Zoominfo

SEPTEMBER 22, 2023

We’ve found through internal research — and validated with sellers and marketers — that champions moving to new companies are among the very best intent signals. That’s why ZoomInfo has invested heavily to make sure we are the market leader in inferred intent. The best intent data powers the best GTM teams.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Martech

MAY 2, 2024

It’s important to gather every possible signal in a target account and be aware that most of them will be anonymous at first, according to researcher and thought leader Kerry Cunningham. The BDR team then goes in to verify, validate and expand the group members.

Ideal Customer Profiles 117

Ideal Customer Profiles Buy Marketing Automation Services Work Management 117

Martech

DECEMBER 19, 2022

This big shift has thrust intent into the spotlight to identify and prioritize the right accounts to reach out to based on account and buyer behavior and, in turn, catapulting outbound sales and outreach as today’s number one intent use case. ” Dig deeper: How to leverage intent and engagement in the buying cycle.

Intent Data 117

Intent Data Intent Marketing Analytics Tools Intent Signal 117

Only B2B

OCTOBER 13, 2021

We’ve compiled a list of the best B2B intent data providers who use intent data to help you accomplish your business objectives. Bombora has grown to become one of the main providers of intent data for B2B sales and marketing in the last six years. The goal of Bombora is to make brand management more resilient.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

Terminus

APRIL 3, 2019

Intent data is all the rage – that’s because it’s the closest thing we B2B marketers have to getting inside the minds of our current and future customers. Since 2017, Terminus has partnered with Bombora to bring B2B demand marketers what we believe to be the best-in-breed intent data. Second, acting on that signal quickly.

Bombora 30

Bombora Intent Signal Ideal Customer Profiles Work Management 30

Leadspace

FEBRUARY 12, 2019

When combined with the right underlying customer data and account intelligence, intent data can provide the framework needed to beat out the competition and win more, higher-value deals. Take Extreme Networks, for example. “Today’s B2B buyers expect personalized engagement of the kind they are regularly served as consumers.

Bombora 119

Bombora Intent Data Intent Signal Marketing & Strategy 119

Content4Demand

JULY 13, 2021

Content4Demand assembled an expert panel of thought leaders and power users in the intent data arena to delve into intent-based marketing in our session at the Buyer Insights & Intelligence webinar series hosted by Demand Gen Report. He recommends first understanding what data you have in-house before tapping outside sources.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Martech

MAY 12, 2022

For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Granted, web browsing was a stronger intent signal 20 years ago when browsing was confined mainly to desktops. How do we know search works?

Intent 103

Intent Account Based Marketing Bombora Intent Signal 103

SalesIntel

OCTOBER 20, 2021

Businesses may identify “ready to buy” prospects and fine-tune their campaigns using a variety of aggregated intent signals. Intent Data can be used for future prospecting because it reveals patterns that might assist you to increase your prospects’ purchasing decisions along their buyer journey.

Buyer Intent 93

Buyer Intent Intent Data Intent Ideal Customer Profiles 93

Only B2B

JULY 13, 2023

Intent data plays a pivotal role in this stage by allowing marketers to identify and target individuals or companies showing active interest in relevant topics or solutions related to the event. Intent data provides valuable metrics and insights to evaluate the effectiveness and impact of events.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Aberdeen

JANUARY 22, 2019

They aim to enable companies to target in-market accounts, use personalized campaigns to engage resistant buying teams, and tap into the “dark funnel,” that is, the intent data hidden by anonymous buying behavior. A leading provider of B2B intent data, Bombora relies on a data co-op to track content consumption behavior of B2B buyers.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Terminus

DECEMBER 14, 2017

Today, I’m excited to announce Terminus’ new partnership with Bombora, the leading provider of B2B intent data. The partnership will bring together Bombora Company Surge™ data with Terminus’ best-in-class website engagement data to allow B2B marketers to more easily and effectively operationalize account-based marketing.

Account Based Marketing 22

Account Based Marketing Bombora Advertising Agencies Lead Ranking 22

SalesIntel

SEPTEMBER 14, 2023

Revenue teams know that more intent signals lead to shorter sales cycles and more closed deals. When used alongside VisitorIntel, News, and Bombora intent, SalesIntel’s Predictive intent gives customers multiple signals to find and prioritize best-fit accounts – all within the SalesIntel platform.

In-market Buyers 40

In-market Buyers Activities Marketing Analytics Tools Lead Ranking 40

Leadspace

SEPTEMBER 17, 2018

There’s another reason why intent data is hard to leverage — one which will sound very familiar to anyone who’s carefully observed the rise and fall of “Big Data” hype: there’s simply too much data out there to make sense of it all. To do that, you need accurate, relevant underlying data.

Intent Data 86

Intent Data Lead Ranking Lead Scoring Intent 86

SalesIntel

OCTOBER 23, 2023

SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent. The Importance of Intent Data in Modern Sales Intent data refers to the information derived from various indicators that signify a potential buyer’s interest or intention to purchase.

Intent Signal 40

Intent Signal Zoominfo Intent Bombora 40

Metadata

FEBRUARY 28, 2022

billion business profiles, segmented by technographics, firmographics and buyer intent signals Attracted nearly 2,000 live attendees and over 4,000 registrants to its first annual DEMAND conference Has consistently been named a leader in customer satisfaction and “time to ROI” by LinkedIn and G2. About Metadata.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

Leadspace

NOVEMBER 6, 2019

SVP & Head of Global Insights Paul Logue was also among the Leadspace customers to pick up a Demand Gen Report award last month, where he was named “Innovator of the Year” for his “Crystal Ball” platform, powered in part by Leadspace data and intent signals. End the Year with Leadspace.

