Hubspot

JULY 15, 2020

One of those buzzwords we're here to demystify is ABM — and especially the myth that it takes a large team, and tons of time, to scale. The truth is, having a leaner team may actually be your secret weapon to successfully implementing ABM. ABM is a Mindset, Not an Isolated Tactic. That's what ABM helps you do.

Demand Generation 94

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 94

Terminus

DECEMBER 14, 2017

Today, I’m excited to announce Terminus’ new partnership with Bombora, the leading provider of B2B intent data. The partnership will bring together Bombora Company Surge™ data with Terminus’ best-in-class website engagement data to allow B2B marketers to more easily and effectively operationalize account-based marketing.

Account Based Marketing 22

Account Based Marketing Bombora Advertising Agencies Lead Ranking 22

Martech

MAY 12, 2022

For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Granted, web browsing was a stronger intent signal 20 years ago when browsing was confined mainly to desktops.

Intent 96

Intent Account Based Marketing Bombora Intent Signal 96

Engagio

JULY 31, 2017

Marketers and sellers both need much more contextual information on their target prospects and accounts to ensure that outreach is on-time and relevant to each individual and their account. When going after target accounts, sales reps need data that helps them: Increase their understanding of the account.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Terminus

OCTOBER 4, 2017

To succeed with ABM, get data-driven with Fit + Intent + Engagement to select accounts, prioritize what needs to be worked now, and promote effectively and intelligently. Executing account-based marketing with excellence and efficiency requires moving to a data-driven approach.

Account Based Marketing 39

Account Based Marketing Ideal Customer Profiles Marketing AI Lead Ranking 39

Leadspace

FEBRUARY 12, 2019

Buying lists of contacts and companies, and then firing off content or making Sales calls based on job titles or target industries is a recipe for failure. This is particularly true for account-based marketing (though not exclusively). Take Extreme Networks, for example. ” – Leadspace CEO Doug Bewsher. .

Bombora 119

Bombora Intent Data Intent Signal Marketing & Strategy 119

Strategic-IC

JULY 1, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. ABM in the House: Redefining your Ideal Customer Profile (ICP). Where would you start?

Ideal Customer Profiles 118

Ideal Customer Profiles Account Based Marketing ABM Profiling 118

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. EverString. Madison Logic.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Content4Demand

JULY 13, 2021

According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. We’ll start with some intent data basics here. Early use cases centered on alerting sales teams to “surging” buyers and helping prioritize accounts for ABM programs.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

SalesIntel

OCTOBER 20, 2021

With this information, marketing and sales teams can target a certain profile and provide a customized approach to boost the possibility of a purchase decision. Businesses may identify “ready to buy” prospects and fine-tune their campaigns using a variety of aggregated intent signals.

Buyer Intent 93

Buyer Intent Intent Data Intent Ideal Customer Profiles 93

Only B2B

JULY 13, 2023

Intent data plays a pivotal role in this stage by allowing marketers to identify and target individuals or companies showing active interest in relevant topics or solutions related to the event. Intent data provides valuable metrics and insights to evaluate the effectiveness and impact of events.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Terminus

APRIL 3, 2019

Intent data is all the rage – that’s because it’s the closest thing we B2B marketers have to getting inside the minds of our current and future customers. Since 2017, Terminus has partnered with Bombora to bring B2B demand marketers what we believe to be the best-in-breed intent data.

Bombora 30

Bombora Intent Signal Ideal Customer Profiles Work Management 30

DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

SalesIntel

SEPTEMBER 14, 2023

Revenue teams know that more intent signals lead to shorter sales cycles and more closed deals. When used alongside VisitorIntel, News, and Bombora intent, SalesIntel’s Predictive intent gives customers multiple signals to find and prioritize best-fit accounts – all within the SalesIntel platform.

In-market Buyers 40

In-market Buyers Activities Marketing Analytics Tools Lead Ranking 40

Content4Demand

SEPTEMBER 17, 2021

Today, we’re taking a deeper look at intent data with Justin Keller, VP of Marketing at Terminus. Justin has helped shape best practices for ABM, multichannel marketing and the application of intent data. He’s a regular contributor to Forbes and Marketing Insider Group who’s fond of disrupting the status quo.

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

Leadspace

NOVEMBER 6, 2019

SAP is another serial winner, recognized by SiriusDecisions this time in the ABM category. If you’re in town for either of those events and just so happen to also like cocktails, food and networking, you’re invited to join us at our Optails event together with Bombora.

Bombora 79

Bombora B to B Enterprise Management Intent Signal 79

Terminus

APRIL 30, 2019

Common Account-Based Marketing Terms. As account-based marketing grows in popularity, it seems the number of ABM-related terms grows along with it. If you’re relatively new to account-based marketing, you may find yourself overwhelmed by all the acronyms, terms, and phrases that are thrown around.

Account Based Marketing 31

Account Based Marketing Ideal Customer Profiles ABM Demand Generation 31

SalesIntel

MARCH 26, 2022

Marketing and sales teams can target a specific profile with this knowledge and take a personalized approach for them on demand to increase the likelihood of a purchase decision. With numerous aggregated intent signals, businesses can identify “ready to buy” prospects and fine-tune their campaigns accordingly.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

SalesIntel

OCTOBER 23, 2023

SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent. The Importance of Intent Data in Modern Sales Intent data refers to the information derived from various indicators that signify a potential buyer’s interest or intention to purchase.

