CMO spending on paid media soars at the expense of talent, tech and agencies
Sword and the Script | B2B
MAY 21, 2024
When you don’t have talent to create new content, you repurpose the old and throw a bunch of money at PPC and social ads hoping people will fill out a form. Sword and the Script Media can help with B2B marketing, PR and social media. When you need results in a hurry, CMOs spend money on paid media. Client brief vs client budget.
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