Marketing Insider Group

AUGUST 4, 2020

They both came to the conclusion that validating your assumptions before acting on them was a good idea. As marketers are asked to move ever faster, it’s easy to abandon anything that’s not active doing. Instead, we need to understand and embrace the full range of activities within the PDCA cycle so we can put it to work for us.

Planning 351

Planning Lead Ranking Work Management Marketing Qualified Leads 351

Martech

MARCH 9, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. That’s why many are leveraging call analytics platforms that collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.

Marketing Automation Services 91

Marketing Automation Services Enterprise Management Work Management Marketing Management 91

Salesforce Marketing Cloud

APRIL 25, 2024

Good customer service is important — whether we’re receiving or providing it. But what is good customer service, anyway? Good customer service means meeting customer needs and expectations consistently. Our research found that 88% of customers say good customer service makes them more likely to purchase again.

Work Management 52

Work Management Service Customer Satisfaction Lead Ranking 52

Salesforce Marketing Cloud

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Webbiquity

JANUARY 18, 2024

Moreover, they can complement your other marketing strategies in substantial ways. Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly. Remember, though, that you don’t have to pitch to them.

Email Marketing 171

Email Marketing Work Management B2B Marketing Marketing Management 171

Lead Forensics

DECEMBER 13, 2023

In this blog post, we’ll demystify the process, offering a roadmap to not just calculate, but to optimize the ROI of your marketing software, ensuring every dollar you invest works as hard as you do. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI?

Work Management 52

Work Management Marketing Management ROI Software 52

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails.

Marketing Automation Services 103

Marketing Automation Services Enterprise Management Work Management Marketing Management 103

Martech Advisor

DECEMBER 3, 2019

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. Table of Contents: What is an Email Marketing Software Platform?

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

LeadSquared

NOVEMBER 30, 2020

Your marketing campaigns may have specific goals. However, the catch is – marketing efforts are successful when they target the customers on the platforms/ channels where they are most active. Now, this is where campaign management software comes into the picture. What is campaign management software?

Work Management 52

Work Management Marketing Management Marketing Automation Services Budget Programs 52

Lead Liaison

NOVEMBER 29, 2022

5 Creative Solutions for Event Organizers. As trade shows and marketing events start to fill up the calendar, event organizers need creative solutions to bring in more attendees and drive value to sponsors and other stakeholders. In this article we outline five solutions for event organizers to bring life to their events. .

Work Management 95

Work Management Marketing Management Creativity Organization 95

Act-On

APRIL 26, 2024

In addition to marketing and sales, Suzy Balk, our Sr. Marketing Campaigns Manager, advises that product teams should be included in lead scoring. Marketing Automation Migration: Switching Platforms Made Easy Migrating your marketing automation platform doesn’t have to be difficult.

Lead Ranking 194

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 194

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

ClickZ

JANUARY 22, 2020

30-second summary: Marketing automation offers a variety of benefits, including time savings, the ability to drive more meaningful customer interactions that lead to transactions and the opportunity to gain customer feedback and track behavior. Can help guide sales and marketing teams to work together for a common goal.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management SMB 100

Binary Demand

FEBRUARY 15, 2024

.” – By Carly Fiorina, ex CEO of Hewlett-Packard [ps2id id=’intro’ target=”/]Business data serves as the cornerstone for making well-informed decisions, crafting precise marketing strategies, and achieving overall success in the B2B realm.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Intent 52

QuanticMind

FEBRUARY 6, 2020

Most advertisers consider paid search management software the solution to all their problems. What to Look for in Paid Search Management Software. All paid search management tools can help advertisers save time and improve campaign performance, yet some are more effective and efficient than others.

Paid Search Agency 52

Paid Search Agency Work Management Marketing Management Marketing Automation Services 52

Zoominfo

AUGUST 2, 2020

Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. B2B data is enterprise-focused information used to improve sales and marketing campaigns. Users can meticulously target audiences and find leads fit to purchase a product or service. What is B2B Data? Opportunity Data.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Enterprise Management Marketing AI 144

Martech Advisor

OCTOBER 23, 2019

Marketing automation software tools are defined as comprehensive platforms that enable marketers to execute, measure, and analyze all marketing efforts efficiently. Let’s take a look at the ten best marketing automation platforms for 2020. What Is a Marketing Automation Tool? billion by 2025.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Marketing AI 125

Marketing AI Ethics Work Management Marketing Management 125

SmarkLabs

JANUARY 12, 2023

CRM has become an essential tool for businesses of all sizes. Companies use customer relationship management for many reasons, but the overall goal is to improve the customer experience and increase sales. What is a CRM? CRM software is a system for managing customer relationships. Why HubSpot CRM?

