readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. At the end of 2021, programmatic ads expenditure reached over $150 billion, constituting about 71% of the entire digital ad spending.

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

Digilant

AUGUST 10, 2023

programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising? What Does Programmatic Advertising Look Like?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising? What Does Programmatic Advertising Look Like?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Martech Advisor

SEPTEMBER 24, 2019

Ad networks and ad exchanges are two components of the programmatic advertising ecosystem. If you’re familiar with the programmatic advertising ecosystem, you’re no stranger to ad networks and ad exchanges. Learn More: What is Advertising Technology (Adtech)? Definition.

Ad Exchange 50

Ad Exchange Paid Search Agency Ads Advertising Agencies 50

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. Understanding this simple yet crucial factor sets apart an effective digital marketing agency. In short, you’ve done nothing at all.

Ideal Customer Profiles 105

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 105

Anyword

OCTOBER 4, 2021

Building your customer base and getting new clients for your agency can be a challenge with ongoing competition. If you’re starting an agency , the chances are that you might not have a lot of clients initially. In such cases, you can use software, such as Anyword , that allows AI to write in the language as per agency niche.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

Martech

APRIL 9, 2024

In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”

Privacy 106

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 106

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Treat them as partners.

Advertising Agencies 127

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 127

Liveintent

NOVEMBER 11, 2020

Before the pandemic, programmatic advertising was seeing double-digit growth as publishers sought to monetize content and advertisers needed to reach targeted audiences at scale. Then COVID-19 shook the world, causing marketers to rethink their advertising strategies – including how they approach programmatic.

Advertising Agencies 124

Advertising Agencies Advertisements Advertising Ad Exchange 124

Marketing Insider Group

SEPTEMBER 7, 2023

Ask any marketer what it takes to be a great leader, and you’ll probably get some predictable responses. Things like creative vision, decisiveness, and data-driven decision making are common leadership traits that marketers fixate on at the moment. It’s true that these are important for successful marketing. Emphasis added.)

Lead Ranking 237

Lead Ranking Lead Scoring Advertising Agencies Paid Search Agency 237

Martech

MARCH 14, 2022

The revelation that Gannett sent billions of ads to the wrong places is raising fresh concerns about reliability in programmatic advertising. The Wall Street Journal reports the publisher “provided inaccurate information to advertisers for nine months, misrepresenting where billions of ads were placed.”

Advertising Agencies 99

Advertising Agencies Paid Search Agency Advertisements Advertising 99

DemandBase

MARCH 30, 2020

Want to know how it applies to your ABM-informed advertising campaigns? Everyone can’t be an expert in every task, at some point, we need to trust that our colleagues or business partners know more about a key aspect of our business than we do. That’s why businesses partner with agencies, vendors, consultants, etc.

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. As the year goes on, more users and marketers will scramble to find alternatives. This means they’ll be shaking things up in how they market and handle consumer data privacy.

Marketing AI 125

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 125

Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. Are marketers finally ready for this? ” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies.

Advertising Agencies 134

Advertising Agencies Ad Exchange Paid Search Agency Marketing Proposals 134

Digilant

MARCH 4, 2021

Over the last five years, we’ve been hearing and reading a lot about the in-housing of media services at brands and advertising agencies. In-housing media services can look a bit different at brands than they do agencies, but ultimately the goals are the same for both parties. Hand-off Vendor Vetting.

Work Management 52

Work Management Marketing Management Advertising Agencies Paid Search Agency 52

Martech

DECEMBER 2, 2021

Today, digital out-of-home programmatic provider Vistar Media announced that it has been selected as a new programmatic partner by Uber OOH, the ad network of cartop screens that sit on over 3,000 Uber cars in the U.S. It’s not enough to promise advertisers that their brand will be seen on landmark streets in major markets.

Advertising Agencies 91

Advertising Agencies Media Ad Exchange Internet Marketing 91

Stevens & Tate

AUGUST 14, 2019

Before ad exchanges began popping up, the only way for marketers to purchase ad space online was directly through publishers. As new ways to purchase advertising space online have popped up, including programmatic ads and RTB (real-time bidding) ads, so have ad exchanges.

Ad Exchange 41

Ad Exchange Paid Search Agency Ads Cost Per Thousand 41

Inbox Insight

DECEMBER 4, 2018

By 2019, programmatic advertising will most probably account for about two-thirds of the world’s digital display advertising ( martechcube ). However, whilst the value of programmatic ads for B2C campaigns is already well known, the B2B market as a whole has been much slower on the uptake. Why is this?

Advertising Agencies 69

Advertising Agencies Advertisements Advertising Paid Search Agency 69

Webbiquity

OCTOBER 11, 2022

The look and feel of your website and other marketing materials help establish your brand identity in customers’ minds. Use a similar look and feel across all marketing materials to reinforce your brand’s value and create consistency among products, services, and communications. Partner With Influencers.

Digital Asset Management 273

Digital Asset Management Product Brand Identity Branding 273

Digilant

JANUARY 12, 2021

Just a little over five years ago, in 2015, data shows that advertisers spent about $24.48 billion on programmatic digital advertising in the United States. Experts predict that advertisers will spend just under $80 billion on programmatic advertising in 2021. . Agency Trading Desks. Demand Side Platforms (DSPs).

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

ClickZ

JUNE 29, 2022

However, whilst the importance of consumer data is unwavering, major industry shifts such as the death of the third-party cookie and the introduction of GA4 have left marketeers in the lurch. Partners: Identifying and integrating the correct partners to support internal teams and provide the right tools and technology.

