Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

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Webinar Metrics Demand Work Management Video Marketing 319

Marketing Insider Group

JUNE 8, 2020

If you’re reading this, then I think you probably get the value of brand storytelling. Storytelling has been a pillar of content marketing for some time, but stories aren’t just great for consumer audiences. She’s a highly-regarded marketing leader, and she totally gets why storytelling matters. Storytelling Eclipses Promotion.

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Storytelling CMO Paid Search Agency Companies 271

Webbiquity

MARCH 10, 2020

Explainer Videos. Video marketing is valuable throughout the sales funnel. Among the different types of marketing videos , well-made explainer videos can be effective at multiple stages. Ideally, each video takes your prospects on a brief, fun, and entertaining journey. Storytelling is a big one.

Sales Qualified Leads 318

Sales Qualified Leads Video Marketing Lead Ranking Lead Scoring 318

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. Each video is more than just a play button. It’s time to embrace the chaos and create video content that leaves a lasting impression. It’s time to embrace the chaos and create video content that leaves a lasting impression.

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Fulfillment Video Marketing Content CTR 305

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. million digital video viewers in the United States alone. Video uploads have increased by 263.4%

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Statistics Video Marketing High Quality Lead Stats 342

Marketing Insider Group

OCTOBER 8, 2020

Video Marketing. According to Cisco, video will comprise more than 80% of global Internet traffic by the year 2020. With an effective strategy, video marketing campaigns can engage the minds of millions in a short period of time. The app’s videos do a great job at hooking their audience with this strategy. Authenticity.

B2B Marketing 361

B2B Marketing Video Marketing Planning B2B 361

Webbiquity

FEBRUARY 25, 2020

Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. According to recent research , 81% of businesses now use video as a marketing tool, and almost 77% say they are getting results with it. Google loves it, too: video can increase organic search traffic by as much as 157%.

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Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 246

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon. But what exactly qualifies as video content?

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Video Marketing Content Marketing Content Paid Search Agency 336

KoMarketing Associates

FEBRUARY 22, 2022

As more marketers begin to shift their attention toward producing videos, new research is shining light on the benefits many are already seeing through the use of this form of content. While there are still some marketers who aren’t leveraging video, 79% of people in this group say they expect to begin doing so at some point this year.

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Video Marketing Marketing & Strategy Marketing Strategy Storytelling 247

Contently

OCTOBER 6, 2022

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Why Is B2B Storytelling Important—and Challenging? Many don’t know where to start or don’t have the right tools to execute storytelling properly, said Mark Evans, principal at Marketing Spark.

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Storytelling Top of Funnel B2B Ad Building 205

KoMarketing Associates

DECEMBER 28, 2021

As marketers look for new ways to elevate their content marketing strategies, new research suggests that many of them are turning to video. That being said, many are newcomers to this area, with the majority of marketers (38%) stating that their organization has only been utilizing video content for 1-4 years.

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Video Marketing Content Marketing Statistics Content 239

Marketing Insider Group

AUGUST 13, 2024

Blog posts, social media updates, videos, and authentic user-generated content help you harness the power of storytelling to showcase the unique experiences your travel company offers. Focus on storytelling, visual appeal, authenticity, and personalization to create compelling content that resonates with travelers and builds trust.

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Paid Search Agency Companies Content Marketing Planning 314

Webbiquity

JANUARY 16, 2024

Stuck on how to make your B2B marketing videos stand out ? In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Guest post by Jean-Christophe Bouglé.

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Creativity Work Management Video Marketing Marketing Management 188

Contently

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. While there are countless reasons why customers should be at the center of your marketing strategy, here are the top four reasons customer storytelling will help your business. These reviews can either be in written or video form.

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Storytelling Marketing Mix Paid Content Word of Mouth 123

Marketing Insider Group

FEBRUARY 28, 2021

Having a dream team in place to create not only the social posts, blog pieces, and video snippets, but the strategy, big picture campaigns and creative long-term vision should be a top priority for marketers. The Storyteller. I love to look at shows, songs , and movie directors I like to get inspiration for amazing storytelling.

Creativity 363

Creativity Content Marketing Advertising Agencies Marketing Agencies 2 363

Contently

FEBRUARY 8, 2022

This page can be listed in many different ways, like Case Studies , Customer Reviews, or any variation of those, but essentially they are written or video reviews from customers or stories highlighting their successes or excitement about your products. Adding reviews and case studies to your website can have a positive impact on your SEO.

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Storytelling Brand Identity Branding Word of Mouth 215

Biznology

MAY 26, 2021

If you’re cheerfully planning on doing things a little differently in the months ahead, here are a few video approaches that tend to be under-used by technology providers. Tiresome or not, online meetings are videos. The How-to Video. Process Video. The “Day in the Life” video. “A The Chapterized Video.

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Video Marketing Storytelling Planning Social Media 197

Marketing Insider Group

DECEMBER 29, 2020

Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. It doesn’t require as much equipment or production as video, and it’s a way to have meaningful conversations and share your knowledge with your target audience. Video Marketing and Sales.

Planning 364

Planning Trends Advertising Agencies Paid Search Agency 364

Marketing Insider Group

SEPTEMBER 16, 2024

As you might know, AI is revolutionizing how brands generate articles, videos, and even art. However, as AI’s influence grows , so does the debate: Can AI truly replace human creativity, or is there something irreplaceable about the human touch in storytelling and design?

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Marketing AI Content Storytelling Creativity 324

Marketing Insider Group

JANUARY 15, 2019

Videos, the association adds, “drive home points and add interest.” The post How to Use Video Marketing to Tell Your Brand Story appeared first on Marketing Insider Group. A brand story must intrigue potential clients to be effective. That may be true, but to create true intrigue, businesses must follow the […].

