2026, Click Fraud and Cost Per Click

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. By 2026, 86% of overall digital advertising revenue will come from programmatic ads (Statista). There are very real problems with it, including data accuracy, collusion by ad sellers and buyers, and click fraud.

Advertising Agencies

Advertising Agencies Paid Content Cost Per Thousand Advertisements

Why we care about performance marketing

Martech

JUNE 29, 2022

It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing. While PPC/CPC campaigns focus on an action (the ad click), they don’t necessarily lead to a performance-based outcome like a sale or sign-up.

Marketing Attribution

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies

B2B Marketing Zone

What every marketer needs to know about programmatic advertising

Why we care about performance marketing

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