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How to Leverage Intent Data to Drive More Business

NetLine

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

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Making Moves in 2024: Winning Tactics to Dominate the Supply Chain Market

SalesIntel

This is where intent data comes into play. By leveraging SalesIntel’s predictive intent data you can detect when your target organizations are actively researching solutions, technologies, or competitors. But how do you fight shift risks before they become cancelation requests?

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Most MarTech Spending Won’t Pay Off. Here’s How to Make Yours Count

Zoominfo

For example, at ZoomInfo we have a tool called Workflows that automates marketing activities based on real-time data, which allows marketers to launch personalized outreach that captures target accounts based on website traffic and prospects’ buying signals.

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Navigating new spam policies: A guide to effective cold email outreach

Martech

Intent data. The companies that dig into their ICPs and harness intent data see their outbound efforts pay off twofold. Deep intent data can boost conversion rates from 6% to 10% , per Gartner. Therefore, focus on deep intent signals. So what’s the key takeaway here?

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Shifting Your Focus to Intent-Driven Leads

PureB2B

Successful businesses leverage intent data to fuel their B2B lead generation. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Intent data refers to information about prospective clients or customers, encompassing their behavior, interests, and closeness to a purchase.

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A B2B marketing guide (and how to be successful)

Choozle

Brokers and wholesalers. Bombora: Bombora is the leading provider of B2B demographic, firmographic, and intent data. Bombora captures intent signals and data from across the B2B web, spanning across multiple content sources, and companies that contribute data can join their Data Co-operative.