KEO Marketing

APRIL 6, 2023

As we continue to grow rapidly, we need to expand our marketing and sales efforts with a seasoned team of marketing professionals,” said John Ragsdale, CEO of TAP Innovations. KEO Marketing offers seasoned fractional Chief Marketing Officer plus team services to help cost-conscious companies scale faster.

Enterprise Management 62

Enterprise Management Marketing Management CMO Advertising Agencies 62

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer. Here’s why: It’s complex and hard to get right.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

ANNUITAS

OCTOBER 11, 2023

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. As Growth Leaders , we find ourselves at a crossroads with our go-to-market efforts. Let’s tackle ‘the why’ and dig into how this service works.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Martech Advisor

DECEMBER 3, 2019

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. Table of Contents: What is an Email Marketing Software Platform?

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Martech

MARCH 9, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. That’s why many are leveraging call analytics platforms that collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.

Marketing Automation Services 91

Marketing Automation Services Enterprise Management Work Management Marketing Management 91

Binary Demand

FEBRUARY 15, 2024

.” – By Carly Fiorina, ex CEO of Hewlett-Packard [ps2id id=’intro’ target=”/]Business data serves as the cornerstone for making well-informed decisions, crafting precise marketing strategies, and achieving overall success in the B2B realm.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Intent 52

Marketing Insider Group

MAY 31, 2023

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Today, we’re sharing 11 customer journey mapping tools you can start using to make the mapping process more manageable and effective. So, how do you map the customer journey?

Enterprise Management 254

Enterprise Management B2B Marketing Tools Marketing Management 254

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails.

Marketing Automation Services 103

Marketing Automation Services Enterprise Management Work Management Marketing Management 103

Salesforce Marketing Cloud

DECEMBER 5, 2023

With every custom application , cloud service, customer account, proprietary technology, and remote work log-in, your risks multiply. Because cybersecurity threats are constantly evolving, it’s important that your teams remain vigilant and that daily tasks, such as software updates, become critical safeguards.

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

Webbiquity

SEPTEMBER 4, 2018

The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. Giants like Amazon have also launched Amazon Business to reach small and medium enterprises. B2B brands need to charge up their marketing strategies to stay ahead in the market.

Marketing AI 206

Marketing AI Enterprise Management eCommerce Work Management 206

Valasys

OCTOBER 9, 2019

Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations. In a press release by Research In Action GmbH, Engagio ranked first on the matrix & outlasted the other Top 19 global vendors.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

ClickZ

JULY 5, 2019

Management tools help you run your team more efficiently, and they’re essential to running a high-performance marketing organization. This is a broad category of marketing tools, but it encompasses everything from budgeting to project management. Seven types of martech management tools critical for success.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Budget Programs 110

Martech

JULY 22, 2022

Before beginning the process, it’s important to know the different kinds of benefits associated with CJO solutions. Adopting a platform that gathers, visualizes, analyzes and acts upon data across all of your customer touchpoints can yield significant benefits. More agile marketing and operations. Processing.Please wait.

Enterprise Management 90

Enterprise Management Work Management Marketing Management Cross-Selling 90

Hubspot

JUNE 28, 2019

iPaaS -- which stands for Integration Platform as a Service -- helps you connect the tools and systems that power your business in one place, so information can be shared without high-maintenance, one-off integrations or manual data entry. Within Boomi, you can design end-to-end workflows and process data across multiple applications.

Enterprise Management 76

Enterprise Management Work Management Marketing Management Vendors 76

Valasys

JUNE 25, 2020

In an era of evolution of cloud computing and the proliferation of omnichannel marketing, database management services offer a competitive advantage by offering you with extensive expertise, and by addressing the growing demand for efficiency, and risk mitigation for your businesses. ” Managed databases (a.k.a

Enterprise Management 64

Enterprise Management Marketing Management Service Multi-Channel 64

Vidyard

MAY 3, 2022

KITCHENER, Ontario – May 3, 2022 – Vidyard , the leading video platform for businesses, has expanded its video messaging solution for sales teams as video becomes an increasingly vital part of inside sales strategies. Manager, Lenovo Accelerates Sales Rotation and Social Selling Program Manager at Lenovo.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Video Marketing 65

Customer Experience Matrix

FEBRUARY 17, 2015

If you read my recent post on Customer Data Platforms Revisited very, very closely, you might have noticed it listed a category of data vendors who “store unified profiles and expose to other systems”, which is pretty much the core definition of a Customer Data Platform. Again, no reader of this blog will disagree.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Martech

JULY 27, 2022

A marketing performance management (MPM) platform employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line impact. It helps marketers allocate future spend and bring it in line with business goals. Is there a central analytics solution?

