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Making Moves in 2024: Winning Tactics to Dominate the Supply Chain Market

SalesIntel

By leveraging SalesIntel’s predictive intent data you can detect when your target organizations are actively researching solutions, technologies, or competitors. Finally, by leveraging intent data to identify which customers are at risk of shifting, you can proactively address any issues and keep your customers happy.

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Most MarTech Spending Won’t Pay Off. Here’s How to Make Yours Count

Zoominfo

For example, at ZoomInfo we have a tool called Workflows that automates marketing activities based on real-time data, which allows marketers to launch personalized outreach that captures target accounts based on website traffic and prospects’ buying signals.

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How to Leverage Intent Data to Drive More Business

NetLine

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. Nothing worse than spoiling a strong intent signal because you were overeager.

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Navigating new spam policies: A guide to effective cold email outreach

Martech

Deep intent data can boost conversion rates from 6% to 10% , per Gartner. Therefore, focus on deep intent signals. Soon, we realized real estate brokers were our gateway — they were more interested in energy savings, which indicated strong buying intent. Traditional methods weren’t effective.

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Shifting Your Focus to Intent-Driven Leads

PureB2B

and third-party sources (cookies, traffic analytics software, media brokers, etc.). Intent-driven lead generation is the result of using intent data to supercharge the lead generation process. 55% of sales leaders are using intent data to grab in-market leads. 4 Proven Tips for Targeting Intent-Driven Leads.

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What Is Sales? The Career of Champions

Salesforce Marketing Cloud

For example, you might sell through independent brokers or agents who arrange transactions in exchange for a commission. Prospect: A prospect is a lead that has been qualified as likely to buy based on behavioral data, intent signals, or demographics that align with your buyer persona.

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What Does the Subprime Mortgage Crisis Have to Do With B2B Marketing?

6sense

It was a boon for mortgage brokers, bankers, and real estate agents. When we point our energy and resources toward companies that not only fit our ideal customer profile, but who are also showing reliable, data-proven intent signals, we start to see dramatic results. Modern buyers aren’t individuals. They’re teams.