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The Rise of Streaming and Audio Advertising Post Cookies

Choozle

By 2027, CTV ad spending is projected to reach a colossal $42.44B. According to an eMarketer , more than three-quarters of American internet users engage with digital audio formats like streaming music, streaming audio advertising, and podcasts at least once a month in 2024. The numbers speak volumes.

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100 Compelling Email Statistics to Inform Your Strategy in 2023

Porch Group Media

Constant Contact reports that for every $1 a company spends on email marketing, they can expect to earn $38 of revenue on average. 18% of companies achieve email marketing ROI greater than $70 per $1 invested. A survey from eMarketer reveals that email marketing drives 25% of the overall revenues from those companies surveyed.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI.

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The Modern Homeowner and How to Reach Them Across Channels

Porch Group Media

In fact, according to the survey of 2,000 adults who currently own a home or plan to in the future, half (51%) of younger buyers aged 18 to 43, and nearly one third (32%) of those ages 57 to 75 say “community” has become more important over the past year. The smart homes market is expected to reach USD 313.95 OTT and CTV.

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Driving Results with Paid Media: 6 Key Trends for 2024

Choozle

of marketing budgets are now dedicated to paid media, underscoring its critical role in marketing strategies. According to eMarketer , 42% of all digital marketing spending goes into search marketing. In 2024, 45% of content marketers expect their content marketing budget to increase, according to Zippia.