-Tracking 134

Marketing Insider Group

JUNE 16, 2020

Now, it’s about bridging the gap between the videos saved on your hard drive, or stored on your YouTube channel, and the lead-generating strategy you are attempting to execute. They just don’t know how to maximize them for impact on search and social. How to promote my Youtube videos ? Self-Hosted vs. YouTube Embedding.

Video Marketing 353

Video Marketing Content Marketing Planning Youtube 353

Sprout Social

SEPTEMBER 6, 2022

Maybe they did once upon a time when candid shots turned into viral sensations in the earlier days of YouTube and Vine. Things have changed since, and you need to be more strategic with your YouTube content. That’s where YouTube analytics comes in. Use these YouTube analytics tools to boost your marketing. Unbox Social.

Youtube 140

Youtube Analytics Tools Planning 140

Sprout Social

DECEMBER 1, 2021

Without a doubt, video is becoming more and more popular to share on social media. Since 89% of video marketers plan to incorporate YouTube into their strategy, hopefully your brand is building a robust YouTube marketing strategy. The low-down on YouTube Clips. What are YouTube Clips?

Youtube 137

Youtube Paid Search Agency Social Media Social Networks 137

Marketing Insider Group

MARCH 28, 2019

In fact, they reported 10% and 8% increases in their use of YouTube and Vimeo respectively in 2018 compared to 2017. Videos are primarily shared via social networks including LinkedIn and Facebook, which B2B marketers ranked as their top-used social media sites. B2B marketers are using video more and more.

Social Marketing 279

Social Marketing B2B Marketing Video Marketing B2B 279

Sprout Social

FEBRUARY 16, 2022

The YouTube algorithm is designed to help viewers find videos they want to watch and maximize long-term viewer satisfaction. Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. Here’s what YouTube looks like today: There are now an estimated 2.1 2012: Watch time.

Youtube 142

Youtube Lead Ranking Lead Scoring Ad Frequency 142

Sprout Social

DECEMBER 6, 2021

Are you actively managing your YouTube community? Food for thought: recent statistics note that YouTube is the most widely-used social media platform by far. Even if you don’t see YouTube as a traditional social network, there’s no denying the need to nurture your audience if you want long-term engagement.

Youtube 145

Youtube Communities Work Management Effectiveness 145

Sprout Social

NOVEMBER 4, 2024

Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t. But trying to identify relevant content for multiple social networks all the time is exhausting—and costly.

Social Media 120

Social Media Webinar Metrics Media Best Practices 120

Sprout Social

AUGUST 2, 2022

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. Social commerce.

Youtube 145

Youtube Trends Marketing & Strategy Content 145

Webbiquity

APRIL 27, 2021

Social Media Marketing Becomes a Thing. YouTube got started in 2005. Blogging platforms, content curation software , and social networks enable anyone with the ability and ambition to become a reporter, opinion pundit, or industry trade journalist online. How Social Media Powers B2B Influencer Marketing.

Social Media 361

Social Media Social Marketing B2B Marketing Media 361

Marketing Insider Group

SEPTEMBER 20, 2021

More than any other platform, LinkedIn is the bread and butter of B2B social media. As the most trusted social network in the US, LinkedIn is a perfect platform to deliver content to personas who are hungry for help. It’s relatively easy to figure out which personas use YouTube since the answer is just about everyone!

Buyer Personas 361

Buyer Personas Social Media Media Webinar Metrics 361

Sprout Social

JANUARY 27, 2021

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Engagement Reports.

Youtube 145

Youtube Analytics Video Marketing Optimization 145

Marketing Insider Group

APRIL 21, 2020

Consumers are spending more time on social networks; video consumption continues to increase. On YouTube, travel company Kayak put together performance ads that invite users to “search now.” The ads were designed as YouTube bumpers, so they’re short and sweet, at just six seconds each. Purchasing a certain product?

Planning 345

Planning Marketing Plans Video Marketing Content Marketing 345

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? And YouTube, for sure, I think it’s underutilized for B2B.

B2B Marketing 345

B2B Marketing Practices B2B SMS 345

Sprout Social

SEPTEMBER 28, 2021

Trying to figure out how to get more views on YouTube? But boasting over a billion collective hours of content viewed per day, recent YouTube statistics signal that there’s plenty of attention to go around on the platform. And if you’re hungry for more YouTube views, you’ve come to the right guide.

Youtube 141

Youtube Tips Custom Publishing Social Media 141

KoMarketing Associates

JUNE 7, 2022

These platforms were followed by Instagram (74%), YouTube (51%), and Twitter (49%), in terms of usage. Instagram followed behind in third place, with 19% of B2B marketers naming it their most important social networking platform. In regards to importance, most B2B marketers (40%) cited LinkedIn , followed by Facebook (32%).