Hubspot 52

Hubspot Marketing Automation Services Enterprise Management CRM 52

Valasys

OCTOBER 9, 2019

Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations. In a press release by Research In Action GmbH, Engagio ranked first on the matrix & outlasted the other Top 19 global vendors.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

SmartBug Media

AUGUST 4, 2023

This is especially true for software-as-a-service (SaaS) businesses, in which customer happiness directly influences the ability to minimize churn, drive recurring revenue, and achieve sustainable growth. For instance, consider a situation in which a customer's utilization of your software starts to decline.

Enterprise Management 92

Enterprise Management Marketing Automation Services Work Management Churn Rate 92

SalesIntel

DECEMBER 8, 2023

From unraveling the intricacies of data enrichment tools to deciphering the profound impact on lead quality, segmentation, and personalized engagements, this guide is your compass to amplifying B2B lead generation and mastering lead management through the prism of enriched insights.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

Hubspot

DECEMBER 13, 2023

You'll provide a brief overview of your product or service and try to gain their interest. For example, if you work for a software company, you might call a prospect to introduce your advanced project management software and its benefits. What factors do you consider when evaluating potential solutions or vendors?”

Work Management 72

Work Management Marketing Management Cross-Selling Budget Programs 72

Salesforce Marketing Cloud

OCTOBER 25, 2021

It’s astounding that the everyday enterprise uses 1,295 cloud services, on average, to break down information silos, according to a 2019 report. Whether you are in wealth management, retail banking, or insurance, financial institutions need seamless access to the right data in context — and the ability to act on that data.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Process 98

Hubspot

NOVEMBER 16, 2021

Just like you might switch to another coffee shop after an unpleasant experience with a barista, you might also rethink the vendor you use after being mired in a painful buying process. That said, 51% know there is a better way to approach the use of payment data as they work to improve their customer experience.*

CRM 72

CRM Buy Work Management Marketing Management 72

SalesIntel

APRIL 17, 2024

To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. Engaging prospects through email marketing is essential. Automation presents a solution to streamline your email processes and achieve scalable results. What is B2B Email Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

ClickDimensions

NOVEMBER 28, 2023

In the dynamic world of small to medium-sized businesses (SMBs), seamless coordination between sales and marketing is essential for sustainable growth. Book a Demo: Unify Your Sales and Marketing Team with ClickDimensions PowerPack 5 Siloed Data Problems 1. Unfortunately, many SMBs face a common challenge: siloed data and processes.

SMB 98

SMB Work Management Marketing Management Customer Satisfaction 98

Salesforce Marketing Cloud

AUGUST 15, 2023

If creating a sales team is like building a car, then territory management is where the rubber meets the road. But not all territory management is created equal. The greatest sales teams are constantly measuring their performance, gathering market insights, and refining their process to get better. Let’s take a look.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Forecasting 52

Salesforce Marketing Cloud

MAY 9, 2024

You can get started by checking out Einstein Copilot, the conversational AI assistant for CRM. Get hands-on and learn how to ingest, unify, harmonize, and act on your data with the Unlock Your Data with Data Cloud trail and the Quick Start: Enhance Data with Insights project. It’s a total game-changer for your company.

Marketing AI 144

Marketing AI Peer-to-peer Enterprise Management Communities 144

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. The phone continues to play an integral role in customer communications, particularly as more consumers work and shop from home.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Analytics 100

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. We regularly update our list of the top pharma event management companies.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” Technology and software firms have adapted to the new ways that their buyers buy.

Digital Asset Management 83

Digital Asset Management Work Management Marketing Management Budget Programs 83

ClickZ

FEBRUARY 21, 2020

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Nearly every person in our survey had him as one of their top five leaders in marketing technology sector.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

B2BMarketing.net

MAY 13, 2024

So, marketer, you have this terrific, game-changing idea that in 2024, your business really needs to devote a good deal of time, budget and resources to strengthening, even repositioning, your corporate brand. Prepare to be writer, director and actor of your own one-act play. You ask yourself, Why bother? I do urge you to bother.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Multi-Touch Attribution 52

Lead Liaison

SEPTEMBER 27, 2017

Customer relationship management (CRM) software collects customer data and manages sales opportunities. Marketing automation generates leads and collects data to create personalized communications. Let’s look at some reasons why you need to combine your CRM and marketing automation processes.

Marketing Automation Services 49

Marketing Automation Services Work Management Marketing Automation CRM 49