Martech

NOVEMBER 21, 2023

Implementing a digital asset management (DAM) system requires careful planning, but it doesn’t have to be overwhelming. System requirements and the assets managed by the DAM are going to change over time. And a DAM isn’t just file storage — it also stores the metadata about those assets. “A

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Martech

DECEMBER 12, 2023

One of the biggest challenges an organization faces with running a digital asset management DAM) system is managing the processes and people who work on it. “It’s And this is really powerful because you can start to show your users what systems are going to be sunset by your new DAM system.”

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Martech

NOVEMBER 22, 2023

Organizations want a digital asset management (DAM) system that is adaptable and can be used for years to come. When set up in an adaptable way, the DAM can also work well with other marketing tools in the stack related to content and campaigns. First, it’s important to have a strong and flexible foundation built on data.

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Martech

DECEMBER 20, 2021

“I want to introduce you to the DAM playbook that looks at digital asset management,” said Mark Davey, founder of IQ Equity, in his presentation at our MarTech conference. Davey and his team put together this resource to help marketers organize their digital assets. Gather digital requirements.

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Martech

DECEMBER 13, 2021

Part one looked at Fact 1: Digital Asset Management is a metadata engine. If you imagine digital asset management as a chess game, some of us have a base understanding. Digital asset management is a lot like chess. This is part two of an ongoing series. Image cuortesy the author.

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Martech

OCTOBER 13, 2021

Fact 1: Digital Asset Management is a metadata engine. Digital Asset Management is a metadata engine, that can dive your content through a myriad of channels on a tonne of devices with the automation and analytics your business needs to compete today and in future digital ecosystems.

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Brandfolder

NOVEMBER 10, 2021

If you’re looking for free digital asset management (DAM) software, we have some bad news: All of the free options are either a) super basic b) really technical and difficult.

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DivvyHQ

JULY 18, 2022

Is storing, organizing and managing your content assets getting out of hand? For busy enterprise teams, the volume of asset production is only growing. That’s where a digital asset management platform saves the day. Here's a quick guide to help you find one that's right for your team.

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Martech

SEPTEMBER 3, 2021

Yet many marketers struggle to find and deploy the right imagery and videos for marketing campaigns and personalization programs. Too often they turn to outside agencies to recreate visuals at great expense, rather than figure out how to access all the diverse assets their firm has already created. Paying the price.

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Martech

MAY 10, 2023

A digital asset management (DAM) system can boost efficiency, break down silos and improve messaging. Corey Davis, digital asset manager for the brand team at Lucid Motors, explains what DCM is and how to use it. “As The core material and context that enable using an asset. Organization. Get MarTech!

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Brandfolder

MAY 3, 2021

For enterprise-sized businesses, evaluating digital asset management platforms involves more than just looking at available features. You also need to consider how every DAM scales internationally/amongst regions, accommodates a diverse.

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Brandfolder

MARCH 17, 2021

Any high-quality digital asset management (DAM) system should accomplish certain tasks: - Facilitate clear asset organization - Simplify sharing brand assets amongst internal departments and external users - Assist with.

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Martech

JANUARY 20, 2022

Digital asset management (DAM) software company PhotoShelter announced today that it acquired UK-based DAM provider Third Light. More than ever, remote creative teams need to streamline their workflow, as well as surface and deliver creative assets in the most efficient way possible. Why we care.

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DivvyHQ

OCTOBER 5, 2022

But did you know that a digital asset management (DAM) platform can help you achieve that goal? If you're a CXO, you know that delivering stellar customer experiences is key to success. Check out our latest article to learn how DAM can streamline content production, enable cross-departmental collaboration, and more!

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Brandfolder

MAY 24, 2021

You’ve come to realize it: Implementing a [digital asset management]([link] "What is digital asset management blog"){:target="_blank"} (DAM) software is the best way to build your brand and grow its digital.

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Martech

DECEMBER 7, 2021

Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors. Whether the vendor seems to understand your business and your needs.

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Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case for these tools.

