Marketing Insider Group

MARCH 3, 2025

Content marketing turns website visitors into loyal customers, but a scattered approach wastes effort. Quick Takeaways: Blog posts educate, build trust, and lead readers toward action. Consideration: Answering Questions and Building Trust Readers in the consideration stage want detailed information before making a decision.

Top of Funnel 256

Top of Funnel Marketing Funnels Content Marketing Ad Building 256

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace.

B2B Marketing 232

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 232

Webbiquity

JULY 11, 2024

Trust is the foundation of any successful business relationship. Trust influences consumer behavior, enhances brand reputation, and drives customer loyalty. Image credit: Mikhail Nilov on Pexels This comprehensive post explores nine ways to build trust with your customers, including a dedicated focus on data security.

Marketing AI 189

Marketing AI Ad Building Ethics Customer Satisfaction 189

Marketing Insider Group

JANUARY 14, 2025

Quick Takeaways Understanding your target audience through insights, surveys, and competitor analysis helps shape more relevant marketing strategies. Video Source In social media marketing , knowing your target audience allows you to develop messages that appeal to potential customers.

Social Media 303

Social Media Media Psychographics B2B Thought Leadership 303

Contently

SEPTEMBER 5, 2024

Creating a fintech case study can feel like a never-ending trip to the DMV. While a fintech case study isn’t as straightforward to create as other types of content , these powerhouse stories offer unparalleled value for brands. They can highlight real-world successes and build trust and authority. Why bother with all the hassle?

Case Study 78

Case Study Case Studies Studies Work Management 78

Sword and the Script | B2B

NOVEMBER 19, 2024

Brand prioritizes perception, demand prioritizes behavior; integrated marketing teams tend to have stronger cross-functional relationships, are more involved in strategy, and generally have larger budgets Marketers who succeed at integrating brand marketing with demand marketing tend to produce better results.

Demand 98

Demand Planning Studies Branding 98

Trade Press Services Newsletter

OCTOBER 3, 2024

Studies show that younger buyers now represent two-thirds of B2B decision-makers. While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z.

B2B Marketing 282

B2B Marketing Peer-to-peer B2B Ethics 282

Marketing Insider Group

MARCH 17, 2025

Marketing is constantly evolving, and where you invest your budget makes all the difference in how well your brand performs. With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth.

Marketing Budget 147

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 147

Convince & Convert

NOVEMBER 12, 2024

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. The article below is a summary of the topics that surfaced that B2B marketing teams need to pay attention to in order to stay competitive.

Social Media 159

Social Media B2B Thought Leadership Trends Social Marketing 159

The Point

MARCH 24, 2025

B2B marketers have long understood that successful demand generation requires tailoring messages and offers to a buyers stage in the lead lifecycle. Early-stage buyers respond better to best practice and thought leadership content, mid-stage buyers to case studies and Webinars, and so on. Why a Lifecycle Approach Matters.

Top of Funnel 157

Top of Funnel Demand Generation Agencies SMB B2B Thought Leadership 157

Webbiquity

AUGUST 8, 2024

In other words, when you leverage storytelling in your marketing, you create a deeper connection with your audience, which will, in turn, help your brand come across as more appealing and trustworthy. Your website visitors will be more likely to trust your product descriptions when they read what others using it have to say.

Storytelling 300

Storytelling Tactics Marketing Websites Product 300

Hinge Marketing

JANUARY 14, 2025

We began researching High Growth firms way back in 2008, and in 2016 we published our first study in this series. Most of that change was driven by the maturation of digital tools and techniques that gave firms unprecedented access to new markets and an extraordinary ability to measure marketing performance. Lets dive in!

Marketing AI 77

Marketing AI Marketing Budget Studies Best Practices 77

WordAgents

APRIL 3, 2025

Content strategy is key to digital marketing success, but how a brand approaches it makes all the difference. The inconsistency can confuse your audience and weaken brand trust. Go Deeper: SEO Content Marketing or Paid Ads? Resource Drain: Constantly reacting to trends can stretch your team thin and burn out marketing resources.

Planning 195

Planning Paid Search Agency Content Custom Publishing 195

Contently

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. It’s not just about spinning a good tale; it’s about building trust and creating connections by allowing your customers to do the talking for you.

Storytelling 127

Storytelling Marketing Mix Paid Content Word of Mouth 127

Vision Edge Marketing

FEBRUARY 25, 2025

This impactful form of word-of-mouth marketing can enhance brand preference , boost customer retention , and ultimately drive business growth. A study by Influitive reported that 89% of companies with established customer advocacy programs report a higher ROI compared to those without such programs.

Marketing & Strategy 156

Marketing & Strategy Word of Mouth Marketing Management Customer Satisfaction 156

Vision Edge Marketing

MARCH 4, 2025

Marketing and selling such a solution takes more than showcasing features or benefits; it requires navigating complex decision-making processes, overcoming competing priorities, and demonstrating transformative customer value. Your Marketing team leverages tools like industry reports, news articles, and social listening platforms.

B2B Sales 149

B2B Sales Acquisitions B2B Thought Leadership B2B 149

Martech

OCTOBER 4, 2024

Navigating the uncertainty A recent IAB study shows that 88% of industry professionals feel Google’s decision to reverse the phase-out of third-party cookies has caused major confusion in digital advertising. This competition likely influenced Google’s change as it tries to stay relevant in a market that values privacy.

Privacy 131

Privacy Privacy Protection Transparency Lead Ranking 131

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Paid Content 173

Paid Content Advertising Agencies Advertisements Advertising 173

Martech

NOVEMBER 14, 2024

After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. Ninety-four percent of marketers say AI technologies positively impacted revenue in 2024, and 95% plan to increase AI investment in the year ahead, according to a new study of 600 U.S. The full Invoca study can be found here.