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Video Marketing Brand Identity Branding Marketing 277

Content Marketing Institute

OCTOBER 17, 2024

See (and hear) how six brands, recognized at the 2024 Content Marketing Awards and Cannes Lions, captivate audiences with their creative storytelling. They offer inspiring lessons on crafting engaging, impactful content.

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Storytelling Examples Video Marketing Creativity 123

Tomorrow People

SEPTEMBER 1, 2022

For years, B2C companies have readily embraced the art of storytelling. If you’re looking to learn about the benefits of B2B storytelling and pick up some techniques you can incorporate into your marketing strategy, read on…. Why is storytelling important for B2B companies? What are some key storytelling techniques?

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Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

SEPTEMBER 1, 2022

For years, B2C companies have readily embraced the art of storytelling. If you’re looking to learn about the benefits of B2B storytelling and pick up some techniques you can incorporate into your marketing strategy, read on… Why is storytelling important for B2B companies? That illustrates why brand storytelling is so effective.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Marketing Insider Group

OCTOBER 8, 2024

Quick Takeaways Use storytelling to create relatable content that sparks engagement. Incorporate visuals like images, videos, and infographics to increase social media engagement. Storytelling: Engage Emotionally Storytelling is one of the most powerful ways to engage with an audience. Video source 3.

Social Media 312

Social Media Media Storytelling Content 312

Marketing Insider Group

JUNE 18, 2024

Modernizing each stage of the AIDA Model with digital ads, personalized content, emotional storytelling, and technology is vital. Video Source The AIDA Model dates back to 1898 when American advertising and sales pioneer E. Today’s consumers are more informed and demand personalized, immediate experiences. What is the AIDA Model?

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AIDA Lead Ranking Top of Funnel Marketing AI 306

Convince & Convert

AUGUST 19, 2021

Social selling of consumer products often includes sharable “unboxing video experiences” posted by influential reviewers and fans. They range widely in production values, but the secret is not just in the video. Increasingly, the preferred medium for this type of social influence is video. By John Parsons.

Video Marketing 182

Video Marketing Advertising Mediums Social Media Television marketing 182

Marketing Insider Group

MARCH 21, 2023

The Tribes We Lead By Seth Godin Video Source: TED In this content marketing TED talk, Seth Godin, American entrepreneur and computer scientist, suggests that the internet has reintroduced the concept of “tribes” into today’s society. As a content marketer, you can use the same recipe for success to create content that makes an impact.

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Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 321

Marketing Insider Group

OCTOBER 21, 2021

AI will tell us what to create, but our best storytellers are our existing employees from across the business. Video Overtaking All Other Digital Channels. Savvy marketers have recognized the power of online video for years – back in 2015; The Washington Post predicted that video would account for 80% of all online content by 2020.

Marketing AI 364

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 364

Content Marketing Institute

OCTOBER 12, 2023

The storytelling unseated Purdue’s previous No.1 1 video on its YouTube channel which had 15 years of views. Discover the four lessons it teaches to manifest better video marketing. Purdue University let a girl envision her future, and audiences followed along.

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Storytelling Video Marketing Youtube Advertising Channels 108

Marketing Insider Group

DECEMBER 8, 2021

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. Enabling employees to be brand storytellers. It’s not cool, fun or exciting. Influence is more than just a noun or verb.

Enterprise Management 361

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 361

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Brand storytelling is a powerful marketing tool. Repurpose for Video Marketing. Did you know that 79% of people have watched video testimonials to learn more about a business? In 2020, 87% of consumers read local business reviews online.

Case Studies 350

Case Studies Case Study Studies Top of Funnel 350

Marketing Insider Group

DECEMBER 17, 2019

Use the power of storytelling to reach the people you’re ultimately marketing to. One great example of successful B2B trendjacking is premium stock photography and video site Shutterstock. The company created their own promotional video for the ill-fated Fyre Festival using their own stock clips. In just one day.

Tactics 263

Tactics B2B Marketing Work Management Planning 263

Marketing Insider Group

MAY 25, 2020

Cultivate Connection with Your Audience through Storytelling. A great tool for storytelling is Lumen5…this tool lets you easily create short videos to post on social media that bring your post to life…etc. Finally, one of the best ways to convey your brand personal using social media is to tell stories.

Social Media 363

Social Media Personalization Media Brand Identity 363

Martech

DECEMBER 9, 2024

Prompt: What are some tips for taking better videos to use for content creation? Answer: To enhance your video content creation, consider the following tips: Tips for taking better videos 1. Plan your content: Outline your videos purpose, key messages, and structure. shorter videos for social media, longer for YouTube).

Video Marketing 112

Video Marketing Best Practices Marketing AI Marketing Management 112

Marketing Insider Group

OCTOBER 10, 2023

To rank higher, creators should focus on content quality, storytelling , credible sources, backlinks, credibility signals, customer reviews, and industry thought leadership. Here’s a short video with more tips on creating high quality content: Video Source: In Front Marketing 2. What is Google EEAT?

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Guidelines Lead Scoring Lead Ranking SERP 321

Marketing Insider Group

AUGUST 27, 2024

Video Source In the manufacturing industry, your target audience is companies that sell products you have the ability to manufacture. Image Source Video marketing is another powerful tool for showcasing your products and processes, offering a visual and engaging way to communicate your expertise and capabilities.

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Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 312

Marketing Insider Group

AUGUST 16, 2021

3. The Power of Visual Storytelling. Why it Works: We expect an ebook about visual storytelling to have strong visuals. This ebook example contains moving images, video, and content that pops up as readers move through the pages. Image Source. Company: NewsCred. For brands looking to differentiate, it’s a no-brainer.

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Examples Work Management Marketing Management Peer-to-peer 362