NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. To properly leverage intent data and efficiently drive more business, here’s what you need to know.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

SalesIntel

APRIL 25, 2024

. “If you don’t own the email addresses and contact records, you can’t effectively monitor buying intent and behaviors. This is where intent data comes into play. The data is useless if you don’t have the contacts associated.” But how do you fight shift risks before they become cancelation requests?

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Management Tactics 52

Zoominfo

MAY 16, 2022

For example, at ZoomInfo we have a tool called Workflows that automates marketing activities based on real-time data, which allows marketers to launch personalized outreach that captures target accounts based on website traffic and prospects’ buying signals. This will make your automation solutions run smoothly and your salespeople happy.

Marketing Automation Services 130

Marketing Automation Services Budget Programs Zoominfo Work Management 130

Martech

MARCH 6, 2024

Intent data. The companies that dig into their ICPs and harness intent data see their outbound efforts pay off twofold. Deep intent data can boost conversion rates from 6% to 10% , per Gartner. Therefore, focus on deep intent signals. So what’s the key takeaway here? Let me share a vivid example of how it works.

Outreach 103

Outreach Effectiveness CAN-SPAM Domain 103

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Intent data refers to information about prospective clients or customers, encompassing their behavior, interests, and closeness to a purchase.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Salesforce Marketing Cloud

FEBRUARY 6, 2024

For example, you might sell through independent brokers or agents who arrange transactions in exchange for a commission. Prospect: A prospect is a lead that has been qualified as likely to buy based on behavioral data, intent signals, or demographics that align with your buyer persona.

BANT 64

BANT Top of Funnel Enterprise Management Work Management 64

6sense

DECEMBER 8, 2021

It was a boon for mortgage brokers, bankers, and real estate agents. When we point our energy and resources toward companies that not only fit our ideal customer profile, but who are also showing reliable, data-proven intent signals, we start to see dramatic results. Modern buyers aren’t individuals. They’re teams.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Marketing AI MQL 62