Bombora 79

Bombora B to B Enterprise Management Intent Signal 79

Content4Demand

OCTOBER 6, 2021

Third-party data from vendors like Bombora, Demandbase, 6sense and Metadata.io When you harness intent data content that maps to content across the entire customer lifecycle, your conversion rates increase dramatically (between 10% to 25%) , and marketing ROI improves.

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Content4Demand

NOVEMBER 16, 2021

As head of marketing for Bombora—one of the fastest-growing providers of intent data—Nirosha helped build an extensive partner ecosystem that contributed to the company’s record revenue growth. With close to 8,000 intent topics, Bombora allows businesses to get quite granular in selection and targeting.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Content4Demand

SEPTEMBER 17, 2021

Justin has helped shape best practices for ABM, multichannel marketing and the application of intent data. And he warns against viewing intent signal data as a “silver bullet,” recommending instead that B2B marketers view it as a compass for content strategy. Research-based intent allows you to connect who (e.g.,

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

SalesIntel

MAY 13, 2024

How Intent Data is Collected Website Behavior Tracking: Analyzing website visits, page views, and content consumption patterns to identify intent signals. Search Engine Monitoring: Monitoring search engine queries, keywords, and search trends to understand user intent.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Engagio

APRIL 11, 2018

In addition, intent vendors such as TechTarget, Bombora, MRP, and The Big Willow can deliver a layer of insight to maximize your findings, depending on your specific solution and targeting criteria. You may decide to weigh intent data higher than other inputs, for example company size or which CRM the company uses.

Account Based Marketing 85

Account Based Marketing Intent Data Intent Lead Ranking 85

LiveRamp

JUNE 27, 2019

As a B2B marketer, you should understand how intent data is collected, the difference between individual vs. company-level intent data, and how data sets are created. Intent Data Collection Methodology. This is data collected on your own site that indicates intent. Individual vs Company-Level Intent.

Intent Data 45

Intent Data Intent Intent Signal Allocation 45

SalesIntel

AUGUST 14, 2023

The key to this tactic is leveraging intent data to segment your strategy effectively. Intent data can be obtained from various sources, such as Bombora intent data, SalesIntel, news data, or your CRM.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

Engagio

JULY 31, 2017

In today’s market, intent data providers including Bombora and 6Sense have developed portals / UI where you can go see a list of accounts that have recently been reading content on topics you care about. Other intent data providers like Socedo can sync intent signals at the individual contact level into your sales reps’ native habitat.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Hubspot

JULY 15, 2020

Account Intent is a measure of which companies are engaging with your solution area but are not (yet) engaging with your business. Intent is measured through third parties (like Bombora) identifying buyers consuming business content relevant to a solution area or topic.

Demand Generation 95

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 95

SalesIntel

MARCH 26, 2022

With numerous aggregated intent signals, businesses can identify “ready to buy” prospects and fine-tune their campaigns accordingly. Intent Data can be used for future prospecting as they reveal certain patterns, helping you to boost the purchase decisions of your prospects on their buyer journey.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

DealSignal

NOVEMBER 1, 2022

Intent data allows you to identify and target these specific folks, almost in real-time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals. Third-party intent data.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Terminus

SEPTEMBER 22, 2019

Third-party intent data is a different story. Captured by an intent data provider, like our partners Bombora and G2, third-party intent data reflects the behavioral signals made by your targets on sites other than your own. . Image courtesy of Bombora. Publisher Co-Ops.

Intent Data 22

Intent Data Intent Bombora Dwell 22

SalesIntel

NOVEMBER 8, 2021

If your data partner raises their data pricing, look to see if the vendor is providing more data, more accurate data than before, adding features like data enrichment or intent signals, or additional data filters. There are a few large names in the data business who keep the way they collect intent data from their consumers a secret.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Paid Search Agency 59

SalesIntel

AUGUST 6, 2021

With numerous aggregated intent signals, businesses can identify “ready to buy” prospects and fine-tune their campaigns accordingly. Intent Data can be used for future prospecting as they reveal certain patterns, helping you to boost the purchase decisions of your prospects on their buyer journey.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Terminus

SEPTEMBER 22, 2019

Third-party intent data is a different story. Captured by an intent data provider, like our partners Bombora and G2, third-party intent data reflects the behavioral signals made by your targets on sites other than your own. . Image courtesy of Bombora.

Intent Data 20

Intent Data Intent Bombora Dwell 20

DealSignal

MAY 3, 2021

Intent data allows you to identify and target these specific folks, almost in real-time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals. Third-party intent data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

6sense

DECEMBER 9, 2021

6sense’s account engagement platform excels at helping sellers during specific stages of the buyer’s journey, such as when buyers are transmitting intent signals like: First-party intent . Third-party intent (native keyword-based intent, integrated Bombora topics). Integrated G2 and TrustRadius intent.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

SalesIntel

JULY 12, 2021

It’s not enough to use internal intent data that only informs you about the prospect activities on your website or app. Dedicated intent data solutions such as Bombora extend your visibility beyond your content allowing you to surface intent signals across the entire web. A Final Word.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

Albacross

JULY 23, 2019

Third-party intent data is useful for determining the kind of articles users read, the content they download, the searches they perform, the comments they leave, and others. Third-party intent data is sold by providers like The Big Willow, Bombora, TechTarget, and others.

Intent Data 45

Intent Data Intent Lead Ranking Marketing Automation Services 45