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DivvyHQ

MARCH 10, 2022

Enterprise content marketing teams create lots of digital assets. Managing all these requires collaboration between your content operations staff and technology partners, both of which are critical parts of your ecosystem. A big part of this organizational effort is a reliance on metadata.

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Brandfolder

NOVEMBER 22, 2021

Teams who want to better manage online and print publishing — such as marketers, creative agencies, social media, and public relations teams — can benefit from adopting [digital asset management.

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Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs play a crucial role in balancing the scales between effective marketing strategies and the stringent requirements of data privacy compliance.

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Brandfolder

JUNE 9, 2021

Whether you’re working with photos, videos, audio files, written documents, templates, marketing materials, or sales decks (the list goes on), a digital asset management (DAM) solution can help your teams….

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Brandfolder

JULY 13, 2021

Many marketers make the switch to marketing asset management software — broadly known as digital asset management (DAM) software — once it becomes too difficult to manage brand assets in.

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Martech

MAY 3, 2023

Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Does the vendor seem to understand our business and our marketing needs? Will it manage the page relationship and directional recommendations?

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DivvyHQ

SEPTEMBER 22, 2022

As content marketing has eclipsed traditional advertising as the most effective way to showcase a brand, content teams have naturally produced more digital assets than ever before. Enter digital asset management platforms, which have introduced sophisticated storage, searchability, and governance features.

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TrustRadius Marketing

OCTOBER 27, 2022

The tools we cover are: Adobe Experience Manager Braze Iterable Salesforce Salesforce Experience Cloud Salesforce Service Cloud SAP Service Cloud. In our post on Customer Engagement Software for Small Businesses , we went over the main benefits you can expect from these platforms. Cross-Channel Customer Experience.

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TrustRadius Marketing

APRIL 6, 2022

Having a website today means managing programs, data, and databases: you can’t even think of them all at once. You need to manage the site itself to ensure customers make it to the checkout screen, but you also need to drive traffic with marketing and then follow up to keep customers coming back.

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Brandfolder

NOVEMBER 1, 2021

Choosing the [best digital asset management (DAM) software]([link] for your design team isn’t just about looking for advanced features to support creative processes — the biggest benefit of digital asset.

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Brandfolder

OCTOBER 21, 2021

One of the most valuable tools for eCommerce brands is [digital asset management (DAM) software]([link] Why? DAMs are not only far better at storing and organizing assets than basic tools.

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Content Marketing Institute

MAY 31, 2018

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. Navigating all this digital media creates challenges for consumers and enterprises alike.

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Martech

OCTOBER 7, 2021

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case even for these tools.

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Martech

JULY 19, 2022

Digital experience platform Sitecore has announced the availability of Experience Management Cloud (XM Cloud) representing the transition of its core CMS solution, as well as associated capabilities like personalization, to a modern cloud architecture. XP is typically purchased by customers as a managed cloud solution.

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Mereo

JULY 15, 2021

While Adstream had a successful decades-long history in providing content delivery and traffic management services, leadership wanted to serve customers with a powerful, digital solution to better meet the market’s changing needs. KEY SOLUTIONS. Change Management. Sales Process + Methodology.

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Martech

JANUARY 24, 2024

With the wave of AI tools and vendors crashing at our doors, it can be easy to forget that there may be much more raw material available to us, right inside our own organization. Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology.

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Salesforce Marketing Cloud

DECEMBER 5, 2023

Your physical office space might have boundaries, but the digital world? With every custom application , cloud service, customer account, proprietary technology, and remote work log-in, your risks multiply. Much like securing your physical office against intruders, it’s important to do the same for your digital assets.

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Martech

MARCH 2, 2022

For several reasons, these shifts have impacted marketers especially dramatically, heightening the need for marketing work management tools that help them navigate more complex workflows. How do our employees manage their own productivity? What systems must the marketing work management platform integrate with?

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Brandfolder

DECEMBER 13, 2021

“Media asset management” (MAM) and “digital asset management” (DAM) are very similar, but they have notable differences which make them best for different users. That said, certain DAMs have strong.

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Martech

SEPTEMBER 22, 2023

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace.

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