DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

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Zoominfo

AUGUST 30, 2023

ZoomInfo Intent surfaces accounts that research topics relevant to your business through the online consumption of product reviews, infographics and blogs, product comparisons, message boards, case studies, and general news. Lead scoring and prioritization : Use predictive purchase data to weigh your lead scoring model.

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Terminus

SEPTEMBER 22, 2019

This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. . But, if you’re prospect searches “Facebook, Instagram, or Snapchat,” terms directly relevant to social media, and views a site that does not include your specific keyword, the intent data won’t reflect that prospect’s interest.

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Terminus

SEPTEMBER 22, 2019

This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. . But, if you’re prospect searches “Facebook, Instagram, or Snapchat,” terms directly relevant to social media, and views a site that does not include your specific keyword, the intent data won’t reflect that prospect’s interest.

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Zoominfo

MAY 21, 2021

When your prospects visit other websites, you have no visibility into their activity or implied intent. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo How Do You Use B2B Intent Data? There are five main use cases for sales and marketing teams using intent data in 2021: Identify early buyer interest.

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