Martech

APRIL 16, 2024

It’s important to start monitoring consent management as part of your digital analytics strategy. It’s time to act. Finding a third-party tool that aligns with your content management system isn’t hard. From WordPress to Shopify, there’s a solution out there for you.

Analytics 124

Analytics Marketing Analytics Tools Work Management Planning 124

LeadSquared

NOVEMBER 30, 2020

Your marketing campaigns may have specific goals. However, the catch is – marketing efforts are successful when they target the customers on the platforms/ channels where they are most active. Now, this is where campaign management software comes into the picture. What is campaign management software?

Work Management 52

Work Management Marketing Management Marketing Automation Services Budget Programs 52

Binary Demand

FEBRUARY 15, 2024

.” – By Carly Fiorina, ex CEO of Hewlett-Packard [ps2id id=’intro’ target=”/]Business data serves as the cornerstone for making well-informed decisions, crafting precise marketing strategies, and achieving overall success in the B2B realm.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Intent 52

Choozle

OCTOBER 22, 2021

Many of us have been here before—It’s the beginning of Q4, and you’ve just been tasked with auditing your current media vendors and researching alternative options for the upcoming year. The answer to those stuck with this dilemma is more and more often coming back to one solution—move to self-serve. Where do you start?

Work Management 70

Work Management Marketing Management Advertising Agencies Advertisements 70

Tomorrow People

NOVEMBER 28, 2017

Stop flirting with your content marketing agency — have a loving relationship with them and get the most out of your marketing investment. content marketing strategy. successful working relationship with our customers and partners. successful working relationship with our customers and partners. Transparency.

Advertising Agencies 233

Advertising Agencies Paid Search Agency Ad Agencies Work Management 233

Martech

OCTOBER 15, 2021

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is A bill for a federal Safe Data Act was filed in the U.S. Is your brand keeping pace with these changes?”.

Ethics 105

Ethics Work Management Marketing Management Paid Search Agency 105

Martech Advisor

OCTOBER 15, 2019

With greater technological advances, marketing professionals and organizations need to stay ahead of their competitors. Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Learn More: The One Two Punch: How Direct Mail Marketing Complements Digital Outreach.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Convert

SEPTEMBER 15, 2021

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Contractual Requirements in Service Provider Agreements. Consent obtained prior to direct marketing. The DPO must act on your written request.

Act-On 98

Act-On Privacy Cost per Acquisition CPA 98

Tomorrow People

OCTOBER 31, 2017

Content marketing is fantastic for pharmaceuticals, healthcare, and financial services, as long as you play the game of differentiation. Some industries have it tougher than others when it comes to creating a quality content marketing strategy. What if people take this as advice and act on it? Transparency.

Differentiation 255

Differentiation Verticals Work Management Marketing & Strategy 255

Choozle

OCTOBER 22, 2021

Many of us have been here before—It’s the beginning of Q4, and you’ve just been tasked with auditing your current media vendors and researching alternative options for the upcoming year. The answer to those stuck with this dilemma is more and more often coming back to one solution—move to self-serve. Where do you start?

Work Management 52

Work Management Marketing Management Advertising Agencies Advertisements 52

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing AI 99

Marketing AI Work Management Automation Marketing Management 99

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Enterprise Management Marketing AI 144

Trade Press Services

JANUARY 21, 2024

Designed to facilitate messaging, file sharing, project management, video conferencing and other tasks, these tools make team communication and collaboration easier than ever before. Slack’s popularity grew drastically during mass shifts to remote work during and after the pandemic. One of these tools is Slack.

Enterprise Management 79

Enterprise Management Work Management Multi-Channel Transparency 79

ClickDimensions

NOVEMBER 28, 2023

In the dynamic world of small to medium-sized businesses (SMBs), seamless coordination between sales and marketing is essential for sustainable growth. Book a Demo: Unify Your Sales and Marketing Team with ClickDimensions PowerPack 5 Siloed Data Problems 1. Unfortunately, many SMBs face a common challenge: siloed data and processes.

SMB 98

SMB Work Management Marketing Management Customer Satisfaction 98

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers?

Marketing AI 129

Marketing AI Enterprise Management Paid Search Agency Work Management 129

Vidyard

JULY 4, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Balancing Trust with Innovation Financial services (often called “FinServ”) remains an industry built on relationships and trust.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

seo.co

DECEMBER 20, 2021

These days, we can’t imagine a world without online services and digital shopping avenues that are only a click away at all times. And the only solution to those troubles is ecommerce management, a function that helps you stay on top of your dynamic website as well as the e-commerce industry at large. Budget Effectively.

eCommerce 98

eCommerce Enterprise Management Work Management Marketing Management 98

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. We regularly update our list of the top pharma event management companies.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Oktopost

SEPTEMBER 9, 2021

Veyo’s VP Marketing, Sarah Kuntsal, takes the hot seat on this episode of the Radically Transparent podcast, brought to you by Oktopost. Listen to the podcast: For more thought leadership on healthcare marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn.

Advertising Agencies 112

Advertising Agencies Planning B2B Thought Leadership Work Management 112

Matchcraft

FEBRUARY 14, 2023

Today, the use of machine learning and AI in the marketing industry is rapidly growing and evolving. According to a study, marketers’ use of AI rose between 2018 and 2020, jumping from 29% in 2018 to 84% in 2020. This can lead to increased engagement and conversion rates, as well as a more positive consumer experience.

