Zoominfo

MAY 23, 2019

On a basic level, data-driven public relations is the process of using data to develop newsworthy insights that support your organization’s PR goals. Continue reading to learn how you can kick-start your data-driven PR strategy. Key Takeaways About Data-Driven PR Initiatives. Enter, Data-Driven Public Relations.

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

Brandpoint

APRIL 3, 2024

Staying ahead of the latest PR trends is key to success in the ever-evolving landscape of public communication. Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Contact us to get started!

PR 48

PR Trends Public Relations Ethics 48

SmartBug Media

JULY 28, 2021

Earned media is the opportunity to publish your content on another company’s channels through PR efforts. Keep in mind that paid media strategies tend to differ quite a bit from PR and inbound marketing. Both the PR and inbound marketing strategies showcased the CEO as a thought leader within the industry through published content.

Inbound Marketing 104

Inbound Marketing PR Paid Search Agency Public Relations 104

Walker Sands

OCTOBER 12, 2020

Every internal PR and marketing person has been there before. Your boss tells you to find a PR agency and it better be one that can deliver. The PR search is different and unique for each business. The RFP should include all of the necessary information an agency would need to know to be a successful partner.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Marketing Insider Group

NOVEMBER 28, 2018

We’ve spoken with hundreds of marketing and PR professionals over the last few years about their challenges in this “always on” customer-centric world. The post Why Change is Happening Now for Agency Models appeared first on Marketing Insider Group. 2) I want to create stories that consistently drive awareness. Or […].

Paid Search Agency 197

Paid Search Agency Advertising Agencies Ad Agencies PR 197

Contently

APRIL 4, 2019

Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Even if a major story dominates homepages and feeds, there are still ways to find an unexpected news peg to strengthen your PR pitch. Not sure if and how to proceed? Here are a few guidelines to follow.

PR 167

PR Cable Press Paid Search Agency 167

Walker Sands

DECEMBER 19, 2022

As we’ve grown from a PR and digital marketing firm into a fully integrated marketing agency, several of our PR leaders have played an important role in guiding our teams to execute exceptional programs for our clients. Each of these leaders has provided strategic oversight to some of the PR department’s largest clients.

PR 52

PR Enterprise Management Paid Search Agency Public Relations 52

Brandpoint

JUNE 25, 2021

As a content marketing agency, Brandpoint has a staff that is filled with marketers who have either been with the company for years and years or have been in the industry for much of their adult life. Two marketers who have joined the agency this year are part of that second classification. Creative agencies were their own thing.

Paid Search Agency 112

Paid Search Agency Advertising Agencies Work Management Marketing Management 112

Convince & Convert

SEPTEMBER 21, 2015

No matter what your colleagues or favorite websites tell you, PR isn’t always a must-have —not for every business at every stage. Let’s take a look at how to determine when a PR investment is a smart decision and when it’s premature. Let’s take a look at how to determine when a PR investment is a smart decision and when it’s premature.

PR 145

PR Advertising Agencies Marketing Strategy Marketing & Strategy 145

Martech

MARCH 10, 2022

” Words from Tiffany Guarnaccia, founder and CEO of Kite Hill PR, a high profile agency in the adtech and martech space. Think of it as a pro bono PR onramp program for diverse and purpose-driven founders of tech businesses,” Guarnaccia said. If anything, demand for PR rose sharply with the onset of the pandemic.

PR 91

PR Paid Social Agency Paid Search Agency Ideal Customer Profiles 91

Walker Sands

JANUARY 12, 2023

Walker Sands has constantly evolved during my 15 years at the agency, which is part of the reason we’ve landed on the Inc. And the ongoing innovation that continues to take place across the agency ensures we stay at the forefront of B2B marketing trends. 5000 list of fastest-growing companies every year for the past decade.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Advertising Agencies Paid Search Agency 98

Modern B2B

MARCH 26, 2021

The post How to power your content marketing campaign with PR appeared first on Modern | B2B Marketing Agency.

PR 109

PR Campaigns Content Marketing Paid Search Agency 109

Walker Sands

JULY 27, 2022

Our public relations team plays a vital role at Walker Sands and continues to deliver innovative B2B tech PR programs that receive industry recognition — most recently from the PR Club Bell Ringer and PRSA Skyline awards. Congratulations to Kellie and Hailey on their well-deserved elevations.

