Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent helps define that granularity.

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Intent Data Intent Top of Funnel Intent Signal 92

Strategic-IC

FEBRUARY 6, 2023

ABM succeeds or fails by the accounts that you choose to target. Informed by your Ideal Customer Profile, guided by your first- and third-party data, they’re the hub from which to roll out creative strategies and messaging tactics. You don't have to have a face-to-face meeting.” – Lisa Sharapata, previously CMO at BoostUp 2.

Account Based Marketing 62

Account Based Marketing ABM P2P Ideal Customer Profiles 62

Content4Demand

AUGUST 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. He expects intent data to play a vital role in the future of B2B content.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Content4Demand

SEPTEMBER 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent should be a compass for your content strategy, not a map.

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website’s Experience More Personalized for Anonymous Users Send Customized Emails to Leads. The Relationship Between Intent Data and Account-Based Marketing Conclusion.

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Intent Data Intent Marketing AI Lead Ranking 117

Engagio

JANUARY 27, 2021

Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. In just five short months, he’s led the integration of the B2B, DSP, intent data, and machine learning technology of Demandbase with the marketing automation-based platform of Engagio. ” Where ABM is headed.

CPO 71

CPO DemandBase Account Based Marketing ABM 71

SalesIntel

FEBRUARY 8, 2023

Intent Data Intent data not only helps you expand your reach but also gives you data that you likely can’t collect yourself. This is where intent data comes into play. How do you utilize this data for your B2B marketing strategies ? It’s easy– account-based marketing (ABM).

Segmentation 80

Segmentation CMO Ideal Customer Profiles Account Based Marketing 80

Engagio

JULY 20, 2023

Let’s face it, CMO’s are busy, and getting the right info to them at the right time can be daunting- especially when your CMO is prone to 11th hour requests for data! Get that to me next week, said no CMO EVER! CMO: High Intent Keywords in the last week: Why will your CMO care? The report layout: 3.

DemandBase 62

DemandBase CMO Sales Qualified Opportunity Demand Generation 62

Strategic-IC

NOVEMBER 17, 2022

Alice De Courcy , CMO of Cognism , one of the leading Sales Intelligence platforms, sat down recently with our very own CMO, Declan Mulkeen to talk all things ABM - its past, its present and its future. There is no denying that working for an ABM Agency gives us a unique window into the world of Account-based Marketing.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62

Aberdeen

JANUARY 23, 2019

Account-based marketing (ABM) and artificial intelligence (AI) are two powerful technologies wielded by B2B organizations across the world. In a blog post titled, “ Alexa, Who is In-Market for My Product Today? ”, 6sense’s Minal Awasthi explores the ubiquity and confluence of ABM and AI. ABM Alone Isn’t Enough.

Intent Data 40

Intent Data Account Based Marketing ABM Intent 40

6sense

SEPTEMBER 29, 2021

Since modern B2B buyers consume up to seven pieces of content before engaging with a company, personalized content has become a critical component of a comprehensive, effective ABM strategy. Joint customers are already taking advantage of this integration to scale ABM across their entire go-to-market strategy.

Account Based Marketing 62

Account Based Marketing ABM Advertising Agencies CMO 62

Zoominfo

NOVEMBER 1, 2022

ZoomInfo’s platform also allows for sales and marketing organizations to work from the same data and develop automated workflows across departments, bridging marketing and sales teams and helping them better target their prospects. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo 3.

Zoominfo 100

Zoominfo CMO Marketing Analytics Tools Enterprise Management 100

Engagio

APRIL 11, 2018

No wonder we’re all so excited about the promise of ABM. The Rise of Intent Data. There are four key types of data used to create target account lists for Account Based Marketing: firmographic, technographic, intent, and engagement data. That data is then used for analytics, routing, scoring, and so on.

Account Based Marketing 85

Account Based Marketing Intent Data Intent Lead Ranking 85

Engagio

DECEMBER 28, 2020

We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? What is your best advice for people to succeed with ABM in 2021? So, without further ado, here’s the best advice for your ABM in 2021 …. CMO at Uberflip | LinkedIn.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

The Point

DECEMBER 13, 2019

In 2019, we saw a continued trend of data integrations, specifically with solutions like intent data and IP address lookup becoming a standard in marketing platforms. I expect the role of the CMO to evolve with the rise of revenue operations (the convergence of sales ops, marketing ops, and customer success).

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

SalesIntel

DECEMBER 10, 2021

Tired of trying to create an ABM strategy that will work for you? If you have ever tried to execute ABM, you know it’s a bit complex. Create A Pilot ABM Campaign. Understand the Role of Different ABM Tactics. Answer Your Biggest ABM Questions. STEAL THIS SUCCESSFUL ABM STRATEGY. Practical ABM Strategy.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Marketing & Strategy 52

Aberdeen

SEPTEMBER 10, 2019

This week, we’re looking at headlines related to intent data and data-driven marketing from the month of August. Our roundup includes stories that discuss a new mandate for data-driven creativity, data privacy penalties, opt-in data, data visualization, and applying AI to ABM.

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Paid Search Agency Intent Data Privacy Marketing AI 53

SmartBug Media

SEPTEMBER 6, 2019

That, in a nutshell, is “intent data.”. It’s not as simple as a magical button on your browser homepage—but it is a very real set of data analytics based on consumer behavior across the web (not just on your website) that: Gives you a front-row seat to live buyer activity, shows you the buyer’s pain points.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Aberdeen

JANUARY 23, 2019

Welcome to this week’s roundup of intent data news and features. Read on for the latest industry research reports, tips for using intent data, and expert projections of what 2019 might bring to the intent data space. Fit, Intent, Opportunity. Global ABM Players. B2B Marketing Trend Watch.

