Aberdeen

FEBRUARY 4, 2019

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data.

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Purchase Intent Intent Data Purchase Intent 40

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends, demystifying buyer intent. Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data? improvement vs. 2.9%

Buyer Intent 40

Buyer Intent Differentiation Analysis Intent 40

SalesIntel

JANUARY 21, 2022

Have you considered adjusting your marketing plan to a specific target at the precise correct time for them to close? ” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. An estimated 1.8

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

FunnelEnvy

SEPTEMBER 18, 2023

In a time when empathy and personalization are more crucial than ever for funnel performance, teams must develop a granular view of the buyer’s points and journey through touchpoints to a sale. A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Aberdeen

JANUARY 24, 2019

Since the dawn of big data, marketers have struggled to accurately detect true buyer intent out of the abundance of data available to them. The global marketing team at MRP reflects upon this challenge in a blog post titled, “Aligning Vendor Solutions to Your Organizational Needs.”. Aberdeen agrees.

Intent Signal 40

Intent Signal Buyer Intent Intent Purchase Intent 40

Only B2B

AUGUST 21, 2023

Must Read: Intent Data: A Game-Changer for B2B Event Marketing Virtual Prospecting with Intent Data: Fueling B2B Engagement Understanding Virtual Prospecting with Intent Data Virtual prospecting involves using digital channels to identify and engage with potential B2B buyers.

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Intent Data Intent Intent Signal Account Based Marketing 62

Aberdeen

JANUARY 23, 2019

Account-based marketing (ABM) and artificial intelligence (AI) are two powerful technologies wielded by B2B organizations across the world. In a blog post titled, “ Alexa, Who is In-Market for My Product Today? ”, 6sense’s Minal Awasthi explores the ubiquity and confluence of ABM and AI.

Intent Data 40

Intent Data Account Based Marketing ABM Intent 40

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Marketing spend allocated to video advertising can really get some mileage; even B2B prospects scroll through their phones and engage with ads.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

DealSignal

APRIL 10, 2024

When you wait, you miss out on potential earned revenue from buyers who are ready to buy your solution now. Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there? This can be vendor comparison guides, case studies, and more.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Being named a Leader by Forrester in their new Wave represents a significant milestone for our company and we believe validates our strong intent data offering.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Being named a Leader by Forrester in their new Wave represents a significant milestone for our company and we believe validates our strong intent data offering.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Aberdeen

JANUARY 4, 2019

This is the first in a series of Account Based Marketing (ABM) Myth Busters, where we dissect the assumptions of marketing/sales organizations who have yet to embrace the modern agile framework of Always-On marketing & sales. Your Total Active Market.

Demand Generation 45

Demand Generation Account Based Marketing ABM Intent Data 45

Binary Demand

MARCH 26, 2024

This realization underscores the immense value of understanding the intent of these individual decision-makers. Let’s define intent-based marketing initially with its workings. By understanding these connections, businesses can tailor their marketing efforts.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

DealSignal

MARCH 2, 2024

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Intent data can be used to build a solid, wide-reaching retargeting and remarketing strategy.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Madison Logic

FEBRUARY 28, 2024

Account-based marketing (ABM) is the most effective way to boost marketing efforts though a hyper-targeted and personalized approach to reaching and engaging in-market accounts. So, what exactly is ABM, why do you need it, and how do you build a stronger strategy with it?

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

Oktopost

MAY 23, 2022

It involves marketing your product or service based on your buyers’ online behavior, which indicates their purchase intentions. Essentially, you customize your marketing strategy based on their online behavior, needs, and interests. Passive Intent. Hyper-Personalize Your ABM.

Intent 89

Intent Paid Search Agency Allocation Marketing Budget 89

Only B2B

FEBRUARY 11, 2024

Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals. Decide what it is, what you want, and what it is you don’t – to find the perfect intent data solution. Result – your prospect is just a few clicks away from the purchasing decision.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Only B2B

FEBRUARY 1, 2024

Marketers will rely on intent data to provide personalized experiences and prioritize lead generation, demand, and account-based marketing. Must Read: Driving Growth with B2B Purchase Intent Data: Unlocking the Power of Buyer Insights 5. Gartner , 2023) Data silos are the enemy of success.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. EverString.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Madison Logic

OCTOBER 11, 2022

And wouldn’t it be great to know more about your buyers so you can personalize and activate a great customer experience from start to finish? . You can when you use buyer intent data. . Intent Data Explained . Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Aberdeen

MARCH 1, 2019

Madison Logic, an ABM platform provider, has announced the launch of Journey Acceleration, a dynamic targeting tool. Users can integrate Journey Acceleration’s criteria with Salesforce, Marketo, intent data and firmographics, enabling granular control over the dynamic targeting of content at buyers within the sales funnel.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40

Aberdeen

JANUARY 15, 2019

A cornerstone of Aberdeen’s methods is something you’ve been hearing about: Buyer intent data. This refers to information we capture about online research conducted by actual buyers who emit a discernible purchase intent signal. Cut The Hype: When Intent Data Shines — And When it Doesn’t.