PR 52

PR Public Relations Enterprise Management Ad Agencies 52

Walker Sands

JULY 27, 2022

Our public relations team plays a vital role at Walker Sands and continues to deliver innovative B2B tech PR programs that receive industry recognition — most recently from the PR Club Bell Ringer and PRSA Skyline awards. Congratulations to Kellie and Hailey on their well-deserved elevations.

PR 52

PR Public Relations Enterprise Management Ad Agencies 52

BDB

APRIL 30, 2024

For any B2B food and nutrition brand, PR offers huge opportunities – when done right; and if you are looking to leverage the vast potential that trade media PR offers, here’s our top recommendations to help your company make its mark in this unique media landscape. To properly leverage trade shows for PR, it pays to be prepared.

PR 26

PR Media Trade Show Advertorials 26

Champion Communications

FEBRUARY 1, 2023

But is it worth the hype, and could it steal my job in PR? But, as a PR agency, Champion Communications is interested in whether ChatGPT has a role in PR content creation. I went straight to the source and asked the AI chatbot, ‘How can ChatGPT be used in PR?’ That’s the theory, but the reality is a different story.

Public Relations 62

Public Relations PR Ethics User-Generated Content 62

Brandpoint

FEBRUARY 23, 2023

Why public relations teams should keep their feet on the gas pedal In the world of PR agencies, many professionals in the industry have to act as both a public relations practitioner and a liaison between their brand contacts and the decision-makers at those companies. This conclusion is more than just anecdotal.

PR 62

PR Public Relations Advertising Agencies Thought Leadership 62

KoMarketing Associates

APRIL 24, 2017

The “Global Communications Report 2017” from the USC Annenberg School for Communication and Journalism recently discovered that 45 percent of in-house PR professionals believe public relations will become more closely aligned with marketing in the next five years. About 47 percent of PR agency professionals said the same.

PR 120

PR Public Relations DemandBase Paid Search Agency 120

Champion Communications

FEBRUARY 11, 2022

I have less than two months until my PR apprenticeship journey is over, and I am a fully qualified PR professional. This is one of the most significant benefits of working for a fast-growth agency like Champion. The post Taking the alternative route into PR appeared first on Champion Communications.

PR 62

PR Consulting Buzz High Quality Lead 62

Walker Sands

MARCH 22, 2022

Throughout our evolution from a boutique PR firm to a fully integrated B2B marketing agency, we’ve focused on growing both ourselves and our clients’ businesses. But none of this growth would be possible without the work of the talented employees and leaders at our agency. Growth is an important part of life at Walker Sands.

Demand Generation Agencies 52

Demand Generation Agencies PR Work Management Marketing Management 52

Brandpoint

MARCH 23, 2020

If you work in communications or at a PR agency helping companies run their media campaigns, your job looks a whole lot different than it did a few weeks ago. As PR professionals, you have the job to help these business owners and marketers make sure their livelihoods still thrive. increase from 2019 to just a 7% increase.

Paid Content 138

Paid Content PR Advertising Agencies Paid Search Agency 138

Sharpspring

MAY 9, 2022

Businesses, agencies, and organizations can elevate themselves to the status of thought leader through educational webinars run by experts on the team or through eBooks written by subject matter experts within the organization. Agencies and SMBs who lean into thought leadership can gain much more than notoriety. Customer Retention.

Thought Leadership 75

Thought Leadership Paid Search Agency Advertising Agencies Ad Agencies 75

Brandpoint

MARCH 28, 2023

After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. PR and communications professionals find thought leadership content and campaigns to be highly important, but metrics and measurement are a common challenge.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Biznology

MARCH 14, 2017

Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse. PR agencies are already doing an amazing job engaging on Instagram and Facebook — but I would focus my energy on Snapchat and YouTube stars as well. The transition has already begun. It’s now or never.

PR 163

PR Twitter Public Relations Youtube 163

Sprout Social

SEPTEMBER 12, 2022

When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. If you don’t have the resources to grow or train a social team, an agency is a must. Whether you’re looking for a long- or short-term partner, hiring an agency is a big investment.