Marketing AI 97

Marketing AI Advertising Agencies Paid Search Agency Advertisements 97

Marketing Insider Group

OCTOBER 28, 2020

Cinema acts as an effective resource for visual learners because it enables them to comprehend ideas without the obstacles that hinder learning. As a marketer or B2B business owner, it is extremely important to take advantage of visual communications to accommodate this portion of society. 5 Movies that will Feed your Marketing Mind.

Planning 363

Planning Forrester Work Management Storytelling 363

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. In this case, honesty means being human, genuine and transparent. We can now automate most of our marketing efforts.

Marketing AI 136

Marketing AI Paid Content Paid Search Agency Automation 136

Vidyard

JULY 9, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Balancing Trust with Innovation Financial services (often called “FinServ”) remains an industry built on relationships and trust.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. They’re asking themselves questions like: How can I trust this business or build a working relationship if I don’t even know who’s talking to me?

Marketing AI 112

Marketing AI Work Management Marketing Management B2B Thought Leadership 112

Zoominfo

JANUARY 18, 2023

Businesses have used professional contact listings to reach their markets for generations, dating back to the days when a phone book arrived at your doorstep with a thump. The combination of our best-in-class business contact data and industry-leading software helps customers define their market, deliver their message, and close more deals.

Communities 130

Communities Zoominfo Promotion Privacy 130

Oktopost

DECEMBER 16, 2020

Which management approach drives exceptional levels of performance? Colin Day, Global B2B marketing powerhouse, joins me on this episode to get radically transparent about effective leadership, the importance of mentorship, social media, building buyer personas using social data and so much more! Top-down or bottom-up?

Peer-to-peer 126

Peer-to-peer Work Management Marketing Management Transparency 126

Salesforce Marketing Cloud

FEBRUARY 7, 2024

Data privacy , another branch of data protection, deals with the appropriate management (sharing or collecting), handling, storage, and utilization of personal information, with an emphasis on regulation. See how 300+ IT experts put real-time insights to work in our free research report. Regulations around consent are also tightening.

Lock-In 59

Lock-In Privacy Practices Work Management 59

Marketing Insider Group

AUGUST 12, 2020

As teams mature in their full-fledged application, empowerment is what pushes individuals to make decisions more autonomously, develop themselves as cross-functional individuals, and become self-managing. Quick Takeaways: Agile methods were first developed in the software industry to remove efficiencies.

Planning 228

Planning Work Management Marketing Management Paid Search Agency 228

Marketing Insider Group

APRIL 6, 2020

We have always needed healthcare companies to create the innovative products and services to help us deal with life’s ailments. But aside from a few notable exceptions , healthcare companies have not exactly been leaders in Content Marketing. Here are some ways to meet those demands. Especially in a crisis.

Paid Search Agency 261

Paid Search Agency Enterprise Management Work Management Content Marketing 261

Marketing Craftmanship

FEBRUARY 13, 2015

To survive and prosper in a marketplace where transparency and trust are now valued by investors and promoted by regulators, hedge funds will be increasingly required to build a rational and risk-averse approach to external communication. Here’s a marketing roadmap designed to achieve that objective: Build your brand strategy first.

Transparency 100

Transparency Thought Leadership Planning Enterprise Management 100

Martech

JANUARY 20, 2023

There are very real dangers in saying “no” in the marketing technology and operations space. Where there’s a will, there’s a way During my career, I have seen scenarios where a stakeholder needed, for example, a project management solution. Sometimes they used their work email address. Needless to say, drama ensues.

Work Management 97

Work Management Marketing Management Marketing Analytics Tools Fulfillment 97

Martech

SEPTEMBER 28, 2021

Central to that are identity resolution platforms, which is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Why do marketers need identity resolution platforms?

Marketing Automation Services 117

Marketing Automation Services Privacy Enterprise Management Work Management 117

Top Rank Marketing

OCTOBER 19, 2023

For those of us in the world of B2B content marketing, we know that the customer journey isn’t always linear and the value of that content isn’t always easy to attribute. By bridging the gaps, content teams can showcase their worth, irrespective of the volume of URLs they manage. Here are a few of my main takeaways.

ROI 120

ROI B2B Work Management Guidelines 120

Oktopost

MARCH 11, 2020

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. And with the social media marketing landscape changing at such a fast pace, brands must build employee advocacy programs around trust and transparency.

Linkedin 139

Linkedin Enterprise Management Work Management Marketing Management 139

Zoominfo

FEBRUARY 23, 2021

If you’re sitting on customer intelligence in your CRM or database — is your marketing team making the most of it? Customer intelligence allows marketers to understand leads and current clients more in-depth, and gain better insights. The answers may already be in your CRM, or other existing data storage solutions.

Account Based Marketing 195

Account Based Marketing Work Management Marketing Management Top of Funnel 195

Salesforce Marketing Cloud

JANUARY 6, 2022

We underestimate some perks of working in an office. You get to work face-to-face. ” But as people started to work from home in the pandemic, a lot of those positive workplace elements got removed. At first, working at home feels great. The slowly then suddenly way to re-engage your service team.

Work Management 98

Work Management Service Thought Leadership Fulfillment 98

Oktopost

FEBRUARY 28, 2021

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. And with the social media marketing landscape changing at such a fast pace, brands must build employee advocacy programs around trust and transparency.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109