Biznology

APRIL 13, 2020

How to explain my longtime fascination with trade shows and business events? In 2005, I decided to research and write Trade Show and Event Marketing: Plan, Promote, Profit , to help B2B marketers think strategically about extracting more value from their investments in business events. Don’t take tech for its own sake.

Trade Show 163

Trade Show Product Planning Intent Data 163

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Bluetext

JANUARY 9, 2025

Trade shows have long been a staple of B2B marketing , offering brands a platform to showcase their innovations and connect with potential clients. Interactive content is revolutionizing trade show marketing, providing immersive and engaging experiences that captivate audiences and leave lasting impressions.

Trade Show 47

Trade Show Interactive Marketing Touchpoints Content 47

Adobe Experience Cloud Blog

JUNE 10, 2020

Particularly trade shows. Because as the world has moved on, trade shows haven’t. In 1983 The Harvard Business Review asked three captains of industry why they went to trade shows. The unnamed VP of a “$200m industrial company” said “trade shows are a self-perpetuating problem.

Trade Show 174

Trade Show B2B Thought Leadership Broadcasting Thought Leadership 174

Zoominfo

APRIL 30, 2021

One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. “In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo.

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Host virtual conferences, trade shows, job fairs, and more. An online conferencing solution for conferences, trade shows, job fairs, team meetings, and training. Total reviews: 339. Virtway Events.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Kaon

JULY 20, 2022

Think you don’t need a digital marketing strategy for an in-person trade show? A Gen Z marketer shares her B2B trade show experience and recommendations for better customer engagement.

Trade Show 325

Trade Show Marketing Strategy Marketing & Strategy Generation 325

Trade Press Services

MAY 6, 2024

Attending industry trade shows and events is a valuable strategy for organizational growth. The B2B trade show market was $10.2 When a company exhibits at a trade show , it creates opportunities to build new connections and reinforce existing relationships.

Trade Show 112

Trade Show Marketing Management Planning B2B Thought Leadership 112

Webbiquity

AUGUST 28, 2024

Show that your brand is a leader and your company spokespeople are thought leaders and industry experts. Sponsor, exhibit, and (if possible) speak at trade shows and industry events, particularly any that are local to your main office. Post high-quality content and encourage sharing by your employees and brand fans.

Branding 289

Branding Brand Identity B2B Thought Leadership Work Management 289

Lead Liaison

FEBRUARY 22, 2023

6 Ways to Generate More Leads at Trade Shows We’ve compiled 6 of the best ways to generate leads at trade shows based on our own experiences, our customers’ experiences, and feedback from the market. The thirst for competition doesn’t curtail at trade shows. It’s a quality we all inherited.

Trade Show 104

Trade Show Lead Scoring Lead Ranking Lead Liaison 104

Envy

JULY 24, 2023

If you've been to a mega tech trade show, you'll immediately know what we’re talking about. Several hundred, if not thousands of vendors fight for the attention of their captured audience over a 3-day period. It's a mess.

Trade Show 118

Trade Show Vendors B2B 118

The Point

MARCH 24, 2025

Thought leadership opportunities: Encourage customer participation in Webinars, executive roundtables, user groups, trade shows, or co-branded content. . * Beta testing and VIP access: Engage power users by offering early access to new features. Renewal reminders: Send proactive, value-driven renewal emails that reinforce ROI.

Top of Funnel 157

Top of Funnel Demand Generation Agencies SMB B2B Thought Leadership 157

Webbiquity

OCTOBER 16, 2018

You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. co-exhibiting at trade shows and conferences. A decade ago, people were talking about the death of trade shows and conferences. The key is to make it creative.

Marketing Automation Services 249

Marketing Automation Services Trade Show Advertising Agencies Verticals 249

Webbiquity

SEPTEMBER 26, 2023

An Expanding Event Ecosystem The state’s affinity for conferences, trade shows, forums, festivals, meetings, and events of all types has spawned an active and expanding ecosystem of event-related vendors. Interestingly, their offerings are more complementary than competitive, addressing different needs and market segments.

Enterprise Management 65

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 65

Marketing Insider Group

JUNE 25, 2019

These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch. A well-planned promotional strategy is vital for a successful event.

Event Marketing 278

Event Marketing Planning Tips Trade Show 278

Webbiquity

OCTOBER 10, 2017

Trade Show Integration. Trade shows have been a staple of B2B marketing for a long time. Mobile integration can improve the trade show experience. Think about the way you interact with brands in a day. Isn’t it easier to respond to a quick text message than pick up the phone and call?

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing Strategy Marketing & Strategy 242

Marketing Insider Group

AUGUST 23, 2017

58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. What’s one of the most powerful content marketing tools used today? Event marketing. For B2B marketers, the appeal of in-person marketing is even higher.

Event Marketing 252

Event Marketing Trade Show Forrester Conference 252

Zoominfo

DECEMBER 15, 2020

Generate More Leads from Trade Shows and Events. Although COVID-19 put trade shows and events to a screeching halt, there has much learned about putting on digital events. Read more: Leads Generation for Trade Shows & Corporate Events. B2B Tips for Sales, Marketing, Recruitment, and More.

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Vision Edge Marketing

DECEMBER 13, 2022

The CFO reviews the budget sub accounts and notices that a significant portion of the Marketing budget is for trade shows. I suggest you eliminate as many trade shows as you can to reach the revised budget number.” . When the CFO suggests cutting trade shows, the Marketing leader can say, “We can do that.

