Ad Agencies, Intent and Intent-based Prospects

Optimizing Digital & Remote Sales Experiences To Drive Revenue

B2B Marketing Exchange

DECEMBER 14, 2022

In the latest episode of the B2BMX Podcast , we’re going back to Boston to join Tracey Barber , VP of Marketing at digital experience agency Verndale , as she shares how to combine multiple marketing strategies — including intent-based prospecting, buyer’s journey optimization, personalization, product recommendations and client and partner outreach (..)

Optimization

Optimization Intent-based Prospects Advertising Agencies Cross-Selling

Marketing Minds Connect: Rethinking Your ABM Strategy by Leveraging Content

NetLine

APRIL 19, 2019

You need to also speak with personalization and assess buyer intent. When it comes to marketing with personalization and buyer intent on the mind, NetLine’s SVP of Audience and Product, David Fortino brings another perspective to ABM strategy. Leveraging first-party data takes the guess work out of reaching intent-based prospects.

Account Based Marketing

Account Based Marketing ABM Marketing Strategy Marketing & Strategy

B2B Marketing Zone

Optimizing Digital & Remote Sales Experiences To Drive Revenue

Marketing Minds Connect: Rethinking Your ABM Strategy by Leveraging Content

Webinars

Stay Connected