Can a programmatic approach bring efficiency, savings to B2B lead gen?
Martech
FEBRUARY 5, 2024
The next item on many B2B marketing budgets is cost-per-lead (CPL) activation, popularly known as lead gen and often conducted via content syndication. Alternatively, you can buy a list of leads and syndicate the content assets yourself via phone or email outreach. And when you add up manual processes, you add up costs.
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