article thumbnail

Digital ad spend growth drops to 7.8% this year

Martech

in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer. Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Image: eMarketer. of total digital ad revenue, according to eMarketer. digital ad spend is only expected to increase 7.8%

Spending 105
article thumbnail

What is retail media – and why it’s taking over in 2024

illumin

According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year. eMarketer predicts that retail will spend $73.55 Alongside its rise to fame, retail media is also seeing a renaissance. billion on digital ads in 2024 alone and that the industry will make up 27.9%

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

TV advertising: 6 key trends to watch in 2024

Martech

billion by the end of 2027, per eMarketer. Interactive and shoppable ads Retail media partnerships are the future of advertising, with U.S. retail media CTV ad spend forecasted to grow nearly seven times to $5.63

article thumbnail

Innovations in Search and Social [September 2023]

QuanticMind

TikTok’s foray into retail is heating up in advance of Black Friday and the holiday shopping season, and stands to make big waves in the coming years: eMarketer forecasts that m-commerce will account for half of US e-commerce sales in 2027, driven by social commerce and, in particular, TikTok’s Shoppable Ads.

article thumbnail

The Rise of Streaming and Audio Advertising Post Cookies

Choozle

By 2027, CTV ad spending is projected to reach a colossal $42.44B. According to an eMarketer , more than three-quarters of American internet users engage with digital audio formats like streaming music, streaming audio advertising, and podcasts at least once a month in 2024. The numbers speak volumes.

article thumbnail

Why Advertisers Should Care About Retail Media Advertising

Digilant

According to eMarketer, retail media ad spending will continue its tremendous growth and shows no signs of slowing, rising from $45.15 billion by 2027. billion in 2023 to $106.12 These numbers speak to the power of retail media advertising and the opportunities they create for brands and agencies everywhere.

article thumbnail

Why Advertisers Should Care About Retail Media Advertising

Digilant

According to eMarketer, retail media ad spending will continue its tremendous growth and shows no signs of slowing, rising from $45.15 billion by 2027. billion in 2023 to $106.12 These numbers speak to the power of retail media advertising and the opportunities they create for brands and agencies everywhere.