Can a programmatic approach bring efficiency, savings to B2B lead gen?
Martech
FEBRUARY 5, 2024
The next item on many B2B marketing budgets is cost-per-lead (CPL) activation, popularly known as lead gen and often conducted via content syndication. Despite the low initial costs offered by aggregators and list brokers, there remains work to be done and costs to bear as marketing and sales work the leads.
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