Martech

DECEMBER 27, 2022

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. Enterprises that don’t keep up with the quick changes coming will fall behind,” said Tam Ayers, field CTO, North America for enterprise integration platform as-a-service company Digibee.

Enterprise Management 93

Enterprise Management Digital Experience Platform Organization Marketing Management 93

Brandpoint

NOVEMBER 9, 2021

The (continued) rise of DXP The phrase Digital Experience Platforms has become a buzzword over the past year now that all-in-one platforms like Acquia have embraced the methodology. 2020 and 2021 were years of big changes, trying new things and reacting to the rollercoaster that we were all on.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Martech

OCTOBER 6, 2022

The collaboration piece comes from Optimizely’s 2020 acquisition of Welcome (now Optimizely Content Management). Dig deeper: Enterprise digital experience platforms: A marketer’s guide. A full re-platforming on the Optimizely DXP left it accessible and optimized, said CMO Kevin Bobowski.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Digital Experience Platform 87

Martech

OCTOBER 19, 2022

End-to-end digital experience platform Sitecore announced a series of product developments this week, as well as survey findings about the releance of the metaverse to brands. In addition to over 2,000 attendees at Chicago’s McCormick place, the digital experience platform said around 10,000 were attending online.

Digital Experience Platform 102

Digital Experience Platform CMS Development Work Management Marketing Management 102

Martech

FEBRUARY 10, 2022

Acquia’s Customer Experience report found that 94% of marketers claim their organization had changed their digital customer experience strategy in the 18 months following the 2020 pandemic. And while there are always factors specific to every brand, the pandemic accounts for the bulk of this transformation. “A

Digital Asset Management 111

Digital Asset Management Marketing Management Paid Search Agency Touchpoints 111

ClickZ

APRIL 22, 2020

To be honest, there’s no real control over your brand’s message — you’ve hopefully got a platform to talk about topics you want to talk about, but you’ve also got to make way for all the customer feedback that you’re constantly receiving. Many CMOs are also struggling to adapt to the demands of digital transformation.

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

ClickZ

JULY 31, 2019

Today, Percolate works with over 600 brands including Bosch, Microsoft, Albertsons, UPS, VMWare, and BP, all of whom trust Percolate to give their marketers access to the right information, content, and plans as they accelerate towards digital transformation and operational excellence. This resulted in an expanded competitor set.

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91