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Buyer Intent Intent Data Intent Account Based Marketing 40

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Define the intent data. Act on buyer interest data.

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Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 115

KoMarketing Associates

SEPTEMBER 16, 2020

Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments ( ITSMA ). 80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates. 14% are only now rolling out their ABM programs.

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Account Based Marketing Budget Programs Planning Paid Search Agency 269

6sense

AUGUST 27, 2021

But engagement, especially when using account-based marketing (ABM) in the B2B world, can be a tough nut to crack. Use Quality Data as Your Springboard. The first question you’re trying to answer with an ABM approach is which accounts should buy from you. In fact, your path should follow our recommended three-step framework.

Account Based Marketing 48

Account Based Marketing ABM CMO Marketing AI 48

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. Read more on Top 5 Ways to Supercharge ABM with Intent Data. What does ABM stand for in B2B Sales and Marketing?

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Strategic-IC

JULY 3, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. ABM in the House - Focusing in on your Strategy and Goals. Episode 4 - Transcript. Dec, how are you?

Account Based Marketing 118

Account Based Marketing Ideal Customer Profiles ABM Demand Generation 118

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. Lattice (Lattice Engines).

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Aberdeen

FEBRUARY 4, 2019

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data.

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Purchase Intent Intent Data Purchase Intent 40

Aberdeen

JANUARY 15, 2019

A cornerstone of Aberdeen’s methods is something you’ve been hearing about: Buyer intent data. This refers to information we capture about online research conducted by actual buyers who emit a discernible purchase intent signal. Cut The Hype: When Intent Data Shines — And When it Doesn’t.

Intent Data 40

Intent Data Intent Lead Ranking Buyer Intent 40

Martech

AUGUST 28, 2023

When you look at the new stuff — like intent data or AI or ABM — it’s 1 to 1 or 2 to 1,” Colosante said. At 18 months CMOs have the briefest tenure of any C-suite office. This can result in adding tech the CMO is familiar with, even if there is already a solution in place for that function.

Marketing Management 97

Marketing Management Paid Search Agency Marketing Automation Services Gartner 97

ClickZ

OCTOBER 18, 2019

Leading account-based marketing platform Terminus recently announced the release of updates to its ABM platform. The upgrade also includes more machine learning capabilities which enable marketers to trigger outreach based on opportunity stages, first-party response and engagement data, and predictive intent data.

Account Based Marketing 49

Account Based Marketing ABM Marketing Automation Services Bombora 49

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. He knew about their robust reviews program which was initially why he reached out as Planful’s new CMO. Are they accessing pricing data? Are they accessing pricing data? Combining buyer intent with social proof.

Buying Cycle 90

Buying Cycle Intent Ideal Customer Profiles Planning 90

Martech Advisor

SEPTEMBER 4, 2019

Just like your account-based strategy delivers results for your revenue team, here’s how to win the channel with ABM, shares, Latane Conant, CMO of 6sense. The results don’t lie but, unfortunately, most teams are missing the mark on ABM with their channels’ frontline sellers. This is where ABM steps in to help.

Account Based Marketing 61

Account Based Marketing ABM Advertising Channels Ideal Customer Profiles 61

Valasys

MAY 10, 2021

These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020. With the integration of these solutions, the Demandbase One B2B Go-to-Market Suite will have ABM (restyled as ABX – account-based experience) as one of its core components.

DemandBase 52

DemandBase Account Based Marketing Acquisitions ABM 52

Strategic-IC

JULY 1, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. ABM in the House: Redefining your Ideal Customer Profile (ICP). They're going to be on an ABM journey.

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Ideal Customer Profiles Account Based Marketing ABM Profiling 118

Valasys

APRIL 2, 2019

On March 28 th 2019, Demandbase announced a new level of ABM integration with Marketo Engage so as to provide B2B marketing and sales teams with more flexibility to share accounts and audiences between platforms and between solutions. Shai Alfandary, global head of ISVs and LaunchPoint ecosystem at Adobe offered his comment as well.

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DemandBase Marketo Account Based Marketing ABM 53

DemandBase

NOVEMBER 8, 2019

Tracy Eiler, CMO, InsideView; Michael Kostow, SVP & GM, Pardot, Salesforce. How to Focus on the ABM Metrics that Matter Date: Wednesday, November 20th. The New Decade of Data, Trust and Engagement Date: Thursday, November 21st. You won’t want to miss these sessions: The Changing Role of the CMO in Revenue Ops.

Account Based Marketing 45

Account Based Marketing ABM InsideView DemandBase 45

DemandBase

APRIL 27, 2020

We let our partners take center stage in the series This is How I ABM. Representing the different roles of marketers, each marketing pro shares their perspectives on how to use ABM at work. We let our partners take center stage in the series This is How I ABM. That applies to clothes, shoes, and, yes, even ABM.

Account Based Marketing 59

Account Based Marketing ABM Top of Funnel Peer-to-peer 59

Aberdeen

JANUARY 16, 2019

Hyper-personalization with Buyer Intent Data. By creating a Live Enrichment Infrastructure, he enabled the dynamic injection of rich data from third-party APIs and his lead-scoring model into his homepage(s). Aberdeen’s buyer intent data has been proven up to 91% accurate in blind tests by clients, and it is highly targeted.

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Intent Data Intent Lead Ranking Personalization 40