Trade Press Services

MAY 28, 2024

In fact, 81 percent of customers state they need to trust the brands they buy from. This trust is not built overnight but through consistent adherence to ethical marketing standards and regulations. For example, the regulations that govern direct mail marketing are different from those related to email or phone calls.

Ethics 79

Ethics Marketing AI Advertising Agencies Brand Identity 79

sagefrog

MARCH 13, 2024

For websites in the B2B space , privacy policies are essential for transparency, legal compliance, and building trust with users. Understanding the nuances of these regulations allows you to create a comprehensive and transparent policy. But don’t sweat it. We’ve got tips to help you create an effective B2B privacy policy.

Privacy Policies 109

Privacy Policies Privacy Marketing Websites Ethics 109

B2BMarketing.net

MAY 8, 2024

In order to understand the impact of the recently endorsed EU AI Act on B2B marketing, I’ve interviewed David Keene, CMO Europe, Wipro , and Ian Liddicoat, CTO & Head of Data Science, Adludio. We explored what marketing leaders need to consider to ensure compliance while maintaining effectiveness.

Work Management 52

Work Management Marketing Management B2B Marketing Advertising Agencies 52

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever. Data ownership.

Marketing AI 125

Marketing AI Ethics Work Management Marketing Management 125

Martech Advisor

OCTOBER 15, 2019

With greater technological advances, marketing professionals and organizations need to stay ahead of their competitors. Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Learn More: The One Two Punch: How Direct Mail Marketing Complements Digital Outreach.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Heinz Marketing

JUNE 2, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s highly competitive business landscape, building customer loyalty and trust is paramount to the success of any organization. But how can businesses cultivate customer loyalty and trust? Be open about your products, services, pricing, and policies.

Ad Building 106

Ad Building Loyalty Customer Satisfaction Word of Mouth 106

Martech

NOVEMBER 29, 2023

CMPs play a crucial role in balancing the scales between effective marketing strategies and the stringent requirements of data privacy compliance. While building user trust and maintaining ethical standards are key benefits of CMPs, businesses and marketers can benefit from these platforms more directly.

Digital Asset Management 112

Digital Asset Management Work Management Privacy Marketing Management 112

Marketing Craftmanship

FEBRUARY 13, 2015

To survive and prosper in a marketplace where transparency and trust are now valued by investors and promoted by regulators, hedge funds will be increasingly required to build a rational and risk-averse approach to external communication. Here’s a marketing roadmap designed to achieve that objective: Build your brand strategy first.

Transparency 100

Transparency Thought Leadership Planning Enterprise Management 100

Trade Press Services Newsletter

AUGUST 4, 2022

In late June, the Energy and Commerce Committee introduced the American Data Privacy and Protection Act (ADPPA) to the U.S. While it is uncertain whether the bill will pass, the message to marketers is clear—national privacy regulations are on the horizon and now is the time to get ready. The bipartisan bill is the U.S.

Privacy 130

Privacy Privacy Policies Privacy Protection Marketing Management 130

Marketing Insider Group

OCTOBER 28, 2020

Cinema acts as an effective resource for visual learners because it enables them to comprehend ideas without the obstacles that hinder learning. As a marketer or B2B business owner, it is extremely important to take advantage of visual communications to accommodate this portion of society. 5 Movies that will Feed your Marketing Mind.

Planning 363

Planning Forrester Work Management Storytelling 363

Martech

APRIL 16, 2024

It’s time to act. For example, if the user opts out of marketing cookies, you cannot execute any tracking pixel code scripts provided by your ad platform (Google Ads, Meta, etc.). Yet, it is a step toward a more transparent and trustworthy relationship with your users. Fuel for your marketing strategy.

Analytics 124

Analytics Marketing Analytics Tools Work Management Planning 124

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. They’re asking themselves questions like: How can I trust this business or build a working relationship if I don’t even know who’s talking to me?

