Inbox Insight

OCTOBER 27, 2023

Navigating the complex landscape of Marketing requires a deep understanding of your prospect’s journey. In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. What is buyer intent data?

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Oktopost

MAY 23, 2022

It involves marketing your product or service based on your buyers’ online behavior, which indicates their purchase intentions. Essentially, you customize your marketing strategy based on their online behavior, needs, and interests. Passive Intent. Email personalization to nurture leads.

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Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. EverString.

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Aberdeen

JANUARY 16, 2019

Even though the UX copy of the live chat bot can be personalized to each visitor to enhance their interaction with the website, the fact remains that pageviews outweigh live chat engagement by profound proportions. Hyper-personalization with Buyer Intent Data. The post Can Intent Data Hyper-personalize Your 4.5B

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Aberdeen

JANUARY 16, 2019

If rich data, courtesy of third-party APIs and lead-scoring mechanisms, can revolutionize the B2B homepage, then using buyer intent data, replete with qualified contextual information, means your 4.5 Hyper-personalization with Buyer Intent Data. Let’s add “homepage hyper-personalization” to the list.

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