Contify

FEBRUARY 4, 2020

By configuring Contify’s News Feed APIs to deliver targeted and contextual news updates on unique and niche topics such as regulatory technology (RegTech), P2P and co-lending, blockchain, cryptocurrency and more, to each of the app’s thousands of users, the firm saw a dramatic spike in user engagement metrics.

API 52

API Enterprise Management P2P Marketing Management 52

Varicent

MARCH 26, 2020

This blog is based off of a presentation put together for the Kitchener-Waterloo CEO P2P Group. Start for free: [link] I’d be more than happy to walk you through how the metrics included, and how they can help you make the business decisions you need to make in order to make it through this crisis.

P2P 88

P2P Blast Campaigns Rules Top of Funnel 88

B2B Digital Marketer

JUNE 17, 2021

Businesses are composed of people, and B2B is actually Human-to-Human (H2H) or People-to-People (P2P). If you want to establish trust with your customer, you must show your true self and keep it real.

P2P 52

P2P Branding Brand Identity Amazon 52

Canadian Marketing Association

APRIL 9, 2015

To validate what’s happening on the ground at Canadian B2B organizations , CMA sought out a trio of B2B experts, each offering a unique vantage point but agreeing on the same theme: There’s a new mandate for B2B marketers and it’s about connecting person-to-person, or P2P. We can thank digital for this.

P2P 48

P2P B2B Paid Search Agency Forrester 48

Onalytica B2B

DECEMBER 11, 2017

In 2010 I wrote business is not about B2B or B2C, it is about P2P — connecting people to people. Are strategies are driven by SEO priorities, A/B testing, dashboards and data analysts instead of customer common sense. This is going to have to change. Another theme is the need for a more human approach to marketing.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

chiefmartech

MARCH 13, 2019

Forget B2B and B2C: The Future of Marketing is P2P (On24). Truth About Personalization: Using a CDP to Personalize Marketing (Arm Treasure Data). Inspiring a Data-First Culture Through Internal Activism (Tealium). B2B Account-Based Tactics at Enterprise Scale (Oracle). …plus 19 additional sessions.

P2P 67

P2P Enterprise Management DemandBase Conference 67

Sprout Social

MAY 24, 2022

People buy from people, and whether with a real-time P2P experience or an experience replicated with an automated chat client, messaging is going to make for a more effective and personalized sales experience.”. Brands will continue to implement new methods for conversational commerce.

Social Media 128

Social Media Social Marketing Work Management Marketing Management 128

ViewPoint

JANUARY 24, 2012

You're a P2P marketer. You're not in the business of selling to businesses. There's no such thing as B2B. You sell to a person on the other end of the phone line, email message or conference table. Person-to-person. And that can reshape how you consider social media. Because it's true: Manufacturing firms don't watch YouTube.

P2P 120

P2P B2B Youtube Social Media 120

DotDigital

OCTOBER 11, 2021

In the past, business messaging traffic over long codes was sent over the carriers’ P2P networks, which limited them to very low throughputs and restrictions on use from the carriers. A long code, on the other hand, is a phone number with the same length as standard mobile or landline numbers (typically a 10-digit number in many countries).

SMS 59

SMS P2P Paid Search Agency Privacy Protection 59

Hubspot

JUNE 14, 2018

This P2P network that Skycoin miners power, known as Skywire, will be the foundation for messenger protocols, apps, and other common functions of the current internet, with one big exception: All user data will be encrypted and protected. Possibility vs. Reality.

Digital Asset Management 78

Digital Asset Management P2P Work Management Marketing Management 78

Envy

FEBRUARY 17, 2019

Clients include cloud service providers, FinTech organizations and P2P banks, for now. We respect this company for its genius technology, but we love it because it made biometrics free for everyone. We can’t wait to see how this company (and its client base) will develop in 2019. Which FinTech startups are on your watch-list for 2019?

Startups 85

Startups Work Management Marketing Management P2P 85

ClearVoice

JANUARY 14, 2020

Note, many “expert contributor” opportunities in business publications like Entrepreneur and Forbes.com are fee-based, but for the efficiency of execution and clarity of brand messaging, many marketers these days prefer P2P. Do you admire some aspect of the featured company’s business strategy or execution?

CMS Development 119

CMS Development Content Marketing Media Planning 119

Hubspot

MAY 2, 2017

For example, at FrontStream, we put together a geofilter for P2P Forum back in March. But what you can do is make it look pretty, exclusive, and fun, so even people who aren't familiar with your nonprofit will want to use it! Here's what it looked like: Atlanta themed Snapchat filter for #P2PForum17 @P2PForum !