Marketing AI 112

Marketing AI Work Management Marketing Management B2B Thought Leadership 112

Marketing Insider Group

FEBRUARY 7, 2023

Image Source: Marketing Profs Your messaging framework acts as the foundation for building your business’s functions: Marketing & Advertising. A set of messaging guidelines ensures that marketing and advertising teams adhere to the same principles. Established trust plays a major role in consumer decision making.

Brand Identity 199

Brand Identity Branding Word of Mouth Guidelines 199

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. In this case, honesty means being human, genuine and transparent. We can now automate most of our marketing efforts.

Marketing AI 136

Marketing AI Paid Content Paid Search Agency Automation 136

B2B Memes

JUNE 28, 2010

In a comment today on a recent B2B Memes blog post, “ Content Marketing’s PR Problem ,” a reader by the dubious name of Ant Miles raises an interesting point about content marketing and journalism. As Miles notes, journalism is often biased in hidden ways by PR and marketing. That distinction isn’t always clear.

Ethics 100

Ethics Transparency PR Advertising Mediums 100

Salesforce Marketing Cloud

JULY 5, 2023

Today, more users are comfortable with companies using relevant personal information transparently and beneficially. However, there’s no universal definition of what’s transparent and beneficial. There are also powerful tools in the market to unlock customer data and actionable insights such as our new Salesforce Data Cloud.

Design 96

Design Personalization Ethics Ad Exchange 96

Martech

OCTOBER 1, 2022

is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). The new law will have significant implications for marketers, who will need to ensure they are handling consumer data in a responsible and transparent manner. In this post we’ll cover: What is privacy in marketing?

Privacy 110

Privacy Paid Search Agency Ad Exchange Transparency 110

Heinz Marketing

JUNE 2, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s highly competitive business landscape, building customer loyalty and trust is paramount to the success of any organization. But how can businesses cultivate customer loyalty and trust? Be open about your products, services, pricing, and policies.

Ad Building 58

Ad Building Loyalty Customer Satisfaction Word of Mouth 58

Heinz Marketing

JUNE 23, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Interested in hearing seasoned CMOs’ insights on 2023 go-to-market strategies? TRUST “We are a human-first business.” – Helen Baptist As we track progress toward our bigger strategic vision with small wins, admit where you suck.

Marketing Analytics Tools 79

Marketing Analytics Tools Urgency Marketing Cross-Selling B2B 79

Zoominfo

JANUARY 18, 2023

Businesses have used professional contact listings to reach their markets for generations, dating back to the days when a phone book arrived at your doorstep with a thump. The combination of our best-in-class business contact data and industry-leading software helps customers define their market, deliver their message, and close more deals.

Communities 130

Communities Zoominfo Promotion Privacy 130

Heinz Marketing

MARCH 22, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing When pay-per-click advertising entered the scene 20 years ago, it was akin to the wild west. No one knew exactly what they were doing and marketers took a trial-and-error approach to learning. Now, buyers, marketers, and regulators know better.

Privacy 95

Privacy Privacy Policies B2B Marketing Opt-out 95

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Webbiquity

JANUARY 18, 2024

Moreover, they can complement your other marketing strategies in substantial ways. Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly. Remember, though, that you don’t have to pitch to them.

Email Marketing 171

Email Marketing Work Management B2B Marketing Marketing Management 171

Heinz Marketing

OCTOBER 18, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Change is synonymous with growth for B2B marketers. As market landscapes shift, technologies advance and buyer behaviors evolve, the ability to smoothly manage change transitions becomes a crucial requisite.

Marketing Management 112

Marketing Management Allocation Marketing Budget Budget Programs 112

Tomorrow People

OCTOBER 31, 2017

Content marketing is fantastic for pharmaceuticals, healthcare, and financial services, as long as you play the game of differentiation. Some industries have it tougher than others when it comes to creating a quality content marketing strategy. What if people take this as advice and act on it? Transparency.

Differentiation 255

Differentiation Verticals Work Management Marketing & Strategy 255

Sprout Social

OCTOBER 5, 2021

We need some skepticism to keep businesses accountable , transparent and authentic. As your brand embraces corporate responsibility, here’s what marketers need to know about building trust with conscious consumers. Consistency and transparency are a must. And the proof that consumers trust the brand is on social.

