2026 and Click Fraud - B2B Marketing Zone

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2026

Click Fraud

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. By 2026, 86% of overall digital advertising revenue will come from programmatic ads (Statista). There are very real problems with it, including data accuracy, collusion by ad sellers and buyers, and click fraud.

Advertising Agencies

Advertising Agencies Paid Content Cost Per Thousand Advertisements

Why we care about performance marketing

Martech

JUNE 29, 2022

Since performance marketing campaigns look at actions (sales, conversions, leads) rather than superficial metrics (views, clicks, impressions) it’s theoretically a better approach. Even so, the scale of click fraud is so massive it inevitably impacts the amount you’ll pay for your desired action.

Marketing Attribution

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies

What every marketer needs to know about programmatic advertising

Why we care about performance marketing

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