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Using Technographics, Firmographics, and Buyer Intent as Sales Triggers for Higher Conversions

SalesIntel

Amidst the vast sea of data available, three key sets—technographics, firmographics, and buyer intent—have emerged as indispensable tools for driving sales success. This guide delves into the strategic integration of technographics, firmographics, and buyer intent into sales processes. What is Buyer Intent Data?

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Predict Your Success with Buyer Intent Signals

Aberdeen

Since the dawn of big data, marketers have struggled to accurately detect true buyer intent out of the abundance of data available to them. That outcome requires the right data, and the right data is all in your buyer intent signals. Predict Success by Measuring Buyer Intent. Aberdeen agrees.

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Differentiate Buyer Intent Analysis with Advanced Analytics

Aberdeen

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends, demystifying buyer intent. Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data? improvement vs. 2.9%

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Buyer Intent and Predictive Analytics – Unified Through Data Science

Aberdeen

When the concept of buyer intent was first introduced, the mathematics behind it were fairly basic. Occasionally, a divide would normalize the account’s size, or a multiply would magnify a signal of poignance. Predictive Analytics, often misunderstood as an alternative to buyer intent, commonly had the exact opposite problem.

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Why ZoomInfo is Acquiring Clickagy

Zoominfo

The Leader in Buyer Intent. By bringing together our subject matter experts in data collection, natural language processing, and data science we had greatly improved the strength and confidence of our intent signals while also reducing noise. Streaming Intent by ZoomInfo and Clickagy. Not good enough.

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Deep Learning for Rat Squeaks, Machine Learning for Intent Signals

Aberdeen

But DeepSqueak has revolutionized rodent vocalization analysis; from its availability, to its design (which is intended to empower non-expert users to analyze ultrasonic vocalizations), to its easy integration with existing rodent behavioral procedures. Good news – It is now possible to know this, with up to 91% accuracy.

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Why domain-level “intent” can mislead the buyer journey analysis

ClickZ

And while you can certainly aggregate “intent signals” yourself using two or more apps, it’s far more scalable to pay an intent provider processing billions of these digital actions to measure “domain-level intent” for you. The current state of domain-level intent analysis and lead qualification.