Advertising Agencies 107

Advertising Agencies Top of Funnel Digital Marketing Funnels Advertising Mediums 107

Martech

FEBRUARY 7, 2024

The Privacy Sandbox is intended to offer an alternative method of executing targeted digital advertising once third-party cookies are fully deprecated on the Chrome browser. Additionally, operational, business, financial, and legal processes for brands, agencies, and media companies will need extensive reworking.”

Privacy 112

Privacy Google Advertising Agencies Paid Search Agency 112

Martech

OCTOBER 7, 2021

Amy Williams founded Good-Loop, a Scottish-based business, at the age of 24 to distribute ethical advertising and drive brand donations to charities selected by the consumer. Media is an under-served part of our industry when it comes to brand purpose – and public trust in advertising is at an all-time low.”

Ethics 85

Ethics Advertising Agencies Advertisements Advertising 85

Contently

AUGUST 1, 2018

Think of it as the newest iteration of native advertising. Unlike more traditional forms of content marketing or sponsored content, chat stories allow brands to embed themselves in the fictional narrative of the story, thus earning more brand exposure in the process. ” Picking partners. ” Picking partners.

Advertising Agencies 154

Advertising Agencies Skype Advertisements Advertising 154

ClickZ

OCTOBER 21, 2019

In an era that demands automated, data-driven decision-making, programmatic advertising has revolutionized how marketers leverage data and analytics to target highly specific audiences and maximize ad spend. Cookie dependency can no longer dominate in the programmatic marketing process. Real-time bidding.

Advertising Agencies 80

Advertising Agencies Advertisements Advertising Ad Exchange 80

readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. At the end of 2021, programmatic ads expenditure reached over $150 billion, constituting about 71% of the entire digital ad spending.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. While customers log off, advertisers will continue to spend and shift their budgets We’ll believe it when we see it.

Gartner 137

Gartner Advertising Agencies Paid Search Agency Ad Exchange 137

Biznology

SEPTEMBER 12, 2018

According to The Guardian, 60% of online advertising spending is going to fraudsters. Ad fraud is similar to a lot of problems out there. I see this every day when marketers ignore their issues in site search. Ad fraud is similar. So they don’t want to hear it when you tell them there’s 60% ad fraud.

Paid Search Agency 126

Paid Search Agency Ad Exchange Ads Advertising Agencies 126

Zoominfo

APRIL 11, 2022

To take things further, the state is also forming the country’s first privacy agency, called the California Privacy Protection Agency (CPPA). Q: How can businesses remain compliant under the new agency? Q: Do you think other states will create privacy regulatory agencies? It’s hard to say. They have the most people.

Paid Search Agency 100

Paid Search Agency Privacy Advertising Agencies Ad Agencies 100

Webbiquity

AUGUST 26, 2021

The two most common objectives for digital marketing campaigns (and B2B marketing in general) are brand awareness and lead generation. This is most commonly accomplished by offering something of value in exchange, such as an ebook, event registration, contest entry, an assessment, checklist, or the results from using an online tool.

Landing Pages 267

Landing Pages Paid Content Tips Paid Search Agency 267

Martech

JULY 13, 2021

Marketing to physicians was notoriously difficult even before the pandemic made face-to-face meetings and conferences vanish almost overnight. At the time, digital ads didn’t even register as one of the top direct-to-physician (DTP) marketing expenditures, per the following chart: Source: Pewtrusts.org.

Paid Search Agency 134

Paid Search Agency Allocation Advertising Agencies Ad Exchange 134

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Media 99

Media Advertising Agencies Paid Search Agency Forrester 99

Adobe Experience Cloud Blog

FEBRUARY 9, 2018

Acquiring both customers and partners is vital to any company’s success, but many pursue the two groups differently. While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. In this blog, I’ll show you strategies to create partner and affiliate relationships that perform.

Paid Content 132

Paid Content Advertising Agencies Acquisitions Paid Search Agency 132

Outbrain

JANUARY 27, 2020

Programmatic advertising is preferred by many agencies and advertisers due to its increased efficiency, reach, and scalability. While this automated form of media buying and selling continues to evolve, it also introduces new terminology to the marketing world. Ad Network. Ad Server. Agency Trading Desk.

Advertising Agencies 46

Advertising Agencies Cost Per Thousand Advertisements Advertising 46

Valasys

JUNE 6, 2024

Introduction: In the dynamic realm of programmatic advertising, two key players dominate the landscape: Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs). Understanding the distinct roles and functionalities of these platforms is essential for navigating the intricacies of digital advertising. What is DSP?

Demand 40

Demand Differentiation Ad Exchange Advertising Agencies 40

Martech

APRIL 14, 2022

IAB hopes the update will remove some confusion around the entities ads are bought from and where the ads show up after they’re purchased. New values – “ownerdomain” and “managerdomain” – attempt to bring transparency to seller relationships identified through the sellers.json standard in ad exchanges that use the ads.txt protocol.

Ad Exchange 103

Ad Exchange Advertising Agencies Digital Transformation Validation 103

Digilant

DECEMBER 10, 2020

When it comes to a full service marketing agency , you might be surprised about all of the tasks the team on the other side of the screen can handle. A stellar digital advertising agency takes care of everything from digital marketing to content creation and website development. Solutions-Focused Services.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Work Management 52