Intent Data 40

Intent Data Intent Lead Ranking Buyer Intent 40

DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Intent data can be used to build a solid, wide-reaching retargeting and remarketing strategy.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Madison Logic

AUGUST 10, 2023

To stand out, marketers need a smarter approach to identify key decision-makers, engage them with relevant content, and optimize their campaigns for maximum impact on pipeline and revenue. Here’s how a data-driven, account-based marketing (ABM) strategy powered by ML Insights can help.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Account Based Marketing 52

Binary Demand

JUNE 29, 2023

In this article, you will discover the untapped potential of this data to take your marketing game to the next level. This information can be used to create highly targeted marketing campaigns, enhancing customer engagement and boosting sales. To access this data efficiently, many opt to purchase it from third-party vendors.

Intent Data 52

Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

In this article, you will discover the untapped potential of this data to take your marketing game to the next level. This information can be used to create highly targeted marketing campaigns, enhancing customer engagement and boosting sales. To access this data efficiently, many opt to purchase it from third-party vendors.

Intent Data 52

Intent Data Intent ROI B2B 52

DealSignal

NOVEMBER 1, 2022

Signs of buyer intent. For example, if a user was comparing “Google Cloud” and “Amazon Web Services”, that means that they have intent to purchase services related to those intent topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Aberdeen

JANUARY 28, 2019

Market research firms cannot retain clients without satisfying their customers , demystifying buying behavior, and gleaning actionable insights from their own research programs, which explains another key finding from Minkara’s report: The 10.7% Demystifying Buyer Intent with Advanced Analytics. improvement vs. 2.9% worsening).

Intent Data 40

Intent Data Differentiation Analysis Intent 40

Aberdeen

JANUARY 28, 2019

Market research firms cannot retain clients without satisfying their customers , demystifying buying behavior, and gleaning actionable insights from their own research programs, which explains another key finding from Minkara’s report: The 10.7% Demystifying Buyer Intent with Advanced Analytics. improvement vs. 2.9% worsening).

Intent Data 40

Intent Data Differentiation Analysis Intent 40

Aberdeen

FEBRUARY 13, 2019

According to this data-driven success story, they wanted to shake up their account-based marketing strategy by imbuing it with buyer intent data. That simple first step toward fueling their ABM with intent data added more than $500,000 to their pipeline, according to SalesTechStar.

Acquisitions 40

Acquisitions Account Based Marketing Bombora Intent Data 40

Aberdeen

JANUARY 25, 2019

By 2020, 70% of respondents plan to use account-based marketing, which indicates that B2B marketing organizations are finding targeting programs informed by purchase intent data to be either invaluable or inevitable. LinkedInterest-based Targeting. Format Content Marketing for B2B Conversion.

Intent Data 40

Intent Data Intent Spending Top of Funnel 40

DealSignal

MAY 3, 2021

Signs of buyer intent. For example, if a user was comparing “Google Cloud” and “Amazon Web Services”, that means that they have intent to purchase services related to those intent topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

TrustRadius Marketing

OCTOBER 3, 2022

There is considerable variance in intent data sources, how data is collected and the insights available, so it’s also important to understand the key differences. . Finally, third-party intent data comes from data conglomerates that purchase intent signals from various websites and model the data to monetize.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

SalesIntel

JUNE 28, 2022

Once you are confident in your buyer persona, your SDRs can work alongside account-based marketers to leverage firmographic data, enabling them to identify top-value accounts and reach their decision-makers with a tailored approach. Buyer Intent data .

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

Aberdeen

JANUARY 16, 2019

Hyper-personalization with Buyer Intent Data. If rich data, courtesy of third-party APIs and lead-scoring mechanisms, can revolutionize the B2B homepage, then using buyer intent data, replete with qualified contextual information, means your 4.5 The post Can Intent Data Hyper-personalize Your 4.5B

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. What is a signal?”.

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Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

JANUARY 16, 2019

If rich data, courtesy of third-party APIs and lead-scoring mechanisms, can revolutionize the B2B homepage, then using buyer intent data, replete with qualified contextual information, means your 4.5 Hyper-personalization with Buyer Intent Data. Let’s add “homepage hyper-personalization” to the list.

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Intent Data Intent Lead Ranking Personalization 40