Social Media 251

Social Media Facebook Peer-to-peer Social Marketing 251

Webbiquity

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. Get analytics for Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, and blogs.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Webbiquity

MAY 15, 2018

Dos Equis – YouTube. FulariousTV – YouTube. Tripp & Tyler – YouTube. 15 brand new social networks you’ve never heard of but should definitely try. There are social networking innovators out there, aiming to be the next Facebook or Twitter. Tripp and Tyler on YouTube.

Planning 256

Planning Paid Search Agency Work Management Social Networks 256

SocialPilot

SEPTEMBER 5, 2024

YouTube Evolving beyond its origins as a video-only search engine, YouTube now also supports images. YouTube is an excellent channel for sharing diverse travel content and leveraging SEO and hashtag strategies to maximize visibility. Utilizing Hashtags and SEO If you think SEO is just for websites, you are wrong.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Social Media Ad Agencies 108

Webbiquity

APRIL 13, 2021

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. Similarly, Clubhouse is breaking all the established “rules” of social networks. It’s ephemeral.

Spyware 319

Spyware Lead Ranking Lead Scoring Twitter 319

Webbiquity

AUGUST 18, 2020

A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live. It provides for registration, gamification, virtual breakout sessions, social networking, live chats and polls, detailed metrics and reporting, and post-event communications. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. YouTube isn’t just surviving—it’s thriving.

Youtube 122

Youtube Banners Ideal Customer Profiles Keywords 122

SocialPilot

JANUARY 10, 2024

YouTube has become an unparalleled platform for businesses and creators to connect with a massive audience, paving the way for immense growth and success. With over 2 billion monthly active users , YouTube offers an ocean of opportunities to captivate viewers, build brand awareness, and drive engagement. Let’s dive in!

Youtube 105

Youtube Video Marketing Best Practices Case Studies 105

Sprout Social

NOVEMBER 26, 2024

Influencer marketing regulations by network Each social network has its own approach to disclosure requirements, and brands and influencers need to understand the nuances of each one. Here’s a quick guide to keeping content compliant across Instagram, Facebook, YouTube and more.

Guidelines 123

Guidelines Tips Ad Exchange Paid Search Agency 123

Webbiquity

MARCH 27, 2018

But like detectives Gamble and Hoitz , the “other guys” of social networks may be more effective even if less flashy. The analogy is not to suggest any of those networks approach Will Ferrell levels of awkwardness.). 32% of teenagers consider Instagram to be the most important social network.

Stats 244

Stats Twitter Linkedin Planning 244

Scoop.it

DECEMBER 7, 2021

As we can see from the image above, social media SEO operates as a cycle in attracting new custom whilst also ensuring that your business retains them long into the future. Whilst Google has a monopoly on the world of search engines and queries, it’s worth considering the power that YouTube holds in a much similar field.

Social Networks 105

Social Networks Social Media Network Marketing Social Marketing 105

Sprout Social

DECEMBER 2, 2024

Search for influencers based on their audience demographics, like: Age Gender Location Preferred social network Buying power Influencers who have strong audience affinity with your brand will lead to more successful campaigns. When identifying influencers, cater your strategy to different social networks.

Outreach 111

Outreach Marketing & Strategy Work Management Advertising Agencies 111

Webbiquity

NOVEMBER 20, 2018

Once they see how helpful your articles are, they will keep linking to them and sharing them on social networks, boosting your online exposure. Humanize your brand on social networks. Use social networks to find the right candidates. Keep your employees happy to retain them.

Paid Search Agency 232

Paid Search Agency Marketing Agencies 1 Advertising Agencies Ad Agencies 232

Oktopost

NOVEMBER 21, 2024

Listen to the podcast Or subscribe on Spotify , Apple Podcast , and YouTube. Watch the recording Or join us for a LinkedIn Live with Metten Episode Summary LinkedIn is more than just a social network—it’s a powerful engine for lead generation and relationship building.

Linkedin 83

Linkedin Lead Scoring Lead Ranking Lead Gen 83

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Utilize social media targeting. Guest post by Samantha Waites. Source: Pixabay.

Social Media 278

Social Media Work Management Marketing Management Promotion 278

Marketing Insider Group

NOVEMBER 23, 2020

You can ensure you reach both audience groups by blogging regularly and publishing videos to YouTube or another social media channel. Publishing a variety of content types means you have more opportunities to reach a wider audience. While some people like reading blog posts, others like watching videos.

Paid Content 363

Paid Content Paid Search Agency Marketing Automation Services Peer-to-peer 363