Budget Programs 243

Budget Programs Allocation Trade Show Marketing Budget 243

Martech

JANUARY 14, 2025

That annual trade show that eats 20% of your budget but generates zero pipeline? Running scattershot campaigns instead of focusing on what truly works. However, successful CMOs are using tighter budgets to challenge long-held assumptions and shed outdated practices. The martech stack bloated with overlapping tools nobody uses?

Marketing Budget Creation 123

Marketing Budget Creation Budget Programs Lead Ranking Marketing Budget 123

Navigate the Channel

MARCH 14, 2025

Consider these statistics about events from exponents.com: 92% of trade show attendees are on the lookout for new products. 77% of business decision-makers found at least one new supplier at the last trade show they attended. 99% found unique value in this B2B marketing strategy that they did not get from other channels.

Trade Show 65

Trade Show Landing Pages Sales Cycle Urgency Marketing 65

Kaon

MARCH 3, 2020

Optimists see opportunity in every challenge.

Marketing Budget 40

Marketing Budget Trade Show Mobile Marketing Digital Transformation 40

The Point

MARCH 18, 2020

Repurpose the live sessions planned for (now cancelled) trade shows into virtual events and offer them as both live and on-demand Webinars. Late stage content in particular can be an effective way to reach buyers who might otherwise be combing the aisles at a trade show. If nothing else, lead nurturing.

Demand 238

Demand Demand Generation Agencies Top of Funnel Account Based Marketing 238

KoMarketing Associates

OCTOBER 20, 2020

This was followed by social media marketing (84%) and events (71%), such as trade shows and webinars. Email is the most popular channel, with 90% of respondents stating that they utilize it in their strategy.

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

Martech

AUGUST 20, 2024

for five years, has deep knowledge of the company’s customers through trade show conversations, small business marketing classes and her work experience. While one can know without wisdom, wisdom cannot exist without knowledge. Example : Mary Marketer, the marketing operations manager at ACE Corp.

Marketing AI 128

Marketing AI Effectiveness Paid Search Agency Planning 128

Marketing Insider Group

SEPTEMBER 13, 2021

Content marketing can complement traditional marketing like trade shows, PR, and product launches. For example, you can create pre-event blogs about a trade show, promote an exclusive piece of content for registrants, and then deliver that post-show.

Template 362

Template Marketing & Strategy Marketing Strategy Content Marketing 362

markempa

NOVEMBER 14, 2024

Start by gathering all your existing in-house data into one place, consolidating information from: Sales team – key accounts and contacts they’ve already established Past event attendees – webinars, trade shows, and seminars are goldmines of potential leads Inbound inquiries – people who have expressed interest through email, phone, or web forms (..)

Ideal Customer Profiles 120

Ideal Customer Profiles Account Based Marketing Sales Qualified Leads ABM 120

Marketing Insider Group

JANUARY 12, 2021

Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows. This is the most effective way for your sponsors to measure their success. This is a guest post by Jordan Schwartz.

Tips 357

Tips Co-Registration Microsite Price 357

The Freeman Company

FEBRUARY 14, 2025

Home Best Practices Beyond the Build: 5 Reasons to Rent Your Trade Show Booth Picture this: You’re thinking about your companys revenue goals for the year and know that trade shows (whether youre new to them or not) could be the ticket to help you achieve several objectives in a short span of time.

Trade Show 52

Trade Show Ad Building Buzz Budget Programs 52

Zoominfo

JULY 15, 2019

Industry events and trade shows. Last but not least, trade shows and industry events provide ample opportunity to activate your brand. Whether you book space for a branded booth on the trade show floor, or host a live seminar or presentation, these events boost brand authority and introduce your brand to new audiences.

Activities 246

Activities Branding Brand Identity Sample 246

Marketing Insider Group

APRIL 28, 2020

It’s not the time for conferences or trade shows either. Now is certainly not the time for pushy advertising. Nobody likes being sold to, particularly not during a global health crisis and economic crash. Advertising on billboards and around public transport will go unseen.

Work Management 363

Work Management Marketing Management Paid Search Agency Content 363

sagefrog

JANUARY 13, 2025

Conferences & Trade Shows Participating in tech conferences, expos, and networking events provides opportunities to connect directly with prospects. These sessions allow prospects to engage directly with your team, ask questions, and see the value of your offerings in real-time.

Sales Qualified Leads 105

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 105

Trade Press Services

JULY 15, 2024

Attend conferences, seminars, trade shows, and industry events to meet influential individuals in your industry. Participate in industry associations, conferences, and events. Engage with industry leaders and peers to develop a professional network that fosters opportunities and growth.

Peer-to-peer 98

Peer-to-peer Tips Webinar Metrics Trade Show 98

Martech

OCTOBER 16, 2024

He sent off an email to Brinker asking if he ever thought about launching a trade show around martech. Third Door Media CEO Chris Elwell came across Scott Brinker’s Chiefmartec site and felt an immediate connection. This guy is talking to me!” Given the time of year, he didn’t expect to hear back in short order. But he did.

Enterprise Management 128

Enterprise Management Work Management Marketing Management Media 128

Marketing Insider Group

OCTOBER 27, 2020

Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows. In addition, don’t be too “salesy,” but use a specific content strategy to keep attendees engaged until they become “warm leads” that you can convert to customers. This is a guest post by Jordan Schwartz.

Lead Scoring 357

Lead Scoring Lead Ranking Tips Leads 357

Webbiquity

NOVEMBER 30, 2021

That was actually our first official kind of run at a trade show type of experience, so we had our screen set up running a loop that had some marketing material, as well as a demo running live. Mark: It was really insightful. We met a ton of great people, a lot of nice local businesses around here, too.

Analytics 280

Analytics Advertising Agencies Tagging Paid Search Agency 280