Marketing AI 124

Marketing AI Planning Budget Programs Marketing Management 124

SmartBrief - Marketing

MARCH 26, 2025

Marketing leaders face a critical paradox in 2025 that threatens their strategic influence and organizational standing. The implications are profound not just for CMO job security, but for marketing’s ability to fulfill its potential as a core driver of business growth and transformation. 2x in revenue growth.

Peer-to-peer 93

Peer-to-peer CMO Gartner Paid Search Agency 93

Martech

NOVEMBER 12, 2024

Only 29% believe that such experiences have met their expectations, according to a new study by marketing consultancy Lippincott. It’s not that consumers are out of the loop — 61% have tried AI-powered tools either as customers or in their professional lives, according to the study. Experience with AI. 55-64: 21%. 45-54: 24%.

Marketing AI 116

Marketing AI Case Studies Trust Marketing Transparency 116

Convince & Convert

MARCH 20, 2025

My theory is that marketing leaders dont need more content. Each day new marketing reports, frameworks, and case studies flood your feed and inbox. And yet, working in marketing requires knowing what matters and why. And yet, working in marketing requires knowing what matters and why. They need better filters.

Webinar Metrics 122

Webinar Metrics Email Marketing Marketing & Strategy Marketing Strategy 122

Vision Edge Marketing

FEBRUARY 25, 2025

This impactful form of word-of-mouth marketing can enhance brand preference , boost customer retention , and ultimately drive business growth. A study by Influitive reported that 89% of companies with established customer advocacy programs report a higher ROI compared to those without such programs.

Marketing & Strategy 136

Marketing & Strategy Word of Mouth Marketing Management Customer Satisfaction 136

Martech

NOVEMBER 5, 2024

Nearly 80% of consumers said phones were important when communicating with a business, according to a study by TransUnion and research firm Toluna. That’s why in addition to caller ID, some mobile marketing platforms are offering branded calls. More trust. Customers want omnichannel experiences that are seamless and trusted.

Branding 112

Branding Brand Identity SMS Forrester 112

Contently

OCTOBER 29, 2024

Adobe Experience Cloud features myriad customer-generated case studies. When I searched for case studies for the Document Cloud product in the financial service industry, I was met with three hyper-relevant testimonials without having to waste time scrolling through case studies that may not apply to my search terms.

User-Generated Content 148

User-Generated Content Paid Content Generation Branding 148

Martech

AUGUST 8, 2024

A study of 1,000 people found products described as having AI were consistently less popular than those that weren’t. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.” “We found emotional trust plays a critical role in how consumers perceive AI-powered products.”

Marketing AI 115

Marketing AI Advertising Agencies Paid Search Agency Work Management 115

Webbiquity

APRIL 8, 2025

Some marketing concepts have a pretty short shelf life (e.g., Marketers are asking questions like: how do we get our brand to show up in AI search overviews as well as page one of Google? Louis Federal Reserve (as shown below), it’s taken less than two years for generative AI to reach the 40% market penetration level.

Marketing AI 251

Marketing AI Paid Content Optimization Lock-In 251

Act-On

DECEMBER 17, 2024

B2Cs often do a good job establishing consistent customer experiences and building trust and reliability. Today, marketers have far more channels available, along with greater opportunities to make mistakes. He believes this strategy has a greater impact than most marketers realize.

Loyalty 130

Loyalty Ad Building Branding Brand Identity 130

Martech

OCTOBER 3, 2024

Increased advocacy They are more likely to recommend the brand to others, acting as brand advocates or even stronger, evangelists and amplifying word-of-mouth marketing. Emotionally connected customers are 52% more valuable than those who are simply satisfied, a Harvard Business Review study found. years) than satisfied customers (3.4

Loyalty 133

Loyalty Branding Brand Identity Customer Satisfaction 133

Webbiquity

JANUARY 27, 2025

In todays fiercely competitive marketing landscape, brand-to-brand partnerships are not merely an opportunistic tacticthey are essential for long-term success. By studying their collaborations, you gain insight into what works and what doesnt in your industry, allowing you to make smarter decisions when choosing potential partners.

Marketing Websites 152

Marketing Websites Ad Building Work Management Marketing Management 152

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Martech

AUGUST 16, 2024

Marketers’ primary job is to know what the customer wants. The most recent evidence: A study of 1,000 people found products described as having AI were consistently less popular than those that weren’t. We found emotional trust plays a critical role in how consumers perceive AI-powered products.” It’s simple, but not easy.

Marketing AI 125

Marketing AI Lock-In Television marketing Purchase Intent 125

Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. This transformation poses both challenges and opportunities for marketers. This shift gives marketers a unique advantage.

Digital Asset Management 131

Digital Asset Management Marketing AI Optimization Generation 131

Marketing Insider Group

DECEMBER 5, 2024

Combining CRM tools with SEO tactics greatly improves marketing efforts by interlinking customer data and digital optimization. Marketing teams streamline keyword strategies by understanding user behavior through CRM analysis. Marketing teams streamline keyword strategies by understanding user behavior through CRM analysis.

Marketing Management 147

Marketing Management CRM SEO Lead Scoring 147

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 351

Stats Advertising Agencies Paid Search Agency Work Management 351

Marketing Insider Group

DECEMBER 4, 2023

At Marketing Insider Group, we teamed up with Renegade.com and CMO Huddles for a groundbreaking study: ‘Man vs. Machine.’ This study isn’t just a face-off between human and machine; it’s a deep dive into how the landscape of content creation is evolving , pushing the boundaries of technology and human ingenuity.

Marketing AI 330

Marketing AI Lead Ranking Research Guidelines 330