Work Management 89

Work Management Marketing Management Paid Social Agency Advertising Agencies 89

Buffer

AUGUST 1, 2022

According to Beccy Gibson, managing director at marketing agency Tempt , these characteristics can give a small agency the edge in delivering results for clients. We spoke to Beccy about life as a marketing agency founder and how Buffer helps their team keep their clients happy. The marketing agency world is a competitive space.

Paid Social Agency 86

Paid Social Agency Advertising Agencies Paid Search Agency Ideal Customer Profiles 86

Convince & Convert

JULY 24, 2015

C-level executives often don’t fully understand that public relations personnel need the ongoing involvement and support of upper management in order to meet PR goals. Many senior executives have a simplistic and mistaken view of PR. PR doesn’t work that way. What Does PR Do? highlight to tweet). Inside Information.

PR 148

PR Public Relations Paid Search Agency Press 148

ClearVoice

AUGUST 13, 2020

All the tried-and-true PR events, product launches, and cocktail meet-ups can no longer be scheduled. The traditional PR agency > in-house team dynamic has suffered a tremendous shakeup. Many PR agencies were lightning fast to switch to new models of conducting their endless business, but not everything pans out.

PR 100

PR Paid Search Agency Advertising Agencies Budget Programs 100

Walker Sands

JANUARY 21, 2020

Choosing a new PR agency is hard. Will an agency understand your business or a technology? A Request for Proposal (RFP) is often the first stage of the PR agency selection process and attempts to answer those questions in a simple and unified way, creating a level playing field for everyone involved.

RFP 40

RFP PR Paid Search Agency Advertising Agencies 40

The Forward Observer

MARCH 1, 2024

Integrated marketing and PR strategies are a requirement for all businesses. Having worked both agency and client-side, she has a wealth of knowledge on delivering marketing, brand, and business strategy across almost every sector.

Social Media 166

Social Media Social Marketing Enterprise Management Marketing & Strategy 166

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. Brand/PR will have fewer, higher-skill people. AI will take over the enforcement of brand guidelines and AI agents will handle brand promotion and basic PR.

Marketing AI 77

Marketing AI Paid Search Agency Work Management Marketing Management 77

Walker Sands

JUNE 21, 2022

Last week, we were honored to have our work recognized among Boston’s top PR campaigns at the PR Club Bell Ringer Awards , where our teams took home two wins for our work with Sophos and Affectiva. Affectiva Acquired: A PR Journey to M&A. Our PR work for Affectiva received the Bronze Bell in the “High-Tech” category.

PR 52

PR Peer-to-peer Acquisitions Press 52

Onalytica B2B

JULY 8, 2015

At Onalytica we have been looking closely at the transformation of PR as we know it. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners). We were interested in seeing which PR professionals and brands were leading the online discussion.

PR 100

PR PageRank Branding Brand Identity 100

Sprout Social

DECEMBER 9, 2020

Agency owners and professionals have been pushed to their limits in 2020. In the past nine months alone, agencies have had to lean into remote work, shifting client priorities and current events that were far from predictable. . This renewed focus on aligning agency services to client needs isn’t just for the client’s benefit.

Paid Search Agency 102

Paid Search Agency Advertising Agencies Ad Agencies Work Management 102

Biznology

FEBRUARY 27, 2018

When I started my own tech agency back in 1999, I realized that I wanted to rely on services, apps, and providers instead of employees. The post How to embrace all the AIs and robots as a PR and marketing professional appeared first on Biznology. Good luck, human! Like this post? Sign up for our emails here.

Marketing AI 208

Marketing AI PR Work Management Marketing Management 208

Walker Sands

MARCH 23, 2021

Over the past ten years, I’ve watched Walker Sands evolve into a fully integrated marketing agency offering best-in-class services for some of the top B2B tech companies in the world. I’ve seen first hand how our people have helped fuel this growth – from producing award-winning work to helping the agency make the Inc.

Demand Generation Agencies 52

Demand Generation Agencies PR Creativity Work Management 52

BDB

NOVEMBER 8, 2023

In today’s competitive business landscape, mastering the art of PR is paramount to craft a distinct presence and authoritative profile. However, is B2B PR just as good as its ability to demonstrate its impact? Measuring the return on investment (ROI) of PR efforts has long been a challenge for the industry.

PR 26

PR Campaigns B2B Thought Leadership Advertising Agencies 26