Intent Signal 40

Intent Signal Zoominfo Intent Bombora 40

DealSignal

NOVEMBER 1, 2022

Intent data allows you to identify and target these specific folks, almost in real-time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals. Third-party intent data.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

SalesIntel

AUGUST 6, 2021

Marketing and sales teams can target a specific profile with this knowledge and take a personalized approach for them on demand to increase the likelihood of a purchase decision. With numerous aggregated intent signals, businesses can identify “ready to buy” prospects and fine-tune their campaigns accordingly.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

DealSignal

MAY 3, 2021

Intent data allows you to identify and target these specific folks, almost in real-time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals. Third-party intent data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

LiveRamp

JUNE 27, 2019

As a B2B marketer, you should understand how intent data is collected, the difference between individual vs. company-level intent data, and how data sets are created. Intent Data Collection Methodology. This is data collected on your own site that indicates intent. Individual vs Company-Level Intent.

Intent Data 45

Intent Data Intent Intent Signal Allocation 45

SalesIntel

AUGUST 14, 2023

Utilize various data sources and tools for account-based marketing to identify and define your audience precisely. SalesIntel provides access to a wealth of data such as technographic, firmographic, and intent data. The key to this tactic is leveraging intent data to segment your strategy effectively.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

Terminus

SEPTEMBER 22, 2019

It’s the information captured on or through your own website and channels and is standard fare for most marketers. . Third-party intent data is a different story. Because third-party data inherently relies upon a provider, it’s crucial to understand where your intent data comes from and how it was acquired. Publisher Co-Ops.

Intent Data 22

Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

It’s the information captured on or through your own website and channels and is standard fare for most marketers. . Third-party intent data is a different story. Because third-party data inherently relies upon a provider, it’s crucial to understand where your intent data comes from and how it was acquired.

Intent Data 20

Intent Data Intent Bombora Dwell 20

Valasys

APRIL 3, 2023

The value of intent data in 2023 In 2023, the value of intent data is likely to increase as more companies adopt a customer-centric approach and focus on personalized marketing and sales strategies. To forecast buyers’ intentions, other tools employ predictive analytics.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Terminus

DECEMBER 15, 2017

More About Target Account Tiering. Need help tiering your target accounts? Check out these resources. • How to Identify & Tier Your Target Accounts for ABM. • Get Data-Driven with Fit + Intent + Engagement. Intent Signals. How Attivio Used Intent Data to Triple Account Engagement. .

Segmentation 33

Segmentation Advertisements Advertising Campaigns 33

SalesIntel

JULY 12, 2021

There are crucial bottlenecks sales and marketing teams need to deal with when supporting the growth of their B2B company. Lack of indispensable B2B data: Your sales and marketing reps need reliable prospect data to feed their outbound efforts and marketing campaigns. A Final Word.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

6sense

DECEMBER 9, 2021

6sense’s account engagement platform excels at helping sellers during specific stages of the buyer’s journey, such as when buyers are transmitting intent signals like: First-party intent . Third-party intent (native keyword-based intent, integrated Bombora topics).

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Albacross

JULY 23, 2019

Third-party intent data is useful for determining the kind of articles users read, the content they download, the searches they perform, the comments they leave, and others. Third-party intent data is sold by providers like The Big Willow, Bombora, TechTarget, and others. Both types of intent data have their respective uses.

Intent Data 45

Intent Data Intent Lead Ranking Marketing Automation Services 45

Directive Agency

FEBRUARY 22, 2019

At Directive, you can find our clients ’ favorite solutions to obtain these databases below: Dun & Bradstreet – Praised for the quality of reporting for account planning and quality of firmographic company data. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Terminus

SEPTEMBER 24, 2019

In this specific instance, we can make our account list for this program as broad as we’d like (without just saying “every account in our CRM” — we also want to measure this program, so it doesn’t make sense to include accounts that aren’t best-fit for us), since we’ll only be serving ads to accounts that show both intent and engagement.

Sales Management 22

Sales Management Paid Search Agency Ads Demand Generation 22

TrustRadius Marketing

OCTOBER 3, 2022

Third-party intent data comes from broad top-of-funnel intent signals provided through publisher co-ops across thousands of websites. Knowing who and when to contact from in-market accounts can make sales teams much more efficient and effective. Intent data can also help influence engagement metrics.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

SalesIntel

FEBRUARY 28, 2024

Regarded as one of the industry’s fastest-growing and most dependable B2B data providers, SalesIntel offers firmographic and technographic data charts and buyer intent data through its partnership with Bombora with over 12,000 online intent topics. Main Features: Marketing services may be used to develop custom lists.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

SalesIntel

APRIL 2, 2024

Limited functionality needs: If you do not have dedicated teams for functions such as revops or marketing, you cannot utilize features beyond building prospect lists for sales teams and leverage capabilities such as technographics firmographics, buyer intent data or website visitor tracking that can really scale your account-based marketing efforts.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

SalesIntel

FEBRUARY 14, 2023

Regarded as one of the industry’s fastest-growing and most dependable B2B data providers, SalesIntel offers firmographic and technographic data charts and buyer intent data through its partnership with Bombora with over 12,000 online intent topics. Main Features: Marketing services may be used to develop custom lists.

Zoominfo 52

Zoominfo B2B Marketing Lead Ranking Ideal Customer Profiles 52