Launch Marketing

JULY 26, 2023

Trend #2: Laser-Focused Strategy with Account-Based Marketing Account-Based Marketing (ABM) has emerged as a game-changing strategy in B2B lead generation. Rather than casting a wide net, ABM focuses on targeting high-value accounts or customers with personalized marketing campaigns.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Account Based Marketing 118

DealSignal

APRIL 10, 2024

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Terminus

SEPTEMBER 22, 2019

This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. . Bidstream intent data providers often argue that their intent data collection networks are much larger, and that might be true. . The post Intent Data: The Good, the Bad, and the Illegal appeared first on Terminus.

Intent Data 22

Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. . Bidstream intent data providers often argue that their intent data collection networks are much larger, and that might be true. . The post Intent Data: The Good, the Bad, and the Illegal appeared first on Terminus.

Intent Data 20

Intent Data Intent Bombora Dwell 20

Zoominfo

AUGUST 30, 2023

Sales and marketing teams can rely on intent data to ensure effective go-to-market strategies, accurate customer segmentation , and personalized outreach to the right people. Build targeted lists : Sales and marketing teams can dynamically filter outreach lists for accounts that show active interest.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

Zoominfo

MAY 21, 2021

When your prospects visit other websites, you have no visibility into their activity or implied intent. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo How Do You Use B2B Intent Data? There are five main use cases for sales and marketing teams using intent data in 2021: Identify early buyer interest.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130