Enterprise Management 98

Enterprise Management Marketing Management Allocation Paid Search Agency 98

Zoominfo

AUGUST 2, 2020

B2B data is enterprise-focused information used to improve sales and marketing campaigns. Users can meticulously target audiences and find leads fit to purchase a product or service. This engagement activity suggests interest or demand from an audience that they want to purchase a product or service. What is B2B Data?

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Martech

AUGUST 10, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Evercopy is a new company/product using AI to generate text and visual marketing content. ” Get MarTech!

Enterprise Management 94

Enterprise Management Work Management Marketing Management SMB 94

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” Call on vendor and tech partners to help us succeed. In the opening years of this third decade of the 21st Century, email became the saving grace for many enterprise and mid-level companies.

Enterprise Management 126

Enterprise Management Marketing Automation Services Work Management Marketing Management 126

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. You are probably lucky enough to have a great event management team that delivers exceptional events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 120

Martech Advisor

OCTOBER 23, 2019

Marketing automation software tools are defined as comprehensive platforms that enable marketers to execute, measure, and analyze all marketing efforts efficiently. Let’s take a look at the ten best marketing automation platforms for 2020. What Is a Marketing Automation Tool? billion by 2025.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Salesforce Marketing Cloud

JULY 24, 2023

Enterprise automation may be the key to bridging this gap. Enterprise automation leads to loyal customers , happier employees, better efficiency, and cost savings. And what better way to chart a path to enterprise automation than learning from those who’ve already done it? Enterprise automation is not a singular event.

Enterprise Management 98

Enterprise Management Work Management Automation Marketing Management 98

Biznology

DECEMBER 2, 2019

So let me plunge ahead with 7 bets on likely new developments in the world of B2B marketing. B2B marketers are expanding their roles from just cranking out lead generation campaigns to stepping in as managers of the prospect and customer relationship, in partnership with their sales counterparts. Messaging apps go enterprise.

Enterprise Management 143

Enterprise Management Work Management Marketing Management B2B Marketing 143

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency. This is to ensure vendors adhere to stringent regulations, comply with open-source licenses and appropriately maintain their technology.

Marketing AI 103

Marketing AI Enterprise Management Work Management Marketing Management 103

Biznology

FEBRUARY 20, 2017

This is also one of the reasons why social media marketing became huge and the demand for an internet marketing director, digital strategist, content marketing manager, online community manager, social media strategist, online marketing specialist, and social media manager grew.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. But with hundreds of sales intelligence tools on the market, which ones are right for your teams? These tools must unveil new business opportunities so sales professionals can act on them.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

ClickZ

FEBRUARY 21, 2020

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Nearly every person in our survey had him as one of their top five leaders in marketing technology sector.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Vidyard

JULY 4, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Balancing Trust with Innovation Financial services (often called “FinServ”) remains an industry built on relationships and trust.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Salesforce Marketing Cloud

OCTOBER 25, 2021

It’s astounding that the everyday enterprise uses 1,295 cloud services, on average, to break down information silos, according to a 2019 report. Whether you are in wealth management, retail banking, or insurance, financial institutions need seamless access to the right data in context — and the ability to act on that data.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Process 98

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. The answers will help your organization choose a vendor that can help you meet your goals. Click here to download!

Enterprise Management 100

Enterprise Management Work Management Marketing Management Analytics 100

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. businesses were forecast in 2020, according to BIA Advisory Services.

Enterprise Management 104

Enterprise Management Marketing Automation Services Marketing Management Analytics 104

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Martech

NOVEMBER 14, 2023

AI, in its many forms, has been around longer than that and has been misleadingly marketed for even longer. But AI remained largely a tool for enterprise-level companies with data, platforms and budget to spare. In one finding, 92% said AI would have a major impact on email marketing. Whoa, did you just hear that?

Planning 129

Planning Marketing AI Enterprise Management Work Management 129