Peer-to-peer 72

Peer-to-peer P2P Social Networks Curation 72

6sense

AUGUST 29, 2021

We live in a P2P world. These always-on campaigns are MindTickle’s digital advertising foundation, allowing them to constantly move accounts in-market to the next stage in their journey. “We Gated content is dead. We no longer score leads or track MQLs.”. Putting the power of account-based orchestration to work.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization P2P 48

Martech Advisor

MARCH 17, 2020

Since not all VPNs are designed in the same way, you must look for a reputable VPN that allows P2P traffic and provides at least standard encryption security. The technology uses an algorithm to convert plain text data into something that is difficult for hackers to understand. Strengthen Your Link Building Outreach.

P2P 53

P2P Privacy Protection Internet Marketing Eye-Tracking 53

Marketing Insider Group

AUGUST 18, 2015

Some people call that P2P or H2H, human to human, people to people – the bottom line for me is that when you create content that has one person, and helping one person is the sole objective, whether you’re a B2B company or a consumer company, you’re going to be effective.

P2P 100

P2P Trigger Marketing Advertising Agencies Content 100

LEADership

JUNE 26, 2014

’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. ” The important thing to remember when adopting a P2P approach is that people need to work together for engagement to become a reality.

CMO 40

CMO Work Management P2P Peer-to-peer 40

Wondering Out Loud

MARCH 27, 2009

Whether the market is B2B or B2C they are both, in the end, P2P. But for now you can take this away: whatever your business and whoever your audience is, regardless of whether you’re B2B or B2C, the communication you’re engaging in is P2P. Tags: Social Media B2B C2C P2P.

P2P 40

P2P Social Media B2B Sales Sales Cycle 40

ERDM

JANUARY 22, 2019

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

Content Standard

AUGUST 23, 2018

The company even experimented with a P2P payment solution, Snap Cash, that offered a built-in Venmo-like transactional service. It struggled, however, to earn optimal engagement, and was folded into the Snapchat Discover experience. Image attribution: Isaiah McClean.

Advertising Agencies 40

Advertising Agencies P2P Paid Search Agency Multi-Channel 40

Hubspot

JUNE 24, 2022

That means you can manage your loans, P2P payments, mobile wallet, and even crypto transactions all from your smartphone. You can use it anywhere that PayPal is accepted– which gives you access to literally millions of businesses. But the best part is that Pay in 4 uses the same app as all of PayPal’s other services.

Lead Scoring 73

Lead Scoring Lead Ranking Buy Best Practices 73

Industrial Marketing Today

APRIL 23, 2012

Call it P2P (Person-to-Person) marketing if you will. Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” And I agree that at the end of the day, marketing to engineers is still all about communicating with people.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

LEADership

NOVEMBER 25, 2014

We have been talking about B2P (Business to Person), P2P (Person to Person) and H2H (Human to Human) as the changing face of marketing. What’s common to all of these is the fact that marketing is done Brain to Brain. Interesting evolutionary spin on B2B marketing! It’s important to remember this as marketers.

B2B Marketing 40

B2B Marketing Marketing Management Demand Generation Agencies P2P 40

Vidyard

APRIL 17, 2015

Targeting employees in the accounts-payable space, Taulia narrowcasts their content to appeal to specific goals and needs, as evidenced by their P2P superheroes series: Salman Khan backed up this idea during his day two keynote about the educational videos he created, saying “I wasn’t trying to go viral.

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

Hubspot

SEPTEMBER 30, 2013

Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). And we''ve seen first hand how successful you can be on social media if you think of B2B like P2P. I once went to a marketing conference. I don''t remember the name of it.

Lead Generation 28

Lead Generation Facebook P2P Peer-to-peer 28

TrustRadius Marketing

JANUARY 24, 2023

This lets you estimate pricing for P2P and group calling based on the number of rooms and participants, as well as minutes per room. A calculator is available to estimate high volume costs for several calls per second. You can see all the details on the pricing page here. The Video pricing page also offers a helpful calculator.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

KoMarketing Associates

JANUARY 26, 2016

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). We are interacting with humans and we can’t forget that. Steal from B2C.

Social Media 96

Social Media Media B2B Tips 96

Hubspot

AUGUST 20, 2019

Events are a common individual and peer-to-peer (p2p) fundraising method — meaning your supporters (not volunteers) are encouraged to raise money on your behalf. You can send out links via text or encourage your donors to give through a text message. Individual Event Donations. Events are a popular way to raise money.

Co-Registration 96

Co-Registration Peer-to-peer Multi-Channel Paid Search Agency 96

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40