Brand Identity 105

Brand Identity Branding Paid Search Agency Work Management 105

Martech

AUGUST 25, 2021

This is referred to as identity resolution, and it’s at the heart of what advertisers and marketers need to get right to deliver on their brand promise. From there, the goal is to extend that identity capability across use cases ranging from traditional direct marketing to measurement of paid media. Back to the path….

Brand Identity 101

Brand Identity Branding Domain Mobile Advertising 101

Litmus

JANUARY 18, 2022

A new year is upon us and personalization is in focus for marketers, clearer than ever before. Marketers are finding themselves trying to navigate a balancing act that has no end in sight. Transparency creates trust. Transparency. Good marketers know that personalization is good for business.

Privacy 86

Privacy Personalization Transparency Loyalty 86

DAGMAR Marketing

NOVEMBER 30, 2023

Many marketers and advertisers think so. As the market leader in online search, Google plans to join other web browsers in 2024, by eliminating third-party cookies, so it can stand with the other web browsers and cultivate a more transparent relationship with its users.

Planning 98

Planning Privacy Paid Search Agency Transparency 98

Salesforce Marketing Cloud

DECEMBER 12, 2023

Salesforce Research & Insights recently conducted research that shows AI is more trusted and desirable when humans work in tandem with AI. But, all customers and users in the study reported that they aren’t ready to fully trust generative AI without a human at the helm. HITL is especially important for compound (i.e., “Do

Ad Building 119

Ad Building User-Generated Content Case Studies Fulfillment 119

Salesforce Marketing Cloud

JULY 29, 2022

That’s because measuring consumer behavior is one of the most efficient and effective marketing strategies. The good news is, we’ve learned the ins and outs of using personalization tactics in an ethical way by making tweaks to our marketing strategies. Your customers will share their data if they trust you. What’s at stake?

Ethics 98

Ethics Personalization Blast Campaigns Privacy 98

Martech

OCTOBER 15, 2021

Marketers have to work closely with their company’s legal advisors in order to maintain trust with customers when so many people are concerned with the way their data is being used by brands. The game ultimately is about fostering the relationship between your brand and your customers that is built on trust,” Debar said.

Ethics 105

Ethics Work Management Marketing Management Paid Search Agency 105

Martech

APRIL 26, 2023

However, over 41% of digital marketers think link building is like rocket science. Saves time and resources According to Seotribunal, 65% of marketers affirm link building is the most challenging SEO tactic. Are you tired of spending countless hours on link building for your website only to see minimal results?

Link Building 111

Link Building Advertising Agencies Ad Building Tips 111

Zoominfo

OCTOBER 20, 2021

For all the recent talk of “The Great Resignation,” hiring managers in virtually every industry have learned two hard truths during the pandemic: the current employment landscape is very much a candidate-driven market, and attracting top talent has never been more difficult. This kind of transparency should also extend to compensation.

Effectiveness 100

Effectiveness Work Management Transparency Advertising Agencies 100

Litmus

MAY 16, 2023

So, what’s the “right” way to use AI in email marketing ? In this blog post, we’ll examine the ways email marketers can incorporate generative AI into their email programs while adhering to some guiding principles that address the most significant concerns surrounding AI. After all, we email marketers sure could use the help.

Marketing AI 77

Marketing AI Email Marketing Practices Paid Search Agency 77

Marketing Insider Group

AUGUST 12, 2020

Give them the environment and support they need, and trust them to get the job done.”. When Agile became popular in the marketing function, this pillar persisted. In the summer of 2012, a group of marketers came together to formulate an Agile Marketing Manifesto. As Agile coaches, we’ve seen both ends of this spectrum.

Planning 228

Planning Work Management Marketing Management Paid Search Agency 228

Top Rank Marketing

NOVEMBER 27, 2023

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? Penn Chief Data Scientist Trust Insights @cspenn AI’s advancements in language and image generation are set to reshape influencer marketing. AI Insight #1 — Christopher S.

Marketing AI 93

Marketing AI B2B Marketing Enterprise Management Marketing Management 93