Martech

JULY 22, 2021

When talking about martech, we most often think about tools that allow us to perform a specific task related to marketing — analyze traffic on our websites, aggregate and understand customer data, deliver personalized messaging, etc. But most marketing initiatives require we employ multiple tools to achieve our objectives.

Work Management 140

Work Management Enterprise Management Marketing Management Marketing Automation Services 140

Contently

APRIL 27, 2023

Content creation software can help marketers achieve incredible results , from time saved to proven return on investment (ROI). Plus, by promoting collaboration, the right platform can help teams plan, track, and manage every step of the production process. Who uses content creation software?

Lead Scoring 179

Lead Scoring Lead Ranking Enterprise Management Marketing Management 179

KEO Marketing

APRIL 6, 2023

As we continue to grow rapidly, we need to expand our marketing and sales efforts with a seasoned team of marketing professionals,” said John Ragsdale, CEO of TAP Innovations. KEO Marketing offers seasoned fractional Chief Marketing Officer plus team services to help cost-conscious companies scale faster.

Enterprise Management 62

Enterprise Management Marketing Management CMO Advertising Agencies 62

Sprout Social

JUNE 24, 2019

Two years ago, we launched our Agency Partner Program with the help of key agencies, our founding members. Here is a list of the agencies who helped found the program. Here is a list of the agencies who helped found the program. B Squared was also named Sprout’s 2018 Partner of the Year. Arcane Digital.

Advertising Agencies 69

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 69

Customer Experience Matrix

OCTOBER 27, 2019

SessionM/Mastercard: most CDP acquisitions have been made by companies that are not primarily marketing software vendors. The exception that proves the rule is Salesforce’s purchase of Datorama, which it uses for marketing performance measurement, not as a CDP. They simply realized that buying was the better option.

Enterprise Management 257

Enterprise Management Work Management Marketing Management Paid Search Agency 257

KEO Marketing

MARCH 20, 2023

KEO Marketing Inc, an award-winning B2B marketing agency is proud to announce national certification as a Women’s Business Enterprise by WBENC – West. “ We are proud of our diverse team of seasoned marketing professionals and the outsized marketing results we deliver on behalf of our clients.

Enterprise Management 62

Enterprise Management Advertising Agencies Paid Search Agency Marketing Management 62

Conductor

JULY 15, 2021

Nowadays, businesses have the option to choose from hiring full-service SEO agencies, purchasing tools à la carte to create a piecemeal tool suite, or integrating their data into a comprehensive SEO platform that is accompanied by agency-like services. On a related note, an SEO-only agency is just that.

Paid Search Agency 98

Paid Search Agency Advertising Agencies SEO Enterprise Management 98

The Point

MARCH 3, 2015

It’s always been obvious that agencies were a sensible channel for marketing automation vendors to pursue, but I’m beginning to wonder whether agencies might turn out to be the primary channel for such systems, excepting only direct sales to large enterprises. Some agencies will adapt, and be successful at it.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Paid Search Agency Advertising Agencies 100

Sprout Social

JUNE 17, 2019

Across our product, marketing, sales and success organizations, we have team members that have experienced the highs and lows of working at agencies, from boutique and startup agencies to large and enterprise agencies … and everything in between. The agency <> client opportunity.

Advertising Agencies 77

Advertising Agencies Paid Search Agency Ad Agencies Enterprise Management 77

KEO Marketing

JUNE 25, 2023

[Phoenix, AZ] – June 27, 2023 – KEO Marketing Inc, an award-winning B2B marketing agency , is proud to be recognized as a Certified LGBT Business Enterprise by the National LGBT Chamber of Commerce. We are honored to be recognized as a Certified LGBT Business Enterprise. About KEO Marketing, Inc.

Enterprise Management 62

Enterprise Management Advertising Agencies Paid Search Agency Marketing Management 62

Content4Demand

SEPTEMBER 28, 2022

The savviest outsourcers are still directing their content and prioritizing the big-picture planning and tasks that make the whole enterprise successful. Outsourcing to an expert B2B agency allows you to scale your content without sacrificing quality. Marketing isn’t a cost, it’s an investment. More Time in the Director's Chair.

Paid Search Agency 92

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 92

illumin

DECEMBER 8, 2023

For many marketers, managed service proves to be an ideal setup for optimizing campaigns and reaching customers, but it isn’t for everyone. That’s why self-serve options have seen so much growth over the past several years – with marketers diving headfirst into programmatic advertising solutions they can manage themselves.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Marketing Insider Group

NOVEMBER 4, 2019

Many of the nation’s largest companies haven’t moved beyond the days of the “mad men” of Madison Avenue’s ad campaigns when it comes to marketing. Major ad agencies still control the purse strings for these enterprises’ ad spend. Enterprise Companies Often Struggle with Effective Content Marketing.

Enterprise Management 150

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 150

Martech

OCTOBER 7, 2021

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case even for these tools.

Planning 127

Planning Work Management Resource Management Digital Asset Management 127

BenchmarkONE

DECEMBER 27, 2018

Email marketing is still, after all of these years, one of the most successful digital marketing tactics you can offer as an agency. Whether your email marketing campaign process is sophisticated or burgeoning, you’ll likely need a series of tools (or one comprehensive solution) to help you. Campaigner.

Marketing Automation Services 64

Marketing Automation Services Advertising Agencies Paid Search Agency Enterprise Management 64

Martech

MARCH 20, 2024

Don’t default to talking about the products or services your company provides or how it delivers them. People are hardwired to take action — such as buying hardware and/or software — based on how they feel. Work with outside experts If you’re changing the company name, work with a branding agency. Descriptive names (e.g.,

Enterprise Management 103

Enterprise Management Work Management Marketing Management Brand Identity 103

Martech

JANUARY 26, 2023

They let marketers collect, analyze and act upon the growing volume of data being captured from inbound calls to businesses. After you’ve determined if your company needs one , it’s time to select a vendor and schedule demos. Does the vendor seem to understand our business and our marketing needs?

