The Marketing Blender

NOVEMBER 22, 2023

Greetings and welcome to The Marketing Blender. Historically, companies have often presumed that their target audience frequents trade shows, leading them to invest in booth spaces and hope for buyer interactions. If this is an issue, you can continue the conversation in this episode of The Marketing Blender Show.

Lead Generation 52

Lead Generation Optimization Sales Qualified Leads Lead Scoring 52

The Marketing Blender

OCTOBER 7, 2019

Whenever someone registers for an event, such as a trade show or webinar, have a confirmation email automatically sent that contains all the details, including date, time, and any links or directions. For more on how email drip campaigns can cause a flood of sales, check out this B2B digital marketing overview.

Trigger Marketing 65

Trigger Marketing Marketing Budget Email Marketing Automation 65

The Marketing Blender

DECEMBER 20, 2023

The Resurgence of Traditional Tactics in the Average B2B Marketing Plan: Trade Shows Trade shows are making a comeback, but the effectiveness of these events relies on optimization and a clear understanding of their role. The key is to treat trade shows as part of a broader system rather than isolated events.

Planning 52

Planning Marketing Plans B2B Marketing Work Management 52

The Marketing Blender

JUNE 5, 2024

This means focusing on building brand awareness, educating the market about their pain points, and positioning yourself as the trusted authority long before a sales conversation even begins.” Industry Events and Trade Shows: Attend relevant events to network with potential customers, share your expertise, and generate leads.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Webinar Metrics Paid Content 52

The Marketing Blender

SEPTEMBER 23, 2019

Where to allocate your marketing budget. To be effective, you must divide your marketing spend between the seven fundamentals of B2B marketing: strategy, branding, website, advertising, digital marketing, trade shows, and sales and marketing alignment. Need help or recommendations?

Allocation 40

Allocation Marketing Budget Cost per Lead Marketing Budget Creation 40

The Marketing Blender

OCTOBER 1, 2022

If you’re trying to reach professionals for a software service, you’ll want to focus on direct outreach, trade shows, and LinkedIn. For example, if you’re trying to reach millennial women for a consumer-based product, you’ll need to focus on digital channels like social media and Google Ads.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Template 98

The Marketing Blender

APRIL 14, 2022

This may involve creating marketing campaigns that promote your product or service, reaching out to your target audience , or setting up a booth at a trade show. Hopefully, this guide has provided you with a good overview of creating a successful B2B marketing strategy framework. . The next step is building trust.

Top of Funnel 52

Top of Funnel Marketing Budget Allocation B2B Marketing 52