DealSignal

MARCH 2, 2024

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ The value of this data to your marketing team cannot be overstated.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Valasys

FEBRUARY 25, 2020

On the 24 th of February 2020, Dun & Bradstreet unveiled proprietary buyer intent, D&B Buyer Intent. The tool has been designed to increase the ROI of B2B marketing teams. Michael Bird further added that the basic intent signals only imply interest and doesn’t essentially imply the intent to buy.

Buyer Intent 40

Buyer Intent Intent Enterprise Management Lead Ranking 40

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends. Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data? improvement vs. 2.9% worsening).

Intent Data 40

Intent Data Differentiation Analysis Intent 40

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends. Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data? improvement vs. 2.9% worsening).

Intent Data 40

Intent Data Differentiation Analysis Intent 40

ABM in Action

JUNE 29, 2023

INTENTIVE uses natural language processing and AI to power its scoring logic, content assignment topic taxonomy and associative buyer’s journey stage analysis algorithms. Prior to today, there has been significant buzz about intent,” said Robert Alvin, NetLine’s Founder and CEO, in a statement.

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Intent Intent Signal Account Based Marketing Intent Data 52

DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ The value of this data to your marketing team cannot be overstated. and address them swiftly.

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Intent Data Intent Intent Leads Intent Signal 52

Inbox Insight

OCTOBER 6, 2020

But intent data is not one singular ‘insight’ – intent data is an umbrella term to describe a whole range of signals that can be gathered from different behavioral actions from an individual. With so many organizations now using intent data, we wanted to know – what objectives have they set in place when leveraging intent data?

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Intent Data Demand Generation Intent Lead Scoring 103

Only B2B

FEBRUARY 11, 2024

Must Read: Virtual Prospecting with Intent Data Third-Party Intent Data: This involves purchasing data from external vendors who gather intent signals from various sources. Decide what it is, what you want, and what it is you don’t – to find the perfect intent data solution.

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Intent Data Intent Work Management Marketing Management 62

DemandBase

APRIL 3, 2019

AI is expected to deliver benefits that check off some long-standing items on the sales and marketing wish lists. 52 percent listed better understanding of buyer intent. 64% list identifying the right accounts or individuals to target. 46% list capturing intent signals from accounts or individuals.

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Marketing AI B2B Marketing Planning Intent Signal 84

Vision Edge Marketing

AUGUST 22, 2023

When it comes to lead generation and new customer opportunity qualification, many businesses have traditionally relied on the waterfall approach which leverages the concept of a Marketing Qualified Lead (MQL). ” I wrote this post because I’ve been asked this question by other companies seeking to optimize pipeline management. .

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Lead Ranking Lead Scoring Marketing Qualified Leads MQL 210

SalesIntel

AUGUST 2, 2023

Main features: Conversational Intelligence for enhanced sales conversations Automatic synchronization of contacts and interactions to your CRM Prediction using modeling for smart lead targeting Cross-channel marketing enabled by website visit tracking Read About – Zoominfo Alternatives Seamless – Real-time Data Intelligence Seamless.AI

Lead Ranking 40

Lead Ranking Zoominfo Lead Scoring Outreach 40

NetLine

JUNE 12, 2023

Data that can identify real intent, however, is powerful for a whole number of reasons. So what types of insights can intent data provide? The reason for this is simple: if you know who the individual is, you will automatically know what account they belong to. Created using Midjourney.

Intent Data 59

Intent Data Intent Marketing Budget Ideal Customer Profiles 59

SalesIntel

MARCH 1, 2024

Main features: Conversational Intelligence for enhanced sales conversations Automatic synchronization of contacts and interactions to your CRM Prediction using modeling for smart lead targeting Cross-channel marketing enabled by website visit tracking Read About – Zoominfo Alternatives Seamless – Real-time Data Intelligence Seamless.AI

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

SalesIntel

SEPTEMBER 8, 2021

These services can also help you with data-driven advice, data analysis reports, statistical analysis, and clearly defined benchmarks and metrics to improve sales success. Catch intent signals or analyze the online behavior of prospects to boost sales. With buyer intent data, you can: Accurately score leads.

Effectiveness 52

Effectiveness Best Practices Domain Intent Data 52

SalesIntel

OCTOBER 23, 2023

SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent. It allows users to find and prioritize best-fit accounts by integrating various signals, including VisitorIntel, News, and Bombora intent, all within the SalesIntel platform.

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Intent Signal Zoominfo Intent Bombora 40

Valasys

APRIL 3, 2023

The value of intent data in 2023 In 2023, the value of intent data is likely to increase as more companies adopt a customer-centric approach and focus on personalized marketing and sales strategies. Breaking up “intent” and “data” independently, a much clearer picture is in view.

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Intent Data Intent Marketing AI Marketing Analytics Tools 52

6sense

DECEMBER 9, 2021

77% of buyers say their last purchase was very difficult. By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. At its simplest, Slintel collects and analyzes very early-stage buyer intent data, empowering revenue teams to learn more about accounts, faster.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Zoominfo

AUGUST 30, 2023

ZoomInfo Intent surfaces accounts that research topics relevant to your business through the online consumption of product reviews, infographics and blogs, product comparisons, message boards, case studies, and general news. ZoomInfo identifies buyers and power users who have moved and can influence future sales.

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Intent Data Intent Intent Signal Lead Ranking 147

PureB2B

JULY 7, 2022

What is Intent Data? Intent data refers to information about prospective clients or customers, encompassing their behavior, interests, and closeness to a purchase. Businesses can use buyer intent data to calibrate their marketing campaigns—ensuring resources are spent on high-quality, in-market leads.

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Intent Top of Funnel Intent Signal Intent Data 118

SalesIntel

JUNE 16, 2023

However, as the market continues to evolve, several Cognism alternatives have emerged, providing organizations with a range of options to meet their specific data needs and drive success in their B2B strategies. Prediction using modeling Cross-channel marketing via tracking website visits Seamless Seamless.AI

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Comparison Pricing Price Ideal Customer Profiles 52

6sense

DECEMBER 10, 2021

FireEye: The Next Wave of ABM . Speed and agility are critical in the cybersecurity world, and FireEye has developed innovative ways to address this challenge at scale within its award-winning ABM program. 100 million ABM program using 1.5 50% of ABM customers have adopted SaaS in one quarter. Increase sales efficiency.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

SalesIntel

APRIL 11, 2024

Follow up diligently but respectfully with prospects who did not respond to your initial contact, and adjust your approach based on their engagement or feedback. Account-Based Marketing (ABM): Identify key target accounts that align with your ICP and have the potential for high-value relationships.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

APRIL 11, 2024

Follow up diligently but respectfully with prospects who did not respond to your initial contact, and adjust your approach based on their engagement or feedback. Account-Based Marketing (ABM): Identify key target accounts that align with your ICP and have the potential for high-value relationships.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

Terminus

JULY 17, 2019

The answer is buyer intent data. This guide will give you a complete breakdown of what buyer intent data is and how you can operationalize it to get ahead of your competition and drive more sales. What Is Buyer Intent Data? Why do you need buyer intent data? Internal Buyer Intent Data.

Buyer Intent 24

Buyer Intent Intent Data Top of Funnel Intent 24

Terminus

MAY 28, 2021

Learn from our customers who are taking advantage of this new integration and how to upgrade your ABM strategy to generate more pipeline! This new enhancement offers better account matching and targeting, campaign-level reporting, and access to additional ad formats. The possibilities are endless. 1: Many Ads (TOFU). 1: Few (MOFU).

Marketing Management 26

Marketing Management Linkedin Demand Generation Generation 26

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

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Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84