Marketing Automation Services 112

Marketing Automation Services Enterprise Management Work Management Marketing Management 112

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. As the year goes on, more users and marketers will scramble to find alternatives. In Q4, we’ll begin to see a convergence toward solutions that are proving to be effective.”

Marketing AI 124

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 124

Choozle

MARCH 27, 2024

In today’s shifting TV landscape, advertisers are navigating a dynamic mix of opportunities and challenges, particularly when it comes to connected TV (CTV). According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023. With so much on the line, advertisers need to get it right.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

DivvyHQ

JUNE 24, 2019

If you’re a small- to medium-sized business (SMB), considering the use of content marketing management software can present a dilemma. You think, “Is our content marketing process chaotic or painful enough to justify the cost?”. A desire to organize and streamline your content marketing processes.

Enterprise Management 95

Enterprise Management Work Management Marketing Management SMB 95

Martech

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. From here, advertisers should take an “attended AI” approach to mitigate potential AI risks, such as compliance and data usage rights.

Marketing AI 118

Marketing AI Advertising Agencies Allocation Advertisements 118

Modern B2B

JUNE 27, 2019

These days the traditional services offered by an agency aren’t enough. As clients build out their capability with internal agency functions, they’re looking to external partners that are more than just service providers. So where does this leave the humble old agency? Clients want more.

Demand Generation Agencies 65

Demand Generation Agencies Enterprise Management Advertising Agencies Work Management 65

BenchmarkONE

FEBRUARY 7, 2019

Whether big or small, at some point you’ll probably need help from partners who have expertise you lack — or who can help you offload work that’s piling up on your desk. In that case, you may need to turn to an agency that has a specific expertise, like social media, advertising or buying Facebook advertising.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ad Agencies Enterprise Management 76

SpotMe Blog

MAY 11, 2023

Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results. With so much to manage, it is crucial to choose your partners carefully. How can they best help with planning and execution?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

SocialPilot

FEBRUARY 29, 2024

Social media is indeed a powerful tool to achieve various marketing objectives like reaching a wider audience, increasing brand awareness, fostering customer engagement, and cost-effectively generating leads. We will help you navigate the murky waters of social media management pricing models.

Enterprise Management 52

Enterprise Management Work Management Social Media Marketing Management 52

Sprout Social

JUNE 25, 2019

That’s where a social media marketing agency can be a lifesaver. In this guide, we’ll help you understand what to look for in a social media agency and how to make sure your agency experience is a positive one. Why hire a social media marketing agency, anyway? Agencies have access to top-tier tools.

Advertising Agencies 93

Advertising Agencies Paid Search Agency Paid Social Agency Social Media 93

ClickZ

FEBRUARY 21, 2020

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Nearly every person in our survey had him as one of their top five leaders in marketing technology sector.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Martech

FEBRUARY 21, 2023

The benefits of automation are clear: replace the need to manually manage your digital advertising accounts with fulfilling work, such as strategic planning and forward-thinking conversations. In short, it is what makes up your organization’s identity—from your services to your audience and the like.

Advertising Agencies 89

Advertising Agencies Automation Advertisements Advertising 89

Contently

MARCH 7, 2023

That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. The Great Resignation that began in 2021 continued through all of last year, and Quiet Quitting added more pressure, stretching content teams thin and leading many to seek more content marketers for hire.

Planning 192

Planning Enterprise Management Paid Search Agency Content Marketing 192

Martech

FEBRUARY 29, 2024

In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with AI on the horizon. Services range on a continuum from the full design, implementation and management of clients’ technology stacks to isolated, finite, very specific projects.

Enterprise Management 101

Enterprise Management Consulting Work Management Marketing Management 101

Martech

JULY 28, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, it seems like a watershed moment for data management and CDPs especially. Innovid partners with NBC’s Olympics Ad Manager for CTV ads . ” Read more here.

Enterprise Management 111

Enterprise Management Marketing Management Advertising Agencies Demand Generation 111

Perkuto

JANUARY 13, 2020

When I was an enterprise account executive for Marketo, I worked very closely with my customers. Many of them would ask for guidance on how to select the most appropriate marketing operations (MOPS) agency partner based on their needs.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Ad Agencies Enterprise Management 80

Modern B2B

MAY 16, 2024

Let’s face it, executing excellent Account-Based Marketing (ABM) is challenging. All businesses, whether kickstarting with an ambitious pilot or managing mature programs, run the risk of conflicting priorities during campaign planning and strained team dynamics at the heart of execution.

Account Based Marketing 52

Account Based Marketing Enterprise Management ABM Work Management 52

Salesforce Marketing Cloud

SEPTEMBER 30, 2022

A retail distributor needed a more simplified order management process. These customers found the help they needed with Salesforce and through our partner ecosystem, a global footprint of app builders and consulting partners. How can you get the most out of Salesforce with partner apps and experts?

Advertising Agencies 52

Advertising Agencies Enterprise Management Work Management Marketing Management 52

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Email Marketing 125

Email Marketing Marketing AI Enterprise Management Work Management 125

Lake One

APRIL 27, 2020

Minneapolis, MN : Lake One ® , a revenue operations and growth firm in Minneapolis, Minnesota, announced today that it has reached another new milestone as a HubSpot solutions partner, reaching platinum status. HubSpot ’s growth platform lets your entire company work together — from marketing, to sales, to customer service.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Advertising Agencies 52

Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

Resources 98

Resources Enterprise Management Work Management Marketing Management 98